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Communication solutions with legal value
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Inbound and Outbound Marketing can be used at the same time.
In recent years, numerous articles and blog posts have pitted inbound and outbound marketing against each other, as if they were the worst enemies. We have also been taught to think that outbound marketing is dead, and that the entire marketing budget should revolve around inbound marketing. In this post we differentiate between the two tactics and present a case study for the use of each, but more importantly, we demonstrate how they can be used together.
Obtain consent and sign GDPR contracts with e-signatures
One of the cornerstones of GDPR compliance and contract signing is having the right measures in place to capture, record and manage customer consent.
Do you want to know more about the new GDPR? Download our informative guide
GPRD Guide to the new General Data Protection Regulation Since May 25, the new General Data Protection Regulation on the protection of individuals with regard to the processing of personal data and the free movement of such data has been mandatory. This means that currently no company can use its customers' data unless it has [...]
Can we send printed marketing communications without consent to our customers? Yes. Legitimate interest
We would like to dedicate this article to postal communications and answer the following question: Can we send printed advertising communications without consent under the new GDPR?
9 trusted authentication methods for e-signature transactions
Here are some trusted authentication alternatives for e-signature transactions: Email verification, login credentials, secret question, SMS verification, Dynamic KBA, digital certificates, smart cards, Digipass and biometrics.
PostaMail: an intelligent, secure and more economical management of “Burofax”.
First of all, it is important to clarify what we mean by "Burofax" and to differentiate it from the main communications with which it is often confused in terms of legal validity. When we talk about "Burofax" we refer to that service that allows us to send documents that require proof before third parties of [...]
Advanced electronic signature, a tool to streamline and secure our business
In December 2003, Law 59/2003 on electronic signatures was published in the Official State Gazette (BOE), a text that would be a precedent for the direction that document certification and contracting processes would take. Almost 15 years after the publication of the law, the digital transformation is the subject of continuous discussion in companies; the [...]
Design your Customer Journey Map with this infographic
Customer Journey Map. Turn your customer's experience into a bestseller. Design your Customer Journey Map from these 7 points to write the story of your product or service.
The future of GDPR: privacy design
As we come to the end of our long journey through the world of data protection, we have one final aspect to consider: privacy by design. The legislation wants all data controllers to take the right to privacy into account when planning future personal data processing operations. Thus, the creators of the GDPR assume that [...]
Responsibility under the GDPR
Now that we have covered all the essentials about GDPR, there are still some issues that need to be considered on a more global level. One of them is the responsibility of processors and controllers. All persons processing personal data must comply with the requirements set out in the GDPR, and must also be able [...]
Customer Journey Map, design a positive experience for your customers
Is our customer satisfied? You were delighted after buying our product, but when you consumed it, you saw something you didn't like? Remember that the Customer Experience must be the most important part of our marketing strategy. A dissatisfied customer will leave negative comments on their social networks, however a good experience can turn our [...]
RGPD. The 10 most frequently asked questions for compliance answered by GARTNERG
Can we help you? "On May 25, less than 50% of organizations affected by the GDPR will be fully compliant." As we know, that will be the day on which this new EU data protection regulation comes into force, which, among its many new features, provides for more punishable cases and higher fines. "Before 2020 [...]
RGPD. Quadient® Privacy Compliance
Respond quickly to GDPR data requests by delivering an exceptional customer experience. Quadient's integrated technology suite helps organizations in their challenge to stay ahead of the competition while safeguarding their privacy compliance. The flexible combination of data management and customer communications management technology enables organizations to take control of sensitive private data in a highly [...]
EIDAS and E-Signature: a legal perspective
Electronic signatures in the European Union This work is a collaboration between Lorna Brazell of Osborne Clarke LLP and VASCO's eSignLive. In the first part, Osborne Clarke provides an opinion on the legal validity of electronic signatures in the European Union. The second part has been prepared by eSignLive and outlines best practice recommendations for [...]
Convergence between Customer Communications Management (CCM) and Customer Experience Management (CXM)
Bringing communication into the 21st century in line with your customer. When it comes to customer experience (CX) strategy, customer communications are often one of the most overlooked components of the customer journey. In many cases, the CX strategy tends to focus on front office communications, training employees on a regular basis on how best [...]Te acompañamos en el camino de la transformación digital
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