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Conference on Customer Experience 360º at the Insurance Week organized by INESE
"What is customer experience?" This question was asked on several occasions by the speakers and attendees at the Customer Experience 360º conference organized by MailTecK & Customer Comms during the last Insurance Week, held at the end of February. The answers are varied, but one that rang out was: "What the customer experiences when interacting with a company or brand". And at a time when consumers have so much power that everything revolves around their needs, it seems clear that the customer experience must be 360º, show total consistency regardless of the time or device they choose to use, and include all stakeholders in its development.MailTecK & Customer Comms have been included in the list of trusted electronic service providers of the Ministry of Industry, Energy and Tourism.
MailTecK & Customer Commswhich make up the MailComms group, have been included in the list of trusted electronic service providers by the Ministry of Industry, Energy and Tourism, the body that holds the ownership of the electronic office, in accordance with the requirements established by Law 59/2003 on electronic signatures. Thus, the company becomes an [...]MailTecK & Customer Comms reinforce their presence at Insurance Week with a conference on Customer Experience 360º.
MailTecK & Customer Comms will be present at the Insurance Week, which will take place in Madrid from February 21 to 23, at the IFEMA North Convention Center. On Thursday 23rd at 12.00h, during the Customer Experience 360º conference, the integral management of the customer experience at every point of contact in their life cycle, [...]Manage your omnichannel certified communications with a single provider
Customer Comms offers companies like yours the ability to to give legal value to communications, by any means or channel, both physical and digital. In this way, we will be able to certify communications you consider appropriate throughout the life cycle of your customer: contracting, renewal, contractual changes, claims... simplifying processes and saving costs. Due [...]MailTecK and Customer Comms at INESE’s Insurance Week 2016.
A single provider for multichannel communications in the insurance industry. "We accompany you on the journey of digital transformation of communication with your customer throughout their entire lifecycle." Javier Echebarria CEOTalking to your customers is not an option and MailtecK knows how to listen to them.
"Conversing with your customers is not an option and MailtecK knows how you can listen to them" our CEO, Javier Echebarría, tells us about the innovations presented by MailTecK and Customer Comms at Insurance Week. Meeting and conversing with customers is no longer an option for companies. We live in the era of personalization and [...]MailTecK and Customer Comms are participating in the Insurance Fair, which will take place from February 23 to 25 at IFEMA’s North Convention Center.
- They present their Communicalia tool, which facilitates the journey towards the digital transformation of multichannel customer communications. MailTecK & Customer Comms will be present at the Insurance Fair to be held in Madrid, at the IFEMA North Convention Center, from February 23 to 25. Both companies are attending the event with a common business [...]Integrated multichannel communication – Through a single platform. PART 2
Multichannel vs. Multichannel. Companies, in general, hire different communication channel providers to make multichannel communications and usually each provider delivers its results separately without taking into account the rest. This is Muchicanality, launching repeated messages to the same customer across many channels with a less than positive and even annoying experience for the customer. The [...]World Insurance Report 2015 from Capgemini and EFMA.
With data collected from over 15,500 customers worldwide and 165 insurance company executive surveys, the World Insurance Report 2015 from Capgemini and EFMA analyzes the emergence of situations that have altered the sector together with an alarming decline in positive customer experiences. The report suggests that insurers need to focus more seriously on preparing for [...]Integrated multichannel communication – Through a single platform. PART 1.
Marketing 2.0.- Interactive communication. In the new era of Digital Marketing or Marketing 2.0 the power is in the hands of the customer. The customer chooses how and when he wants to interact with the brand and exercises his power by using the most appropriate communication channel at the time that suits him best. The [...]Multichannel marketing automation: The next frontier of operational marketing. On, Off, Above, Bellow, are left behind… Let’s talk about Noline Communication.
The new generations of consumers are regular users of the Internet and smartphones, spending more time online than reading magazines or watching television. This change in consumer behavior is modifying the way of marketing and therefore of communicating with the customer, going to a convergence between direct marketing and mass-marketing. For example, if you are [...]Te acompañamos en el camino de la transformación digital
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