On October 25, in Madrid, we lived a very special day very enriching about the practical application of the GDPR in organizations and their activity, regulations which comes into effect at the end of May 2018. Having enjoyed the great success of the event, we talked about the coming changes, for which companies should already be prepared, how to adapt to them in the simplest way and the fines in case of not doing so.
In this article you will find a summary of what was experienced, as well as a link to the presentation of the day and the videos of the presentations.
It all began with a relaxed breakfast where we were able to exchange our first opinions on the central theme of the event. What was already clear, coffee in hand, is that the entry into force of the European GDPR will be a challenge for all of us and that during the morning we would have the opportunity to resolve many doubts, as it was.
Rafael Tripero, General Manager of MailTecK, briefly introduced the eminently practical approach of the day, and reviewed the agenda to remind us of all the speakers who were going to participate.
The first talk was given by Javier Aparicio, a lawyer and data protection expert who has worked at Cuatrecasas and the AEPD. Aparicio explained the main impacts of the regulatory change and which agencies will be responsible for ensuring compliance.
The next speaker was Carlos Rodríguez, partner at ECIX GROUP and lawyer specialized in technology and cyberlaw. His presentation revolved at all times around the application of the GDPR in each organization.
Javier Echebarría, CEO of MailTecK & Customer Comms, was next to take the microphone. Echebarría dedicated his speech to practical solutions and how each entity can comply with the new regulatory requirements in a simple way, without the process of adaptation negatively affecting its normal activity or its relationship with customers. What’s more, loyalty can even be improved. The path is multichannel: “Obtaining explicit consent requires, in practice, an omnichannel process with certified accreditation.”
Immanuela Verheyen, sales manager channel at eSignLive EMEA & APAC, picked up the baton to explain how explicit customer consent can be obtained through an electronic signature-based process.
This process is easily managed thanks to MailConsent, a tool that the group offers to all companies and that we were able to learn about thanks to a simple demonstration by Moisés Fimat, the company’s IT consultant. With MailConsent, the consent required by the new RGPD is obtained in a multichannel environment with certification, full legal value and custody with all the guarantees.
At this point in the morning each of the attendees checked how their company would comply with the new obligations arising from the GDPR in a quick, simple, economical and fully legally valid way. Through which channel? Web, email, mobile… Any one we can think of.
If you have any questions, suggestions or would like to know how MailTecK can help you with the implementation of the GDPR, please do not hesitate to contact us at comercial@mailteck-customercomms.com.