Improve the quality of your data and ensure a successful customer experience
Data quality management
Data as the beginning of digital transformation
Data quality as the start of digital transformation.
The concept of data quality is present in all phases of the customer lifecycle. From acquisition to service delivery, retention, up selling and cross selling and the design of a successful customer experience, the organization of the database is the basis for accurate analysis.
Without it, a personalized relationship with your customer is impossible.
And this is the start to achieve a real digital transformation.
Benefits of a correctly organized database for your business
Clean
Performs cleaning of already elaborated databases.
Normalize
Normalize, verify and organize your databases with postal, email and cell phone records.
Optimize
Create rules to capture new customer data, with a focus on future business improvement actions.
Improvement
Launches massive processes to standardize and enrich records.
Extract
Obtains new data in combination with other Customer Comms tools.
Analyze
Optimize your records for analysis.
Monetize
Increases the profitability of communications.
Legal value
Complies with regulatory obligations.
Data Quality
Get a quality database with these services included in the MailComms Group tool
Normalize and optimize your databases to ensure quality data, correct errors, combine and analyze your data for a better performance of all departments of your company.
Save time, analyze and monetize your information.
Data Cleansing
Sanitize and clean your data.
Normalize records and their fields.
Eliminate duplicates.
Data Plus
Enrich your databases with cross-referenced information from qualified external sources such as the INE, the Cadastre, georeferencing, cookies or social networks.
Data Law
Guarantee in regulatory compliance.
LOPD-RGPD, LSSI and Robinson lists.
Do you need to clean up your company’s database and improve its quality?
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Frequently Asked Questions
The MailComms Group’s Data Quality tool guarantees the efficiency of databases through functionalities for the cleaning, organization and optimization of your company’s data, which will become the starting point of your digital transformation.
All MailComms Group’s technological solutions, developed in-house, are developed under the security-by-design philosophy.
In addition, these tools benefit from ISO 27001 and 27701 certifications (for information security and privacy, respectively) obtained by the company.
MailComms Group’s specialized consultants design a project in collaboration with the technicians of each company to find out the particular needs in each case, the state of the databases, the systems in which they are hosted and the processes for which they are to be used.
Following this approach, our professionals apply the Data Quality solution which, among its capabilities, includes functionalities for database cleansing, organization and standardization, so as to significantly increase the level of efficiency from the very first applications.
MailComms Group is an experienced provider, specialized in the design of technological projects and for the digital transformation of both SMEs and large companies, including companies in sectors with complex databases such as utilities, insurance or healthcare.
Yes. In the pre-project planning phase, our consultants analyze the particular needs of each company together with the client’s professionals.
In this phase, the initial state of the databases is studied, as well as the desired result, adapted to the intended uses of the databases to be cleaned and organized.