The campaign will focus on donating a survival kit on behalf of our customers consisting of: three sachets of therapeutic food to treat acute malnutrition, three doses of polio vaccine and 220 water purification tablets to make water fit for human consumption. With this gift we help the most vulnerable children to get ahead.
The procedure for our customers to collaborate is very simple, they only have to click on a button in an email they have received inviting them to participate. Thus, our gift to them becomes a gift to those who need it most.
Javier Echebarría, CEO of MailTecK & Customer Comms, reflected: “Once again we have experienced a complicated year that has taught us many things, among others, the value of solidarity. This reinforces our conviction to dedicate our Christmas gift budget to help vulnerable children. I would like to thank our customers who, as always, have helped us to launch the campaign for their complicity.“.
This collaboration with Unicef, which already took place in 2017, follows those carried out in previous years with organizations such as Save The Children, Red Cross, Doctors Without Borders and Aldeas Infantiles, an entity with which we are excited to be working for the first time.