How leveraging the cloud improves customer communications and digital experience strategies.
Customer communications systems are often overlooked when it comes to the cloud, but as this paper demonstrates, this should not be the case. Cloud DX solutions offer immediate benefits in terms of improved requirements points (task level) and provide a platform for integrated improvements at the process level, and for migration to greater DX efficiency, improved reach and support for marketing and sales objectives, and fundamentally a better experience for your customers.
The process described in this document, which moves from strategic and operational planning to gap analysis, solution definition and deployment, optimization and evolution, is a framework that can and should be used by companies of all types to build and benefit from digital experience excellence. The focus is not specific to the DX cloud, but by examining ways in which you can optimize customer service activities, we believe you will inevitably discover that DX cloud solutions play a key role in the future of digital business.
Reimagining the digital experience: using the cloud to improve customer communications
