"Data is the oil of the 21st century." That was one of the phrases with which Rosa María Lago, DPO of MAPFRE Spain, recalled the importance of carrying out the management of client consents in the correct way. Rosa María highlighted in her presentation, as part of a MailComms Group conference during the last Insurance Week, two key points in the adaptation of companies to the GDPR: taking care of customers by respecting their wishes beyond compliance and always having evidence of the data transfer processes.

To achieve these objectives, MAPFRE Spain has partnered with MailTecK & Customer Comms to obtain the consent of its current and potential clients, in compliance with the RGPD (mandatory since May 25), through a multichannel communication process.

MAPFRE España confía en MailTecK & Customer Comms para la gestión de los consentimientos de sus clientes adaptada al RGPD
Lecture by Rosa María Lago during
Insurance Week 2019

“We have put at MAPFRE Spain’s service an automated process to obtain express consent quickly and through various channels,” says Moisés Fimat, IT Consultant at MailTecK & Customer Comms and responsible for the project. For this type of process, the Moisés team has developed MailConsenta platform that allows to manage all the consents of a company through a single provider. MailConsent makes it possible to obtain consent for various purposes, integrate electronic signatures, manage revocation, store evidence or warn of any possible security breach,” stresses the MailComms IT consultant.

“Our automated, multichannel communication solutions are applicable to other regulations, such as the new IDDinsurance distribution regulation or online contracting,” Moises emphasizes. The truth is that in the past Insurance Week, MailComms already presented CertySign, a platform from which you can automatically and collect IPID and IBIP documents, as well as the suitability and appropriateness test for finally to take out policies online using instant messaging as a communication channel, electronic signature and blockchain technology for certification and digital custody. “This is just the first step in a development we are investing in to help companies accelerate their digital transformation and also automate processes with their customers without losing sight of the quality, reliability and security of communication.”