Three events to explain how to leverage AI in the relationship with your customers

On November 5, MailComms Group was present, and very actively, at the 7th edition of Future Utility, a classic in our agendas. We attended this event with our partner Covline, represented by its commercial director Pablo Mauad, and our customers in the energy sector, Grupo Enercoop, with Ainhoa Agulló, from its Legal department, and Nexus Energía, with Miriam Castillo, head of Credit and Collections. During the meeting, and with our companions, we developed a talk entitled Digitalization and use of Artificial Intelligence (AI) applied to the management of collections and supply cuts, led by Teresa Arandilla, our commercial director of Legal Communications. And before and after we had the opportunity to talk with the professionals who attended the Future Utility at our stand. In the title of our intervention there is a constant that is repeated in the last specialized events we have attended: artificial intelligence, in which we delve into to convert its capabilities into service for users and companies. In this case, we explain its application in the management of collections and the sending of certified notifications, with full legal validity, in different cases such as, for example, power cuts.

A little over a week later we landed at the Insurance Revolution (November 14), in what became its 11th edition. The theme of the event was, once again, the possibilities offered by AI to the insurance sector and how we can accelerate its full use. We participated with a stand, an experience room and a talk. David Griñán, our commercial director, Alonso Hurtado, from ECIJA and Raúl Cobles, COO of Unified Comms, a MailComms Group company and official Salesforce partner, took part in the dialogue. The presenters gave a triple perspective on the value of AI in building trust in the insured. David focused on creating secure user experiences in digital environments. Alonso explained the benefits of relying on a qualified trusted e-service provider, as we are. Raul focused on 360º vision, process automation with Agentforce (IA) and certification of communications and transactions from any Salesforce cloud. Our experience room served to develop a use case in Salesforce environment, with the incorporation of certified communications to ensure a trusted relationship with the digital insured, through Agentforce (Salesforce application) and with the support of solutions provided by AI.

The most recent of our participations in meetings took place on November 21, when we attended the Cybersecurity & Identification with Román Ramirez, our Cybersecurity consultant and founder of RootedCon, Alonso Hurtado, partner of our legal partner ECIJA and expert in technology, media, telecommunications and regulatory compliance, and David Griñán, commercial director of MailComms Group. This edition of the meeting focused on the challenge of minimizing identity fraud as much as possible in the world of digital relationships. And in our talk, entitled Digital identity in cybersecurity, we addressed solutions to this challenge from the prisms of technology, AI, identity wallets and the role of qualified trusted e-services providers. We also explain concepts such as zero trust and review what regulations such as DORA and NIS2 can offer us in this regard, as well as new realities such as self-sovereign digital identity and credentials and their impact on users and companies. David Griñán, to close the conversation, spoke to those present about the need to strengthen onboarding, KYC and AML compliance processes, and how this can be achieved through technology.

We always come back from our participation in events with our hands full of interesting conversations. Thanks to them, we learn more about our customers’ needs, we learn and we also share our knowledge. If we look at the last three events, these “alliances” we were talking about (SDG 17) translate into a safer industry for customers, companies and institutions and a more successful fight against cybercrime. It also means better regulatory compliance with greater guarantees and, therefore, lower risks of sanctions. Thank you very much for attending and talking with us!