Integrate commercial messages into your transactional communications with transpromo
Transpromo communications
Transpromo: Integrate commercial messages into your transactional communications
The concept of “transpromo” refers to the integration of commercial messages into transactional or operational communications.
This combination improves the design and readability of transactional communications such as invoices, account statements, investment fund reports, etc. In addition, it generates attractive, effective and visual spaces to add other types of commercial messages in transactional communications that return a high percentage of readership.
In both physical and digital channels, your company will gain an opportunity to dialogue with customers, offer them promotions (new loyalty possibilities) or publicize products and services as part of cross-selling and up-selling strategies.
This solution acquires its maximum value when used with our Communicalia platform for the design, segmentation with the transpromo matrix, generation, management and archiving of transpromotional communications with the possibility of collaborative work of several internal departments and external companies (e.g. agencies).
Our transpromotional communication solution is of interest to you if:
- Your company regularly sends invoices to your customers and you want to integrate advertising on them to maximize their transpromotional impact.
- Your Finance, Operations or Marketing departments want to enrich their transactional communications and, therefore, your company’s relationship with your customers.
- You want to boost cross-selling by using the blanks in the transactional documents you send, using transpromo techniques.
- You are looking for an effective channel to communicate your promotions and increase customer loyalty with invoice advertising.
- You want to automate and simplify complex transpromo matrix generation processes to optimize your transpromo communications.
Do you want to optimize your transactional communications with customers?
OTHER TRANSACTIONAL SOLUTIONS
Frequently asked questions about transpromo communications
Transpromo communications are a new advertising or communication channel with your customers, and very effective as they are naturally integrated into invoices, one of the documents that users review the most when they receive it by mail or email. With transpromo communications, you will take advantage of your invoice mailings, which you already do, to place your messages without increasing your advertising budget.
Transpromotional communications can include all types of messages, personalized or not, although the most effective for generating business are those referring to other complementary products or those that improve those already available to the customers who receive them: cross-selling and up-selling.
Thanks to our Communicalia platform, the design of transpromo communications is perfectly integrated into the invoice, taking advantage of the empty spaces of content that may occur or that may be produced for this purpose. With Communicalia you can also manage the transpromo matrix, the generation, segmentation and archiving of communications, with the possibility of interdepartmental collaborative work.
The automation of message generation processes can be carried out through our Communicalia platform. This tool also allows the management of the design, segmentation and generation of documents.
Transpromo communications campaigns are very effective in cases such as promotional campaigns, up-selling or cross-selling of products. In addition, this technique also increases customer loyalty ratios. Transpromo communications offer a high level of readership as invoices are among the most reviewed documents by customers in both online and paper channels.