Boost your ROI with mobile game marketing and gamification actions
Mobile game marketing
Gamification actions for companies
Today in marketing, customer data is the most valuable thing.
The most effective communications with your customers have a clear starting point, the customer databases that your company manages.
The more complete and accurate they are and the richer you keep them, the higher the conversion and the more opportunities to achieve a better ROI.
But customers are increasingly reluctant to share their data, either out of fatigue or fear of indiscriminate or incorrect use.
An effective strategy to overcome these barriers is to implement gamification actions for companies, which allows capturing user data in an attractive and safe way.
One of the most effective solutions to overcome these barriers is to use mobile game marketing techniques to capture them.
At Customer Comms we design attractive gamification actions that end up capturing the data, especially digital data, that you are interested in from your customer, who enters it in exchange for his reward or incentive for finishing the game.
This action translates into a customer (or future customer) who trusts a brand with which he has had a good time.
For this, it is necessary to take care of details such as design, messages and the smooth running of the activity in which they have participated.
Our business gamification solutions are of interest to you if you are looking for:
- Obtain the data, validate it and accompany it with the consent of your customers or prospects in a single action through activities based on business gamification.
- Enrich or update your databases through gamification techniques for companies.
- Enhance digital transformation from offline to digital communications with the help of gamification.
- Increase customer loyalty or retention levels through gamification and mobile game marketing strategies.
Benefits of mobile game marketing
Data capture and validation (in the same action), in full compliance with the RGPD.
Opening of a digital channel of communication with customers: higher frequency at lower costs.
Attractive customer experience (in line with CX) in exchange for data.
Higher levels of customer loyalty and retention (in combination with gamification actions, incentives and promotions).
Improved traceability and analytics of each action.
Do you want to incorporate business gamification into your marketing actions?
Frequently asked questions about mobile game marketing for businesses
Business gamification actions are highly effective in obtaining quality data from customers and, therefore, enriching or updating the databases with which companies work.
In addition, they also increase customer satisfaction and loyalty levels and improve user experiences.
The possibilities are enormous, always within the framework of the different regulations governing personal data, such as the RGPD.
But the most common and valuable are those related to the means of customer contact, such as email or cell phone.
Workplace gamification improves the user experience (in this case, employee), raises the work environment, optimizes talent retention levels and allows finding new communication channels between company and employees.
Thanks to a business gamification strategy, companies can engage in a different way with their customers, employees and other users.
Specific results include obtaining personal data with the relevant consent, improving the user experience and increasing customer loyalty and satisfaction levels.
Please contact us to share your company’s particular needs with one of our specialized consultants.
Our professionals will offer you the most suitable solutions for your gamification-based projects, in order to achieve your objectives in an efficient way.