25/05/2017 If you don’t know your customer journey, you don’t know your customer. 4th Omnichannel 360º Communication Conference | 2 mins If you have known for some time that you do not sell but If your customers buy from you and the customer experience is the focus of your business strategy, you can't miss our 4th Omnichannel Communication Conference, where we will analyze Customer Experience management with a 360º vision. Take a look at the program. [...]
12/01/2016 Integrated multichannel communication – Through a single platform. PART 2 | 4 mins Multichannel vs. Multichannel. Companies, in general, hire different communication channel providers to make multichannel communications and usually each provider delivers its results separately without taking into account the rest. This is Muchicanality, launching repeated messages to the same customer across many channels with a less than positive and even annoying experience for the customer. The [...]
27/10/2014 Integrated multichannel communication – Through a single platform. PART 1. | 3 mins Marketing 2.0.- Interactive communication. In the new era of Digital Marketing or Marketing 2.0 the power is in the hands of the customer. The customer chooses how and when he wants to interact with the brand and exercises his power by using the most appropriate communication channel at the time that suits him best. The [...]
25/04/2014 Multichannel marketing automation: The next frontier of operational marketing. On, Off, Above, Bellow, are left behind… Let’s talk about Noline Communication. | 4 mins The new generations of consumers are regular users of the Internet and smartphones, spending more time online than reading magazines or watching television. This change in consumer behavior is modifying the way of marketing and therefore of communicating with the customer, going to a convergence between direct marketing and mass-marketing. For example, if you are [...]