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Omnichannel communication solutions
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BBVA. Innovation Center. Customer experience and omnichannel in financial services.
Interesting article on omnicality in financial services companies reinforcing the need to combine physical and digital channels at the customer's will. Even though it was published in 2013, it is still relevant today. The era of omnichannel banking is already here For financial services companies, the omni-channel challenge lies in finding the right mix of [...]
Multichannel as part of information management in the Spanish insurance sector. Implications for the ICT department.
The IDC whitepaper, obtained after a debate with representative companies in the sector, deals with multichannel and information management in the Spanish insurance sector. After presenting the particular casuistry of the insurance sector with respect to customer information management processes, the article defines the priorities of the business and ICT departments in the short and [...]
Capgemini and EFMA Global Insurance Report 2015.
With data collected from more than 15,500 customers worldwide and 165 surveys of insurance executives, Capgemini and EFMA's 2015 World Insurance Report analyzes the advent of industry-altering situations along with a alarming decline in positive customer experience. The report suggests that insurers need to focus more seriously on preparing for the future. The main conclusions [...]Te acompañamos en el camino de la transformación digital
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