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Talking to your customers is not an option and MailtecK knows how to listen to them.
"Conversing with your customers is not an option and MailtecK knows how you can listen to them" our CEO, Javier Echebarría, tells us about the innovations presented by MailTecK and Customer Comms at Insurance Week. Meeting and conversing with customers is no longer an option for companies. We live in the era of personalization and [...]
MailTecK and Customer Comms are participating in the Insurance Fair, which will take place from February 23 to 25 at IFEMA’s North Convention Center.
- They present their Communicalia tool, which facilitates the journey towards the digital transformation of multichannel customer communications. MailTecK & Customer Comms will be present at the Insurance Fair to be held in Madrid, at the IFEMA North Convention Center, from February 23 to 25. Both companies are attending the event with a common business [...]
Integrated multichannel communication – Through a single platform. PART 2
Multichannel vs. Multichannel. Companies, in general, hire different communication channel providers to make multichannel communications and usually each provider delivers its results separately without taking into account the rest. This is Muchicanality, launching repeated messages to the same customer across many channels with a less than positive and even annoying experience for the customer. The [...]
World Insurance Report 2015 from Capgemini and EFMA.
With data collected from over 15,500 customers worldwide and 165 insurance company executive surveys, the World Insurance Report 2015 from Capgemini and EFMA analyzes the emergence of situations that have altered the sector together with an alarming decline in positive customer experiences. The report suggests that insurers need to focus more seriously on preparing for [...]
Integrated multichannel communication – Through a single platform. PART 1.
Marketing 2.0.- Interactive communication. In the new era of Digital Marketing or Marketing 2.0 the power is in the hands of the customer. The customer chooses how and when he wants to interact with the brand and exercises his power by using the most appropriate communication channel at the time that suits him best. The [...]
Multichannel marketing automation: The next frontier of operational marketing. On, Off, Above, Bellow, are left behind… Let’s talk about Noline Communication.
Table of Contents The massive transformation of Marketing The solution: Marketing Automation supported by integrated, multi-channel campaign management The new generations of consumers are regular users of the Internet and smartphones, spending more time online than reading magazines or watching television. This change in consumer behavior is modifying the way of marketing and therefore of [...]Te acompañamos en el camino de la transformación digital
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