The company launches an action whereby it will donate a non-warlike and non-sexist toy for each digital game completed by its customers and collaborators
MailTecK & Customer Comms is allocating its Christmas gift budget to a Red Cross campaign that aims to ensure that children who are excluded or at risk of exclusion receive new toys this Christmas. To do so, it has launched an activity in which it appeals to the collaboration of its customers, partners and other stakeholders. People who want to participate will only have to complete a digital game for the company to make a donation on their behalf to the NGO.
This is the fourth consecutive annual occasion on which MailTecK & Customer Comms launches a corporate social responsibility action on these dates. This year’s proposed collaboration with the Red Cross is preceded by work to improve the quality of life of vulnerable groups such as Doctors without Borders, Unicef and Aldeas Infantiles.
“On previous occasions we have wanted to contribute, with our efforts and the support of people close to our organization, to an effective, fair and respectful development of children in Spain and the rest of the world. This Christmas, we have chosen to help the Red Cross guarantee children’s right to play, an area in which progress must be made at the same time as working to eradicate child poverty and universalize education,” says Javier Echebarría, CEO of the group.
The importance of play in the first years of life of any human being is such that it is protected by Article 31 of the United Nations Convention on the Rights of the Child (1989), the most ratified treaty in history, to which 195 States have joined to date.
“By playing, children learn, grow and channel their emotions,” explains the Red Cross in the presentation of its campaign. The entity will channel a massive collection of non-warlike and non-sexist toys categorized as musical, educational, sports and stuffed toys among others. In addition, it has designed a guide to accompany the choice of non-discriminatory, positive and creativity-enhancing toys.
In Spain, 1.4 million children live in severe poverty and more than 2 million are at risk of falling into poverty, according to data from the High Commissioner for the Fight against Child Poverty. Although the latest data related to access to toys are older, according to the National Institute of Statistics in 2014, more than 800,000 minors lived within families with no budget to celebrate birthdays or holidays such as the Three Wise Men. And about 250,000 did not have toys at home.