Table of Contents
- Benefits of using certified email in your customer communications
- Areas of application of certified email in customer-company communications
- Keys to implement certified email and optimize communications with your customers
- Frequently asked questions on the use of certified email to optimize communication with customers
Ensuring the fluidity of communication with your customers is a factor that can determine the success of your company. Even more so in these times of global and immediate interconnections.
Use a certified email service helps you to optimize the exchange of messages, since they gain in agility, security and reliability. A tool that is as effective as it is easy to implement. To learn more about its details, we analyze the process in greater depth.
These are the aspects we discuss below:
- Advantages of certified email as a means of communication with a company’s customers.
- Main uses of certified e-mails to optimize the customer/company interface
- The simple process of implementing a certified email service for customer communications.
This guide solves all your doubts about how to send a certified email.
Benefits of using certified email in communications with your customers
What is the objective of maintaining fluid communications with your clients? Basically, you want the relationship to be effective, for them to feel that their demands are attended to and that the legal steps are solved with agility and security. In a hypercompetitive market, attracting and keeping your clients’ loyalty is key to gain an advantage over the competition.
All these requirements are met by using certified email as a communication tool, and there are others to add.
- Digitization of communications, especially interesting in legal communications, as it speeds up the process, reduces the risk of errors, which results in an increase in efficiency. automate your company’s legal communications with certified email.
- Personalization of messages with total guarantee of privacy. It may seem that these are conflicting issues, collecting personal data that allows you to individualize messages would imply entering into people’s privacy; however, by using a Qualified Trusted Service Provider, your company guarantees to all customers that it complies with the stringent privacy and data protection laws in force in the EU, so this potential conflict of interest disappears.
- Full legal validity. There are communications between customers and the company that are merely informative. However, the content of others includes agreements, contracts or financial transactions. In these cases, these communicative supports must have legal validity, in order to be used as reliable evidence in disputes or claims.
Certified emails can be used as reliable evidence, as stated in the latest amendments to the Code of Civil Procedure.
We review the differences between regular and registered mail.
Areas of application of certified email in customer-company communications
The range of messages between a company and its customers that need a legally valid support, in order to be used as evidence in case of disputes is very numerous: sending a quotation, confirming a purchase, filing a claim, signing a service contract or notifying a deadline, to name a few examples.
Thus, certified e-mails can be used by an insurance company, a finance company, the health industry, a human resources company or any professional firm to interact with their clients with the same efficiency.
We explain the the probative value for your company of a certified email in court.
Keys to implement certified email and optimize communications with your customers
The suitability of using certified e-mails to communicate with your customers is clear. However, this utility is only possible if the benefits that are assimilated to it are guaranteed.
To avoid taking risks, we recommend that you contract with a qualified and trustworthy service provider. In addition, it is interesting that it is an omnichannel platform. Because these providers involve:
- Being a qualified trusted service provider means that there is a guarantee of compliance with current regulations on Digital Identity (eIDAS2) and Data Protection (RGPD). They are agents that have undergone the MTD audit and received their homologation.
- Omnichannel platforms, allow the use of alternative means (SMS, WhatsApp and postal) in case the email is not received after several attempts.
Certysign, an example of success as an omnichannel certified communications platform. But this is not the only solution for the digital transformation of your company that MailComms Group offers, contact us at and we will discuss your particular case.
Frequently asked questions on the use of certified email to optimize communication with customers
Which companies can benefit from the use of certified email for customer communications?
All companies can implement certified email to gain in agility, security and personalization in communications with their customers who require a guarantee of legal validity.
Larger companies will also notice a great efficiency in the simplification of processes, given their volume of customers.
What kind of customer communications can be optimized through the use of certified email?
Certified email can be used as reliable proof in the field of contractual communications, financial notifications, labor matters and in the insurance sector.
How long does it take to implement certified email for customer communications?
It is a quick implementation, but it depends on each company, since it implies an integration with the company’s own systems. However, it is not necessary to acquire any specific computer equipment or software; the company’s existing technological equipment can be used.
What legal requirements are involved in using certified email for customer communications?
This digital communication system must comply with current legislation on digital identity and data protection. In the case of legal communications, it must also comply with the specific regulations of the field in question (labor, financial, administrative). All legal requirements are automatically fulfilled if the service is contracted with a certified e-delivery Qualified Trusted Service Provider.