A chronicle of what happened in the Insurance Revolution 2025 edition cannot begin in any other way than with a sincere thank you to all the insurance industry professionals who joined us at the stand, the experience room and our session with MEDVida. As in all editions, we can say that we have been enriched thanks to you.
The session with MEDVida was undoubtedly one of the highlights. Established as the inaugural session of the series From customer service to customer WOW, Jorge Nicolau (Senior Advisor of the insurance company) and David Griñán (commercial director of MailComms Group) led a talk on real and efficient technological transformation that started with a very revealing title: From silos to synergies between platforms: how the organization of the technological ecosystem boosts the 360° vision of the insured.
Throughout the conversation, the MEDVida representative described how his company grew in 2024 with the acquisition of 3 portfolios. And this brought both business opportunities and efficiency challenges in aggregating different technologies. The situation led to a clear diagnosis: “MEDVida needed a new platform to fly” that would channel a strategy based on SaaS solutions, with an adequate number of partners and growth-based payment models.
In our case, the solution we proposed to manage end-to-end customer communications has made it possible to integrate all the services that were previously distributed among 10 providers into a single Omnichannel Communications Hub.
This has allowed:
- Redesign of customer interaction and communication processes in a short period of time.
- Rationalization of the different formats in a new and more modern brand image.
- Alignment of customer signature moments with channel engagement moments.
- Increased efficiency in document management through unified access.
- Special protection of sensitive documentation.
- Reduction of the firm’s backlog and therefore the company’s future litigation risk.
“We all know how important it is, in a life policy, to have the health declaration signed and certified, as well as to control access to it and to endorse the signature of the cancellation of the policy, should this occur. Now, all our operations are certified in real time,” commented Nicolau during the session.
All this after a project that lasted only 11 months and that, since its implementation, has completely managed the company’s largest portfolio.
This conversation culminated in the experience room, a space in which we showed in a very practical way our Omnichannel Communications Hub, its operation, key aspects and some of its most relevant capabilities. This demonstration helped attendees to understand how our platform accompanies MEDVida in its need to move from managing information silos to create synergies based on concepts such as efficiency, security and customer experience. Or, in other words, putting the customer at the center of every decision and interaction, thanks to the benefits of technology.
