24/03/2026 From personalization to hyper-personalization: how customer communications are evolving | 4 mins Table of Contents From personalization to hyperpersonalization The role of data in hyperpersonalization Beyond marketing: the potential of corporate communications A strategic opportunity for organizations Customer expectations regarding the communications they receive from companies have changed profoundly in recent years. In an increasingly digital environment, users expect interactions that are relevant, timely and tailored to [...]
22/12/2025 Multichannel communication: when physical and digital work together to generate real value | 5 mins Table of Contents The persistent value of physical channels Benefits of a well-executed multichannel strategy Conclusion: more effective, inclusive and humane communication In an increasingly demanding and competitive business environment, communication can no longer be limited to a single channel. The way organizations relate to customers, employees and suppliers must evolve at the same pace [...]
