On February 15, we will organize the talk "People, central axis of business processes and compliance. Mapfre and Santalucía in search of balance" at INESE's Insurance Week (IFEMA Madrid). We will have speakers from Mapfre, Santalucía, Accenture, ECIJA and Ecix, as well as Javier Echebarría and Teresa Arandilla, from MailTecK & Customer Comms. Will you join us? If you are a professional in the insurance sector, registration is free of charge.

Organizamos una jornada debate con Mapfre, Santalucía, Accenture, ECIJA y Ecix en la Semana del Seguro. ¿Nos acompañas?

Insurance Week is back (organized by INESE at IFEMA Madrid) and, for yet another year, we did not miss the event. On the 30th anniversary of the most relevant event in the sector, we will organize and conduct a professional talk under the motto: “People, central axis of business processes and compliance. Mapfre and Santalucía in search of balance”.. The event will be held on Wednesday, February 15, from 12 noon to 1:30 p.m. in room 113-114. We look forward to welcoming you.

The presentation and review of the agenda will be given by our CEO, Javier Echebarría. Next, Quim Carbonés, Senior Manager at Accenturewe will talk about the paradigm shift from customer-centricity to person-centricity. Javier Echebarria will return to the debate to explain how, from Customer Comms, we generate trust in a world phygital through reliable communications, engaging user experiences and omnichannel designs, among other aspects.

During the intervention led by Santalucía, the speakers will share the most successful practices to optimize the conversion rates of policy signatures. Lucía Cuadrado, Operations Director of Santalucía, Alonso Hurtado, Partner of ECIJA, and Teresa Arandilla, Commercial Director of Customer Comms will participate.

Then it will be Mapfre’s turn to talk about GDPR compliance. Throughout this last block, Rosa Mª Lago, DPO of Mapfre Spain, Carlos Alberto Saiz, vice president / partner of ECIX Group and, again, Teresa Arandilla, will discuss strategies to properly comply with the regulations and avoid heavy fines, especially in relation to the correct collection and management of RGPD consents.

Javier Echebarría will then close the round table with a brief review of the main conclusions that emerged during the presentation.


  • Date: February 15.
  • Time: from 12 noon to 1.30 p.m.
  • Venue: Room 113-114. North Convention Center of IFEMA Madrid.
  • Free parking for attendees.

If you are an insurance professional, you can register for free with our discount code. Contact us to obtain it. If you do not belong to the insurance sector, please check the ticket prices on the registration page.

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If you need to receive additional information about the event or want to meet us there, leave us your contact information and we will contact you.


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