Often, when one reads the concept of “certified communications”, one’s mind goes to the relationship between companies and their customers or users. But what is the role of this type of communications in the conversations between companies and their employees? In this content you will read about it, but the summary is: they are powerful allies for an attractive, satisfactory, secure and fully compliant user, or rather employee, experience.
Employee life cycle
To explain this role, it is important to first define the life cycle of the professional and his or her company, which, as a general rule, can be summarized in five steps:
- Selection process.
- Recruitment.
- Onboarding.
- Working life in the company.
- Unbundling.
Well, certified communications can accompany the employer brand in each of these stages to effectively solve the specific needs of each of them. And, as a whole, what they achieve is to digitize processes to improve the experience for all parties. This is a significant part of any organization’s digital transformation.
Among the certified digital applications that can be integrated into these “specific” communication processes are tools such as digital identification and video identification, authentication, electronic contracting, certified notifications through various channels (online and physical, with the possibility of integration) and solutions for regulatory compliance, such as the one specialized in RGPD consent management.
Benefits for the HR department.
Its use, integrated, combined and personalized, throughout the different contacts between employee and company generates a series of benefits for HR departments that are very identifiable. There are many, but we can highlight nine:
- Guarantees the legal validity of electronic communications in the labor regulatory framework.
- Increases the delivery success of notifications. For example, by higher read rates or by automatic redirection of mailings between channels.
- Automation of document management: security, cost savings and space savings.
- Full traceability of communications.
- Minimization of errors (which often occur in manual processes).
- Reduction of time spent on administrative procedures.
- Acceleration of execution times.
- Savings in the use of paper (environmental advantage)
- And, all from a single platform.
If you work or have worked in a Human Resources department, imagine how each of the benefits listed above applies to specific actions such as, for example, the signing of agreements with freelancers or employment contracts, the management of the SEPA mandate or the AEAT’s Form 145, the delivery of equipment, changes in contracts, communication of changes in working conditions, delivery of payrolls, notification of sanctions, communication of dismissals, delivery of severance payments…
There are hundreds of situations that certified communications can facilitate and generate advantages both in the usual procedures and those that deserve a rigorous look from a regulatory point of view, due to the obligations of the different legislations or for possible later claims.
Security, flexibility and attractiveness as an employer brand
The combination of these solutions, seen from an overall perspective, results in a smooth and secure human resources activity. And this is one of the main components for companies to gain flexibility, increase their ability to adapt to market circumstances at any given moment and hire the most suitable professionals, no matter where they are located.
Because if an attractive onboarding process has a strong influence on customer loyalty from the first impact, it is equally or more important to offer an attractive and “professional” work life cycle to any employee, from the very first moments. Certified communications in the field of human resources make a difference.
