Last year, more than a third of the professionals surveyed by Litmus confessed that they were going to increase their investment in email marketing. The opposite answer, companies that would reduce it, was chosen by only 1.3% of those asked. If we continue talking about data, we can say that, today, large data storage companies hold capacities of almost 10 zettabytes (one thousand trillion bytes). Eighty percent of this amount has been generated in recent years. To analyze them and draw applicable conclusions, specialized software and professional experts are needed.
Data has value on its own, but it can be multiplied infinitely if it is properly applied to daily business activity. Effective email marketing campaigns require a good database. And this is what companies achieve with our Data Services solutions, which can be divided into two main areas, database management and data analysis.
Optimized databases
Data Quality is the main solution of the first of them. When we are asked to introduce ourselves in a sentence, at MailComms we say that we specialize in personalized omnichannel communications. Our activity involves many things: expert professionals, appropriate strategies, state-of-the-art technology (and in continuous development) and, closely related to this last point, quality and optimized databases.
Our customers sometimes come to us (or use our solutions) with good databases. But sometimes they ask us (or we suggest) to start by improving them. How can you deliver personalized communications without knowing, sorting and leveraging user data? It is not possible. How are these databases perfected? You have to have a plan and the necessary technology. What are the things to keep in mind? Many. The way to reach people, the way to gain their trust, the expertise to make them respond, the ability to store the data in the right way and, very importantly, to do it all with a guarantee of legal compliance.The RGPD regulates and the Spanish Data Protection Agency and European organizations monitor and fine.
At MailComms we take care of everything you just read about, including compliance (and avoiding hefty penalties). In addition, we offer you a complete ecosystem of tools to take advantage of the resulting databases. You can read more about Data Quality in the following link.
Data analysis to learn, achieve and grow
The Data Analytics part of Data Services deals with analyzing the huge amount of data generated by our customers’ users in all their interactions. This has many implications. Our clients receive clear, user-friendly and understandable reports and dash boards that help them make decisions. They learn, and so do we. And so we all know how users react to omnichannel (and multi-device) campaigns at any given moment. In other words, we know their preferences, which are of enormous value when it comes to planning new campaigns. In addition to this, there is a very interesting capability: we will be able to modify in real time those that are being developed to obtain the best results. Here you have more information about Data Analytics.
Benefits of our Data Services solutions
Very briefly, our Data Services solutions offer benefits such as:
- Greater customer knowledge for better decision making.
- Strategies based on data and business intelligence.
- Improved efficiency and cost savings.
- Customer loyalty.
- Business analysis and creation of different scenarios to apply the best strategies.
- Easy implementation of conclusions in customer communications through our applications.
- Database sanitization and standardization.
- Extraction of new records in combination with other MailComms tools.
- GDPR: ensuring regulatory compliance.