Attract and retain customers with relevant and personalized messages
Direct and promotional marketing
Build trusted relationships with our direct marketing service
Direct and promotional marketing continues to be a powerful tool for communicating with customers, but it needs to be redefined with a multichannel vision.
At Customer Comms we design direct marketing projects, in physical and digital channels, based on the relevance and timeliness of the message to create a relationship of curiosity, trust and satisfaction.
The secret lies in personalization that draws the attention of the recipient, through tangible and technical elements, employs advanced analytics, mass customization technologies and always takes into account the quality of the data.
Optional promotional marketing services for companies
Mailshop crossmedia
Web portal that enables Marketing, Sales and Customer Service departments to send personalized cross-media communications (email, SMS, landing page, mailing and printing). The design and execution of the processes do not require advanced levels of user knowledge.
Mailshop crossmedia includes tools for analysis and results of mailings, as well as simple integrations for the use of the different databases of the company while maintaining control of the branding, look & feel and messages at all times.
Print2digital
A basic option for moving towards digital transformation. With Print2digital, your company can take your customers from paper to digital channels in a simple, attractive and effective way.
QR codes, personalized landings, gamification-based strategies… Your Marketing, Operations, Sales or Loyalty departments will have in their hands a complete range of solutions to obtain digital customer data, create rich databases (complemented by our Data Quality platform) and offer a new business-customer communication experience.
Email | SMS Marketing
Customer Comms’ Email | SMS Marketing service helps you centralize your SMS and email communications, including all phases of the process: design, generation, programming, sending and analysis of results. All with advanced customization options so that your company can adapt to the needs and preferences of each client.
Designed as a full service solution, this service optimizes the programming codes and incorporates variables and customization on the HTML. With it, recurring actions are planned and shipments are automated with the consequent optimization of times, improving delivery rates.
Our direct marketing service for companies is of interest to you if:
- You want us to help you focus your communications on your customer’s needs through our direct marketing services.
- You are thinking of increasing the degree of personalization of your email/sms marketing campaigns.
- You are looking for campaigns in which the customer decides the message, time, channel and support to interact.
- You want to increase your response rate and strengthen your relationship with your recipients through promotional marketing.
- You think about direct and promotional marketing actions that improve your ROI.
- You are looking for a direct marketing company or service to maximize the effectiveness of your campaigns.
Benefits of our direct marketing services
Improve response rate by 35%.
They increase the credibility of the message and the brand.
Raise efficiency levels in commercial communications.
Build close relationships with your customers.
They reduce the dropout rate.
Do you want to customize direct and promotional marketing actions for your customers?
Frequently asked questions about direct and promotional marketing services
Our direct marketing solutions allow your Marketing, Sales and Customer Service departments, among others, to reach your customers and prospects effectively, thanks to its powerful personalization capabilities (that catches the recipient’s attention) and the combination of tangible and technical elements. Our system aggregates advanced analytics and technologies for mass personalization and always takes into account the quality of the data.
At MailComms Group we study your campaigns, their objectives, the typology of your customers and the quality of your databases to offer you solutions that combine physical and digital channels to maximize the personalization of direct marketing communications while obtaining advanced analytics reports and improving, if necessary, the quality of the data.
At MailComms Group, as specialists in business-customer communications and, specifically, in promotional marketing solutions, we offer a direct communication service with customers or future customers, with high customization and combination of physical and digital channels both for the realization of the communication itself and for the registration of user preferences that can enrich future campaigns.
Our promotional marketing campaigns are more easily and reliably measured than purely physical solutions, as we integrate the postal and digital channels in these campaigns, allowing us to obtain complete reports based on advanced analytics from the different interactions with users.
At MailComms Group we have been optimizing customer communication channels for 30 years, both physical, as they were at the beginning of our activity, and digital, extensively developed in recent years. Our direct and promotional marketing solutions integrate our intense knowledge of online and offline channels, our specialization in personalized communications and our experience in customer communications, over three decades, always at the forefront and in the development of proprietary technologies to help the companies we work with to reach their customers.