{"id":46003,"date":"2026-09-23T10:16:27","date_gmt":"2026-09-23T08:16:27","guid":{"rendered":"https:\/\/mailcommsgroup.com\/?p=46003"},"modified":"2026-09-23T17:37:07","modified_gmt":"2026-09-23T15:37:07","slug":"avancamos-na-economia-circular-com-uma-valorizacao-dos-residuos-de-9688","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/pt\/blog\/avancamos-na-economia-circular-com-uma-valorizacao-dos-residuos-de-9688\/","title":{"rendered":"Estamos a avan\u00e7ar na economia circular, com uma taxa de valoriza\u00e7\u00e3o de res\u00edduos de 96,88 %"},"content":{"rendered":"

[vc_row css=”.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}” type=”grid”][vc_column dp_animation=”” el_class=”El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal” font_color=”#81d742″][vc_single_image image=”45997″ img_size=”full” css_animation=”none”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1679050935288{margin-top: 0px !important;padding-top: 0px !important;}” type=”grid”][vc_column css=”.vc_custom_1547557427896{padding-top: 0px !important;}” dp_animation=””][vc_empty_space height=”80px” css=”.vc_custom_1742553516084{margin-top: -70px !important;}”][vc_column_text css=”.vc_custom_1789978971512{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 !important;}” dp_animation=””]\u00cdndice <\/strong><\/span><\/p>\n

    \n
  1. Economia circular aplicada \u00e0s comunica\u00e7\u00f5es<\/a><\/li>\n
  2. Transpar\u00eancia contra o greenwashing<\/a><\/li>\n
  3. A nossa contribui\u00e7\u00e3o para o ODS 12: Produ\u00e7\u00e3o e Consumo Respons\u00e1veis<\/a><\/li>\n<\/ol>\n

    [\/vc_column_text][vc_empty_space height=”110px” css=”.vc_custom_1784621870846{margin-top: -100px !important;}”][vc_column_text dp_animation=””]Na MailTecK, uma empresa do MailComms Group, atingimos uma percentagem de 96,88 % de valoriza\u00e7\u00e3o dos res\u00edduos gerados pela nossa atividade no ano de 2025<\/strong>, que \u00e9 o \u00faltimo ano verificado pela AENOR, o que representa um crescimento em rela\u00e7\u00e3o ao valor de 2024 (95,64 %). Este progresso mostra o nosso compromisso com a gest\u00e3o respons\u00e1vel e a redu\u00e7\u00e3o efetiva do impacto ambiental das nossas atividades. <\/p>\n

    A AENOR verificou este resultado<\/a>, de forma independente, no \u00e2mbito da nossa certifica\u00e7\u00e3o \u00abRes\u00edduos Zero<\/strong>\u00bb. Esta declara\u00e7\u00e3o atesta o destino final dos res\u00edduos que gerimos . No per\u00edodo analisado, foram valorizadas mais de 230 toneladas de res\u00edduos. <\/strong>Do total, s\u00f3 foram eliminados 3,12 %, ou seja, 7,42 toneladas.<\/p>\n

    O conceito de \u00abvaloriza\u00e7\u00e3o de res\u00edduos\u00bb significa que, em vez de enviar os res\u00edduos resultantes da atividade de uma empresa para aterros, encontra-se uma nova utilidade para eles atrav\u00e9s de processos de reciclagem, recupera\u00e7\u00e3o ou aproveitamento. Por outras palavras, os res\u00edduos s\u00e3o reintegrados no ciclo produtivo, o que contribui para a constru\u00e7\u00e3o de uma economia mais circular.[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1784621872526{margin-top: -100px !important;}” el_id=”uno”][vc_column_text css=”.vc_custom_1789977765609{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

    Economia circular aplicada \u00e0s comunica\u00e7\u00f5es<\/strong><\/span><\/h2>\n

    [\/vc_column_text][vc_column_text dp_animation=””]Como empresa especializada em comunica\u00e7\u00f5es f\u00edsicas e digitais, percebemos que a sustentabilidade n\u00e3o depende apenas da digitaliza\u00e7\u00e3o. Implica tamb\u00e9m uma gest\u00e3o respons\u00e1vel dos materiais que usamos no nosso dia-a-dia e dos res\u00edduos que geramos. <\/p>\n

    Para levar a cabo esta a\u00e7\u00e3o, \u00e9 muito importante a valoriza\u00e7\u00e3o dos res\u00edduos que geramos, como, por exemplo, papel e cart\u00e3o, embalagens, metais, madeira, tintas e outros materiais. Conseguir isso significa manter os recursos em uso por mais tempo e, assim, reduzir a necessidade de processar mat\u00e9rias-primas virgens e minimizar a quantidade de res\u00edduos que acabam num aterro.[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1784709242443{margin-top: -100px !important;}” el_id=”dos”][vc_column_text css=”.vc_custom_1789979934783{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

    Transpar\u00eancia contra o greenwashing<\/em><\/strong><\/span><\/h2>\n

    [\/vc_column_text][vc_column_text dp_animation=””]Num contexto de publicidade duvidosa e desinforma\u00e7\u00e3o, em que as empresas s\u00e3o chamadas a fundamentar as suas mensagens de sustentabilidade com provas verific\u00e1veis, no MailComms Group apostamos na m\u00e1xima transpar\u00eancia com a publica\u00e7\u00e3o desta Declara\u00e7\u00e3o de Verifica\u00e7\u00e3o de Res\u00edduos Zero<\/strong><\/a>. Este <\/strong>certificado pode ser consultado no nosso site e, assim, todos os nossos clientes, fornecedores e outras partes interessadas podem consult\u00e1-lo diretamente<\/strong>.<\/p>\n

    Assim, alinhamo-nos com a nova regulamenta\u00e7\u00e3o europeia de combate ao greenwashing<\/em><\/strong>, em particular com a Diretiva (UE) 2024\/825<\/strong>, que refor\u00e7a o princ\u00edpio da veracidade face a alega\u00e7\u00f5es ambientais enganosas e exige que as afirma\u00e7\u00f5es relacionadas com a sustentabilidade sejam claras, fi\u00e1veis e comprov\u00e1veis. Al\u00e9m disso, esta regulamenta\u00e7\u00e3o pretende que as organiza\u00e7\u00f5es fundamentem as suas comunica\u00e7\u00f5es ambientais com informa\u00e7\u00e3o objetiva, verific\u00e1vel e rastre\u00e1vel. <\/p>\n

    A sustentabilidade n\u00e3o consiste em fazer declara\u00e7\u00f5es gen\u00e9ricas ou vazias, mas sim em apresentar resultados mensur\u00e1veis que possam ser verificados<\/strong> por todas as pessoas, empresas, profissionais e entidades p\u00fablicas que assim o desejarem.<\/p>\n

    Os indicadores que publicamos baseiam-se nesta ideia principal. Com a ajuda de v\u00e1rias ferramentas, como as diferentes certifica\u00e7\u00f5es na \u00e1rea da gest\u00e3o ambiental, avalizadas por organismos internacionais e pelas suas entidades certificadoras nacionais, como a AENOR, entre outras, promovemos a economia circular e melhoramos os nossos indicadores ambientais. Al\u00e9m disso, comunicamos tudo isto de forma transparente, completa e fi\u00e1vel, com base em dados certificados e verific\u00e1veis.<\/strong>[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1789979144279{margin-top: -100px !important;}” el_id=”tres”][vc_column_text css=”.vc_custom_1789979281391{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

    A nossa contribui\u00e7\u00e3o para o ODS 12: Produ\u00e7\u00e3o e Consumo Respons\u00e1veis<\/strong><\/span><\/h2>\n

    [\/vc_column_text][vc_column_text dp_animation=””]O aumento da percentagem de res\u00edduos valorizados est\u00e1 diretamente relacionado com o Objetivo de Desenvolvimento Sustent\u00e1vel (ODS) 12:<\/strong> Produ\u00e7\u00e3o e Consumo Respons\u00e1veis<\/strong>. Este ODS visa generalizar uma gest\u00e3o de res\u00edduos baseada na preven\u00e7\u00e3o, na reciclagem e na reutiliza\u00e7\u00e3o. <\/p>\n

    Cada ponto percentual adicional de valoriza\u00e7\u00e3o representa uma maior capacidade de fechar ciclos de materiais<\/strong> e avan\u00e7ar para modelos de neg\u00f3cio mais sustent\u00e1veis e resilientes. Por isso, cada pequeno avan\u00e7o, seja no nosso caso ou no de qualquer empresa que avance na valoriza\u00e7\u00e3o, \u00e9 uma \u00f3tima not\u00edcia para o ambiente e, por conseguinte, para o planeta e para a sociedade.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row css=”.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}” type=”grid”][vc_column dp_animation=”” el_class=”El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal” font_color=”#81d742″][vc_single_image image=”45997″ img_size=”full” css_animation=”none”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1679050935288{margin-top: 0px !important;padding-top: 0px !important;}” type=”grid”][vc_column css=”.vc_custom_1547557427896{padding-top: 0px !important;}” dp_animation=””][vc_empty_space height=”80px” css=”.vc_custom_1742553516084{margin-top: -70px !important;}”][vc_column_text css=”.vc_custom_1789978971512{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 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