{"id":44448,"date":"2026-03-25T16:05:38","date_gmt":"2026-03-25T15:05:38","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/como-novo-real-real-decreto-88-2026-redefine-a-relacao-entre-as-electricas-e-os-seus-clientes\/"},"modified":"2026-03-25T18:19:03","modified_gmt":"2026-03-25T17:19:03","slug":"como-novo-real-real-decreto-88-2026-redefine-a-relacao-entre-as-electricas-e-os-seus-clientes","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/pt\/blog\/como-novo-real-real-decreto-88-2026-redefine-a-relacao-entre-as-electricas-e-os-seus-clientes\/","title":{"rendered":"Como o novo Real Decreto 88\/2026 redefine a rela\u00e7\u00e3o entre as empresas de eletricidade e os seus clientes"},"content":{"rendered":"

[vc_row type=”grid” css=”.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column dp_animation=”” el_class=”El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal” font_color=”#81d742″][vc_single_image source=”featured_image” img_size=”full” css=””][\/vc_column][\/vc_row][vc_row type=”grid” css=”.vc_custom_1679050935288{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column dp_animation=”” css=”.vc_custom_1547557427896{padding-top: 0px !important;}”][vc_empty_space height=”80px” css=”.vc_custom_1742553516084{margin-top: -70px !important;}”][vc_column_text css=”.vc_custom_1774450905699{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 !important;}” dp_animation=””]\u00cdndice <\/strong><\/span><\/p>\n

    \n
  1. Um novo quadro regulamentar com impacto imediato (e progressivo)<\/a><\/li>\n
  2. Da conformidade formal \u00e0 prova de conformidade<\/a><\/li>\n
  3. Impacto operacional: processos mais exigentes, prazos mais apertados<\/a><\/li>\n
  4. Digitaliza\u00e7\u00e3o orientada para a conformidade: uma nova prioridade estrat\u00e9gica<\/a><\/li>\n
  5. Para al\u00e9m da obriga\u00e7\u00e3o: uma oportunidade para liderar<\/a><\/li>\n
  6. Como \u00e9 que o MailComms Group pode ajudar<\/a><\/li>\n<\/ol>\n

    [\/vc_column_text][vc_empty_space height=”110px” css=”.vc_custom_1774257736964{margin-top: -100px !important;}”][vc_column_text css=”” dp_animation=””]A entrada em vigor do Real Decreto 88\/2026, de 11 de fevereiro,<\/strong> \u00e9 muito mais do que uma atualiza\u00e7\u00e3o regulamentar para o sector el\u00e9trico: introduz uma mudan\u00e7a estrutural na forma como os comercializadores devem gerir a rela\u00e7\u00e3o com os seus clientes. A partir de agora, n\u00e3o basta cumprir, \u00e9 essencial demonstrar o cumprimento<\/strong>. Este novo paradigma conduz as empresas a uma digitaliza\u00e7\u00e3o centrada na evid\u00eancia, na rastreabilidade e na seguran\u00e7a jur\u00eddica.[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1774257738460{margin-top: -100px !important;}” el_id=”uno”][vc_column_text css=”.vc_custom_1774450132130{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

    Um novo quadro regulamentar com impacto imediato (e progressivo)<\/strong><\/h2>\n

    [\/vc_column_text][vc_column_text css=”” dp_animation=””]O regulamento entrou em vigor em 12 de fevereiro de 2026<\/strong>, no mesmo dia da sua publica\u00e7\u00e3o no BOE. No entanto, a sua aplica\u00e7\u00e3o \u00e9 parcialmente progressiva. Alguns aspectos – especialmente os relacionados com os principais processos de fornecimento e contrata\u00e7\u00e3o – entram em vigor em 12 de junho de 2026<\/strong>, marcando um calend\u00e1rio de adapta\u00e7\u00e3o claro para o sector. <\/p>\n

    Esta abordagem escalonada n\u00e3o reduz o seu impacto: pelo contr\u00e1rio, proporciona uma janela limitada para os comerciantes reverem e refor\u00e7arem os seus processos antes de os novos requisitos se tornarem plenamente aplic\u00e1veis.[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1774257741981{margin-top: -100px !important;}” el_id=”dos”][vc_column_text css=”.vc_custom_1774450157098{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

    Da conformidade formal \u00e0 prova de conformidade<\/strong><\/h2>\n

    [\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1774257744413{margin-top: -100px !important;}”][vc_column_text css=”” dp_animation=””]A verdadeira mudan\u00e7a introduzida pelo RD 88\/2026 \u00e9 concetual. O regulador eleva a fasquia: j\u00e1 n\u00e3o basta que os processos sejam corretamente definidos ou executados, mas devem ser audit\u00e1veis, verific\u00e1veis e demonstr\u00e1veis<\/strong> a qualquer momento. <\/p>\n

    Isto afecta diretamente todos os pontos cr\u00edticos do ciclo de vida do cliente:<\/p>\n

      \n
    • Contrata\u00e7\u00e3o<\/strong>: obriga\u00e7\u00e3o de fornecer informa\u00e7\u00f5es claras e pr\u00e9vias atrav\u00e9s de documentos distintos do contrato.<\/li>\n
    • Contrata\u00e7\u00e3o telef\u00f3nica<\/strong>: necessidade de conservar grava\u00e7\u00f5es completas e provas de consentimento.<\/li>\n
    • Altera\u00e7\u00f5es contratuais e revis\u00f5es de pre\u00e7os<\/strong>: aviso pr\u00e9vio obrigat\u00f3rio, individualizado e m\u00ednimo.<\/li>\n
    • Reclama\u00e7\u00f5es e lit\u00edgios<\/strong>: exig\u00eancia de reconstituir a hist\u00f3ria completa da intera\u00e7\u00e3o.<\/li>\n<\/ul>\n

      Neste contexto, o risco j\u00e1 n\u00e3o reside apenas no incumprimento, mas tamb\u00e9m na impossibilidade de o provar em caso de inspe\u00e7\u00e3o ou queixa.<\/strong>[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1774450521113{margin-top: -100px !important;}” el_id=”tres”][vc_column_text css=”.vc_custom_1774450373394{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

      Impacto operacional: processos mais exigentes, prazos mais apertados<\/strong><\/h2>\n

      [\/vc_column_text][vc_column_text css=”” dp_animation=””]O novo regulamento introduz igualmente uma press\u00e3o sobre o calend\u00e1rio e as opera\u00e7\u00f5es. Por exemplo:<\/p>\n

        \n
      • O comerciante que entra no mercado deve iniciar a mudan\u00e7a no prazo de 24 horas num dia \u00fatil.<\/strong><\/li>\n
      • O cliente tem o direito de efetuar a troca num prazo m\u00e1ximo de 10 dias \u00fateis<\/strong>.<\/li>\n<\/ul>\n

        Estes requisitos exigem uma execu\u00e7\u00e3o sem problemas, mas tamb\u00e9m uma gest\u00e3o documental impec\u00e1vel<\/strong>, em que todos os passos sejam registados e estejam dispon\u00edveis.<\/p>\n

        A consequ\u00eancia \u00e9 clara: a digitaliza\u00e7\u00e3o n\u00e3o pode continuar a limitar-se \u00e0 otimiza\u00e7\u00e3o dos processos internos; deve garantir a integridade, a rastreabilidade e a disponibilidade das provas<\/strong>.[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1774450527601{margin-top: -100px !important;}” el_id=”cuatro”][vc_column_text css=”.vc_custom_1774450366836{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

        Digitaliza\u00e7\u00e3o orientada para a conformidade: uma nova prioridade estrat\u00e9gica<\/strong><\/h2>\n

        [\/vc_column_text][vc_column_text css=”” dp_animation=””]Este novo ambiente regulamentar conduz a uma evolu\u00e7\u00e3o natural no sector:<\/p>\n

        De uma digitaliza\u00e7\u00e3o orientada para os processos<\/strong>
        \n\u2192 centrada na efici\u00eancia operacional<\/p>\n

        Parauma digitaliza\u00e7\u00e3o orientada para a conformidade<\/strong>
        \n\u2192 centrada nas provas, na seguran\u00e7a jur\u00eddica e na confian\u00e7a<\/p>\n

        \u00c9 aqui que tecnologias como as assinaturas electr\u00f3nicas, a marca\u00e7\u00e3o de tempo, a certifica\u00e7\u00e3o de comunica\u00e7\u00f5es e a cust\u00f3dia de provas<\/strong> se tornam elementos-chave, n\u00e3o s\u00f3 para cumprir os regulamentos, mas tamb\u00e9m para reduzir os riscos e refor\u00e7ar as rela\u00e7\u00f5es com os clientes.[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1774450533113{margin-top: -100px !important;}” el_id=”cinco”][vc_column_text css=”.vc_custom_1774450419371{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

        Para al\u00e9m da obriga\u00e7\u00e3o: uma oportunidade para liderar<\/strong><\/h2>\n

        [\/vc_column_text][vc_column_text css=”” dp_animation=””]Embora o RD 88\/2026 coloque desafios significativos, tamb\u00e9m abre uma oportunidade clara: diferenciar-se atrav\u00e9s da transpar\u00eancia, da confian\u00e7a e da excel\u00eancia na gest\u00e3o de clientes<\/strong>.<\/p>\n

        Os profissionais de marketing que adoptarem uma abordagem proactiva n\u00e3o s\u00f3 minimizar\u00e3o os riscos regulamentares, como poder\u00e3o transformar a conformidade numa vantagem competitiva tang\u00edvel.[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1774450539617{margin-top: -100px !important;}” el_id=”seis”][vc_column_text css=”.vc_custom_1774450445514{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

        Como \u00e9 que o MailComms Group pode ajudar<\/strong><\/h2>\n

        [\/vc_column_text][vc_column_text css=”” dp_animation=””]No Grupo MailComms ajudamos as empresas do sector da energia a dar este salto, combinando comunica\u00e7\u00f5es digitais certificadas, solu\u00e7\u00f5es de gest\u00e3o das comunica\u00e7\u00f5es com os clientes (CCM) e servi\u00e7os de confian\u00e7a<\/strong> que garantem a rastreabilidade total de cada intera\u00e7\u00e3o.<\/p>\n

        Porque no novo quadro regulamentar, cada comunica\u00e7\u00e3o conta…
        \ne cada uma deve ser demonstr\u00e1vel.[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1774257758228{margin-top: -100px !important;}”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

        Da digitaliza\u00e7\u00e3o orientada para os processos \u00e0 digitaliza\u00e7\u00e3o orientada para a conformidade.<\/p>\n","protected":false},"author":26,"featured_media":44434,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[502],"class_list":["post-44448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solucoes-de-comunicacao-com-valor-juridico"],"acf":[],"yoast_head":"\nComo o novo Real Decreto 88\/2026 redefine a rela\u00e7\u00e3o entre as empresas de eletricidade e os seus clientes - Mailcomms Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailcommsgroup.com\/pt\/blog\/como-novo-real-real-decreto-88-2026-redefine-a-relacao-entre-as-electricas-e-os-seus-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como o novo Real Decreto 88\/2026 redefine a rela\u00e7\u00e3o entre as empresas de eletricidade e os seus clientes - 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