{"id":43173,"date":"2026-02-10T10:12:44","date_gmt":"2026-02-10T09:12:44","guid":{"rendered":"https:\/\/mailcommsgroup.com\/?p=43173"},"modified":"2026-02-10T10:15:14","modified_gmt":"2026-02-10T09:15:14","slug":"a-nossa-sessao-na-nossa-semana-de-seguros","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/pt\/blog\/a-nossa-sessao-na-nossa-semana-de-seguros\/","title":{"rendered":"Redefinir a rela\u00e7\u00e3o com os tomadores de seguros na era da IA: a nossa sess\u00e3o da Semana dos Seguros"},"content":{"rendered":"

[vc_row type=”grid”][vc_column dp_animation=””][vc_single_image image=”43187″ img_size=”full” alignment=”right” css=”” dp_animation=”” alt=”Marian Garc\u00eda Benito – Marketing Product Manager”][vc_empty_space height=”80px” css=”.vc_custom_1770121510040{margin-top: -70px !important;}”][vc_column_text css=”.vc_custom_1770651530705{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 !important;}” dp_animation=””]\u00cdndice <\/strong><\/span><\/p>\n

    \n
  1. Seguros da pr\u00f3xima gera\u00e7\u00e3o: efici\u00eancia, confian\u00e7a e experi\u00eancia centrada no cliente<\/a><\/li>\n
  2. Tecnologia para a conformidade<\/a><\/li>\n
  3. A transforma\u00e7\u00e3o tecnol\u00f3gica e os seus desafios<\/a><\/li>\n
  4. Visita-nos no nosso stand<\/a><\/li>\n
  5. Pormenores pr\u00e1ticos da apresenta\u00e7\u00e3o<\/a><\/li>\n<\/ol>\n

    [\/vc_column_text][vc_empty_space height=”110px” css=”.vc_custom_1770651532872{margin-top: -100px !important;}”][vc_column_text css=”” dp_animation=””]H\u00e1 alguns dias atr\u00e1s dissemos-te que estar\u00edamos presentes na Inese Insurance Week 2026 (sim, como todos os anos \ud83d\ude0a).<\/a><\/strong> (sim, como todos os anos \ud83d\ude0a). E tamb\u00e9m te demos alguns detalhes do que vamos discutir neste f\u00f3rum. Hoje queremos falar-te mais sobre a sess\u00e3o que estamos a organizar. <\/p>\n

    A apresenta\u00e7\u00e3o, que ter\u00e1 lugar no dia 18 de fevereiro (das 12:00 \u00e0s 13:30), centrar-se-\u00e1 nos benef\u00edcios que a tecnologia nos oferece para ganhar em efici\u00eancia, confian\u00e7a e experi\u00eancia do cliente. Tudo isto sem perder de vista a necessidade de cumprir uma regulamenta\u00e7\u00e3o intensa.[\/vc_column_text][vc_empty_space height=”110px” css=”.vc_custom_1770651534848{margin-top: -100px !important;}” el_id=”uno”][vc_column_text css=”.vc_custom_1770651033721{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47D7AC !important;}” dp_animation=””]<\/p>\n

    Seguros da pr\u00f3xima gera\u00e7\u00e3o: efici\u00eancia, confian\u00e7a e experi\u00eancia centrada no cliente<\/strong><\/span><\/h2>\n

    [\/vc_column_text][vc_column_text css=”” dp_animation=””]Nesta sess\u00e3o vamos explorar a forma como a tecnologia nos acompanha nos processos de comunica\u00e7\u00e3o com os segurados, a personaliza\u00e7\u00e3o da sua experi\u00eancia e a adapta\u00e7\u00e3o dos diferentes pontos de contacto aos seus diferentes n\u00edveis de digitaliza\u00e7\u00e3o. Se a isto juntarmos a necessidade de cumprir crit\u00e9rios de Acessibilidade, encontraremos os factores mais relevantes na hora de construir rela\u00e7\u00f5es duradouras, seguras e fi\u00e1veis com os segurados, sempre, al\u00e9m disso, num contexto regulat\u00f3rio muito exigente.[\/vc_column_text][vc_empty_space height=”115px” css=”.vc_custom_1770651540592{margin-top: -100px !important;}” el_id=”dos”][vc_column_text css=”.vc_custom_1770651066594{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47D7AC !important;}” dp_animation=””]<\/p>\n

    Tecnologia para a conformidade<\/strong><\/span><\/h2>\n

    [\/vc_column_text][vc_column_text css=”” dp_animation=””]Assim, durante a primeira parte da apresenta\u00e7\u00e3o, contaremos com a presen\u00e7a de Francisco Javier Baena, Diretor da Divis\u00e3o de Supervis\u00e3o Tecnol\u00f3gica e Inova\u00e7\u00e3o Digital da Dire\u00e7\u00e3o-Geral de Seguros (DGSFP), e de Alonso Hurtado, Partner of IT & Compliance da ECIJA. Discutiremos o quadro regulamentar (DORA) e o papel do prestador de servi\u00e7os de confian\u00e7a no seu cumprimento. Tamb\u00e9m ser\u00e1 abordada a nova Lei do Cliente, a Carteira EUDI e a legisla\u00e7\u00e3o que afecta a IA.[\/vc_column_text][vc_empty_space height=”115px” css=”.vc_custom_1770651546728{margin-top: -100px !important;}” el_id=”tres”][vc_column_text css=”.vc_custom_1770651095097{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47D7AC !important;}” dp_animation=””]<\/p>\n

    A transforma\u00e7\u00e3o tecnol\u00f3gica e os seus desafios<\/strong><\/span><\/h2>\n

    [\/vc_column_text][vc_column_text css=”” dp_animation=””]Na segunda parte da sess\u00e3o, vamos concentrar-nos nos modelos de transforma\u00e7\u00e3o do ecossistema tecnol\u00f3gico das seguradoras. Estar\u00e3o presentes Ra\u00fal Prieto, IT Diretor & Head of Development & Tech Transformation da MAPFRE, Jorge Nicolau, Senior Advisor da Mediterr\u00e1neo Vida Partners e Carlos Fern\u00e1ndez, General Manager of Transformation, Innovation and Data Governance da Santaluc\u00eda. Neste caso, o debate centrar-se-\u00e1 nos ecossistemas tecnol\u00f3gicos do sector, em constante transforma\u00e7\u00e3o, e em como abordar este desafio estrat\u00e9gico tanto a n\u00edvel tecnol\u00f3gico como humano. Tamb\u00e9m falaremos sobre a import\u00e2ncia da escolha correta dos parceiros como pe\u00e7a-chave deste complexo puzzle.[\/vc_column_text][vc_empty_space height=”115px” css=”.vc_custom_1770651550744{margin-top: -100px !important;}” el_id=”cuatro”][vc_column_text css=”.vc_custom_1770651130945{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47D7AC !important;}” dp_animation=””]<\/p>\n

    Visita-nos no nosso stand<\/strong><\/span><\/h2>\n

    [\/vc_column_text][vc_column_text css=”” dp_animation=””]Finalmente, gostar\u00edamos de convidar os participantes para o nosso stand N\u00ba 40, onde poderemos enriquecer a nossa apresenta\u00e7\u00e3o com demonstra\u00e7\u00f5es sobre:<\/p>\n

      \n
    • Centro de comunica\u00e7\u00f5es:<\/strong> Plataforma modular, integr\u00e1vel e “Compliance by design” que orquestra os nossos servi\u00e7os, garantindo a consist\u00eancia operacional e o controlo de ponta a ponta.<\/li>\n
    • Integra\u00e7\u00e3o assistida por IA: <\/strong>Um processo eficiente, compat\u00edvel e atrativo, no qual incorporamos a IA com o nosso parceiro IDVIA, para evitar desist\u00eancias em caso de fric\u00e7\u00e3o.<\/li>\n<\/ul>\n

      No nosso espa\u00e7o, claro, podemos tamb\u00e9m falar das nossas outras solu\u00e7\u00f5es para a transi\u00e7\u00e3o digital e a comunica\u00e7\u00e3o omnicanal personalizada.<\/p>\n

      \"Stand<\/p>\n

      Gostarias de te juntar a n\u00f3s? O convite \u00e9 gratuito se fores um profissional do sector dos seguros. Para o receberes, s\u00f3 tens de preencher o formul\u00e1rio abaixo. <\/p>\n

      Estamos \u00e0 tua espera![\/vc_column_text][vc_empty_space height=”115px” css=”.vc_custom_1770651556296{margin-top: -100px !important;}” el_id=”cinco”][\/vc_column][\/vc_row][vc_row type=”grid”][vc_column dp_animation=””][vc_column_text css=”.vc_custom_1770651225377{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #F4F4F4 !important;}” dp_animation=””]Detalhes pr\u00e1ticos da apresenta\u00e7\u00e3o:<\/strong><\/p>\n

        \n
      • T\u00edtulo:<\/strong> Redefinir a rela\u00e7\u00e3o com os tomadores de seguros na era da IA<\/li>\n
      • Dia:<\/strong> Quarta-feira, 18 de fevereiro<\/li>\n
      • Hor\u00e1rio:<\/strong> das 12h00 \u00e0s 13h30.<\/li>\n
      • Local:<\/strong> Sala 113<\/li>\n<\/ul>\n

        [\/vc_column_text][vc_empty_space height=”110px” css=”.vc_custom_1770651561792{margin-top: -100px !important;}”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

        [vc_row type=”grid”][vc_column dp_animation=””][vc_single_image image=”43187″ img_size=”full” alignment=”right” css=”” dp_animation=”” alt=”Marian Garc\u00eda Benito – Marketing Product Manager”][vc_empty_space height=”80px” css=”.vc_custom_1770121510040{margin-top: -70px !important;}”][vc_column_text css=”.vc_custom_1770651530705{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 !important;}” dp_animation=””]\u00cdndice Seguros da pr\u00f3xima gera\u00e7\u00e3o: efici\u00eancia, confian\u00e7a e experi\u00eancia centrada no cliente Tecnologia para a conformidade A transforma\u00e7\u00e3o tecnol\u00f3gica e os seus desafios Visita-nos no […]<\/p>\n","protected":false},"author":1,"featured_media":43187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[499],"class_list":["post-43173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-da-empresa"],"acf":[],"yoast_head":"\nA nossa sess\u00e3o da Semana dos Seguros<\/title>\n<meta name=\"description\" content=\"A apresenta\u00e7\u00e3o, que ter\u00e1 lugar no dia 18 de fevereiro (das 12:00 \u00e0s 13:30), centrar-se-\u00e1 nos benef\u00edcios que a tecnologia nos oferece em termos de efici\u00eancia, confian\u00e7a e experi\u00eancia do cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailcommsgroup.com\/pt\/blog\/a-nossa-sessao-na-nossa-semana-de-seguros\/\" \/>\n<meta property=\"og:locale\" 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