{"id":42396,"date":"2026-01-14T10:48:08","date_gmt":"2026-01-14T09:48:08","guid":{"rendered":"https:\/\/mailcommsgroup.com\/?p=42396"},"modified":"2026-01-14T10:50:28","modified_gmt":"2026-01-14T09:50:28","slug":"marketing-direto-melhorar-a-retencao-de-clientes-grandes-empresas","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/pt\/blog\/marketing-direto-melhorar-a-retencao-de-clientes-grandes-empresas\/","title":{"rendered":"Como o marketing direto ajuda a melhorar a reten\u00e7\u00e3o de clientes nas grandes empresas"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; el_class=&#8221;El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;42407&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1679050935288{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; css=&#8221;.vc_custom_1742553516084{margin-top: -70px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1768299895727{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 !important;}&#8221; dp_animation=&#8221;&#8221;]<span style=\"font-size: 20px;\"><strong>\u00cdndice  <\/strong><\/span><\/p>\n<ol>\n<li><a href=\"#uno\">Porque \u00e9 que a reten\u00e7\u00e3o de clientes \u00e9 t\u00e3o importante para as grandes empresas?<\/a><\/li>\n<li><a href=\"#dos\">Estrat\u00e9gias de marketing direto para fidelizar clientes<\/a><\/li>\n<li><a href=\"#tres\">Como implementar o marketing direto para melhorar a reten\u00e7\u00e3o de clientes na tua empresa<\/a><\/li>\n<li><a href=\"#cuatro\">Perguntas frequentes sobre como o marketing direto ajuda a melhorar a reten\u00e7\u00e3o de clientes<\/a><\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;110px&#8221; css=&#8221;.vc_custom_1768299898901{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]O atual n\u00edvel de concorr\u00eancia evidencia a prioridade das empresas em atrair o maior n\u00famero poss\u00edvel de clientes para a sua empresa. Mas isso n\u00e3o \u00e9 suficiente. \u00c9 mais importante fidelizar, fazer com que fiquem.    <strong><a href=\"https:\/\/mailcommsgroup.com\/pt\/marketing-comunicacoes\/marketing-direto-e-promocional\/\">O marketing direto<\/a> provou a sua efic\u00e1cia na fideliza\u00e7\u00e3o dos clientes. Por conseguinte, \u00e9 um elemento essencial das estrat\u00e9gias das grandes empresas. <\/strong><\/p>\n<p>Os pontos-chave desta abordagem podem ser resumidos da seguinte forma:<\/p>\n<ul>\n<li>A import\u00e2ncia da fideliza\u00e7\u00e3o do cliente e como o marketing direto o ajuda.<\/li>\n<li>Chaves para a conce\u00e7\u00e3o de campanhas de promo\u00e7\u00e3o direta eficazes para reter clientes.<\/li>\n<li>O que uma empresa precisa para desenvolver campanhas de marketing direto.<\/li>\n<\/ul>\n<p>Aqui podes saber mais sobre o conceito de <strong><a href=\"https:\/\/mailcommsgroup.com\/pt\/blog\/o-que-e-o-marketing-direto\/\">marketing direto e as suas carater\u00edsticas.<\/a><\/strong><\/p>\n<div class=\"section\">\r\n\t\t<div  class=\"row morado bg-morado-claro pd-t-20 pd-b-20 banner-goto bd-r-20\" style=\"background-image:url(https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/11\/Banners_Blog_Burofax_01.jpg);\">\r\n\t\t\r\n\t\t<div class=\"flex vcenter height\">\t\t<div class=\"col3-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<h4><strong><span style=\"font-size: 24px; color: #fff; text-shadow: 0px 1px 8px black;\">Atrai e envolve os teus clientes com mensagens relevantes e personalizadas.<\/span><\/strong><\/h4>\n\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col2-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 align-c negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<a  href=\"https:\/\/mailcommsgroup.com\/comunicaciones-de-marketing\/marketing-directo-y-promocional\/\"  class=\"btn negro bg-blanco max-width-marketing-banner\">MAIS INFORMA\u00c7\u00d5ES MARKETING DIRECTO<\/a>\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\r\n\t<\/div>\r\n\t\r\n<\/div>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1768299901141{margin-top: -100px !important;}&#8221; el_id=&#8221;uno&#8221;][vc_column_text css=&#8221;.vc_custom_1768299405326{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>Porque \u00e9 que a reten\u00e7\u00e3o de clientes \u00e9 t\u00e3o importante para as grandes empresas?<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]Ainda h\u00e1 muitas marcas que se baseiam na <strong>aquisi\u00e7\u00e3o de clientes<\/strong> para as suas estrat\u00e9gias de marketing <strong>.<\/strong> \u00c9 verdade que \u00e9 necess\u00e1rio dar a conhecer a tua marca a um p\u00fablico t\u00e3o vasto quanto poss\u00edvel. Mas ser\u00e1 que esse conhecimento generalizado se traduz em vendas? \u00c9 aqui que a realidade se imp\u00f5e, como o confirmam as <strong>taxas de abandono destas campanhas generalizadas.<\/strong>  <\/p>\n<p>No outro extremo, os dados provenientes de ac\u00e7\u00f5es de marketing direto e promocional. Uma abordagem baseada na personaliza\u00e7\u00e3o das campanhas e que gera uma maior fideliza\u00e7\u00e3o dos clientes. Porqu\u00ea? Porque <strong>se sentem mais ouvidos, mais bem servidos e se identificam mais com a marca.<\/strong> Tudo isto leva a taxas de resposta mais elevadas.   <\/p>\n<p>Essa op\u00e7\u00e3o de promo\u00e7\u00f5es diretas tamb\u00e9m tem outra vantagem quando s\u00e3o pensadas a partir da comunica\u00e7\u00e3o omnichannel. Elas tamb\u00e9m t\u00eam uma capacidade muito alta de amplificar e atingir muitas pessoas, justamente porque combinam canais f\u00edsicos e digitais. Um facto muito relevante para as grandes empresas que precisam de uma maior percentagem de clientes para equilibrar as suas contas.  <\/p>\n<p>Este resumo cont\u00e9m os principais benef\u00edcios da <strong><a href=\"https:\/\/mailcommsgroup.com\/pt\/blog\/beneficios-canais-de-comercializacao-fisica-digital-digital-direta\/\">benef\u00edcios da combina\u00e7\u00e3o de canais digitais e f\u00edsicos no marketing direto.<\/a><\/strong><\/p>\n<div class=\"section\">\r\n\t\t<div  class=\"row morado bg-morado-claro pd-t-20 pd-b-20 banner-goto bd-r-20\" style=\"background-image:url(https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/11\/Banners_Blog_Burofax_02.jpg);\">\r\n\t\t\r\n\t\t<div class=\"flex vcenter height\">\t\t<div class=\"col3-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<h4><span style=\"font-size: 20px; color: #fff; text-shadow: 0px 1px 8px black;\"><strong>Aproveita as campanhas de marketing direto para aumentar o seu alcance e a fidelidade dos clientes.<\/strong>  Contacta-nos e descobre como podemos ajudar-te.<\/span><\/h4>\n\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col2-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 align-c negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"btn negro bg-blanco open-contact\">Contactar um especialista agora<\/div>\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\r\n\t<\/div>\r\n\t\r\n<\/div>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1768299904613{margin-top: -100px !important;}&#8221; el_id=&#8221;dos&#8221;][vc_column_text css=&#8221;.vc_custom_1768299498654{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>Estrat\u00e9gias de marketing direto para fidelizar clientes<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]Uma vez demonstrada a import\u00e2ncia da fideliza\u00e7\u00e3o dos consumidores para as grandes empresas, chegou o momento de escolher o mecanismo mais eficaz para o conseguir: as campanhas de promo\u00e7\u00e3o direta. Qualquer estrat\u00e9gia vale a pena? No marketing direto, <strong>as que s\u00e3o planeadas com estas chaves funcionam.<\/strong>  <\/p>\n<ul>\n<li><strong>Recolha e an\u00e1lise dos dados dos clientes.<\/strong>  Dedica algum tempo a identificar os teus seguidores, com o m\u00e1ximo de detalhes que conseguires reunir. Este primeiro passo essencial pode ser resumido com esta ideia: mais do que quantidade de informa\u00e7\u00e3o, o que precisas \u00e9 de qualidade. <\/li>\n<li><strong>Sele\u00e7\u00e3o de canais e mensagens.<\/strong>  Uma vez definido o cliente, tens de utilizar o meio de comunica\u00e7\u00e3o mais adequado para cada um, que n\u00e3o \u00e9 outro sen\u00e3o o seu preferido. E tamb\u00e9m tens de ajustar o conte\u00fado ao canal, porque eles t\u00eam as suas pr\u00f3prias peculiaridades. <\/li>\n<li><strong>Sincroniza o lan\u00e7amento.<\/strong>  H\u00e1 canais imediatos e outros que demoram mais tempo a chegar. \u00c9 importante que tenhas este fator em conta para que toda a campanha seja entregue no mesmo espa\u00e7o de tempo. <\/li>\n<li><strong>Acompanhamento dos resultados.<\/strong>  \u00c9 essencial monitorizar a forma como a promo\u00e7\u00e3o est\u00e1 a funcionar. O ideal \u00e9 faz\u00ea-lo em tempo real, porque isso permite-te introduzir modifica\u00e7\u00f5es para melhorar as falhas e otimizar os resultados. <\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-42408 size-full\" title=\"estrat\u00e9gias-marketing-direto-reten\u00e7\u00e3o-de-clientes\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/01\/estrategias-marketing-directo-retencion-clientes-e1768300439395.webp\" alt=\"Estrat\u00e9gias de marketing direto para fidelizar clientes\" width=\"562\" height=\"349\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/01\/estrategias-marketing-directo-retencion-clientes-e1768300439395.webp 562w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/01\/estrategias-marketing-directo-retencion-clientes-e1768300439395-300x186.webp 300w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" \/>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1768299908605{margin-top: -100px !important;}&#8221; el_id=&#8221;tres&#8221;][vc_column_text css=&#8221;.vc_custom_1768299576902{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>Como implementar o marketing direto para melhorar a reten\u00e7\u00e3o de clientes na tua empresa<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]A tecnologia \u00e9 a melhor aliada de uma empresa que opta por campanhas de marketing direto com o objetivo de fidelizar clientes. Existem in\u00fameras ferramentas que facilitam a conce\u00e7\u00e3o e a gest\u00e3o destas ac\u00e7\u00f5es promocionais. Estas s\u00e3o as essenciais:  <\/p>\n<ul>\n<li>Trabalha com uma plataforma de comunica\u00e7\u00e3o omnicanal, para que possas combinar canais digitais e f\u00edsicos. Desta forma, a tua empresa pode chegar a cada cliente atrav\u00e9s do seu meio preferido ou utilizar canais alternativos para garantir que s\u00e3o alcan\u00e7ados. <\/li>\n<li>Uma solu\u00e7\u00e3o <strong><a href=\"https:\/\/mailcommsgroup.com\/pt\/servicos\/gestao-das-comunicacoes-com-os-clientes\/\">CCM (Customer Communications Management)<\/a><\/strong> para gerir a comunica\u00e7\u00e3o com os seus clientes de forma \u00e1gil.<\/li>\n<li>Um instrumento que te permite ter <strong><a href=\"https:\/\/mailcommsgroup.com\/pt\/servicos\/qualidade-dos-dados\/\">dados de qualidade.<\/a><\/strong> N\u00e3o basta ter uma base de dados muito grande; o que \u00e9 necess\u00e1rio \u00e9 que esta informa\u00e7\u00e3o seja exacta, actualizada imediatamente e organizada com regras que sejam \u00fateis em qualquer altura. \u00c9 tamb\u00e9m necess\u00e1rio evitar a duplica\u00e7\u00e3o de registos. <\/li>\n<li>Uma an\u00e1lise de dados <strong><a href=\"https:\/\/mailcommsgroup.com\/pt\/servicos\/resposta-dados-analiticos\/\">ferramenta de an\u00e1lise de dados,<\/a><\/strong> essencial para conhecer os teus clientes e a sua rea\u00e7\u00e3o em tempo real.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-42411 aligncenter\" title=\"implementar-marketing-direto-melhorar-reten\u00e7\u00e3o-de-clientes\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/01\/implantar-marketing-directo-mejorar-retencion-clientes.webp\" alt=\"Melhora a reten\u00e7\u00e3o de clientes com marketing direto\" width=\"456\" height=\"855\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/01\/implantar-marketing-directo-mejorar-retencion-clientes.webp 456w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/01\/implantar-marketing-directo-mejorar-retencion-clientes-160x300.webp 160w\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" \/><\/p>\n<p>No MailComms Group, somos um <strong>fornecedor<\/strong> l\u00edder <strong>de <a href=\"https:\/\/mailcommsgroup.com\/pt\/marketing-comunicacoes\/marketing-direto-e-promocional\/\">servi\u00e7os de marketing direto e promocional.<\/a><\/strong> Descobre o que a nossa <strong><a href=\"https:\/\/mailcommsgroup.com\/pt\/servicos\/agencia-tecnologica\/\">Tech-Agency,<\/a><\/strong> para conceber, gerir e otimizar as suas campanhas e comunica\u00e7\u00f5es com os clientes.[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1768299913573{margin-top: -100px !important;}&#8221; el_id=&#8221;cuatro&#8221;][vc_column_text css=&#8221;.vc_custom_1768299707670{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>Perguntas frequentes sobre como o marketing direto ajuda a melhorar a reten\u00e7\u00e3o de clientes<br \/>\n<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_toggle title=&#8221;Porque \u00e9 que a reten\u00e7\u00e3o de clientes \u00e9 importante para uma empresa?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]<\/p>\n<p style=\"font-size: 16px;\">As grandes empresas precisam de se dar a conhecer a um p\u00fablico global. Mas <strong>tens de traduzir essa atra\u00e7\u00e3o em n\u00fameros de vendas e mant\u00ea-los.<\/strong> \u00c9 isso que se consegue atrav\u00e9s da fideliza\u00e7\u00e3o dos clientes. Al\u00e9m disso, \u00e9 importante saber o custo de aquisi\u00e7\u00e3o de um novo cliente, pois conhecendo estes dados \u00e9 mais f\u00e1cil medir a import\u00e2ncia das ac\u00e7\u00f5es de reten\u00e7\u00e3o.  <\/p>\n<p>[\/vc_toggle][vc_toggle title=&#8221;Como \u00e9 que o marketing direto ajuda a melhorar a fideliza\u00e7\u00e3o dos clientes?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]<\/p>\n<p style=\"font-size: 16px;\">Acima de tudo, permite o desenvolvimento de campanhas personalizadas que atingem o cliente de forma mais eficaz. Mais importante ainda, motiva-os a agir. Sente-se <strong>mais identificado com a marca e \u00e9 mais fiel nas suas compras.<\/strong> Al\u00e9m disso, em muitos casos, este cliente fiel torna-se um agente promocional volunt\u00e1rio.  <\/p>\n<p>[\/vc_toggle][vc_toggle title=&#8221;Que estrat\u00e9gias de marketing direto s\u00e3o mais eficazes para reter clientes?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]<\/p>\n<p style=\"font-size: 16px;\">A chave para melhorar os n\u00edveis de fidelidade \u00e0 marca \u00e9 garantir que os clientes se identificam com ela.<strong>\u00c9 necess\u00e1rio estabelecer<\/strong> uma<strong>rela\u00e7\u00e3o de confian\u00e7a, os utilizadores devem sentir-se importantes e a experi\u00eancia do cliente deve ser satisfat\u00f3ria ao longo de todo o processo.<\/strong> Tudo isto pode ser resumido num conceito: personaliza\u00e7\u00e3o. <\/p>\n<p>[\/vc_toggle][vc_toggle title=&#8221;O que \u00e9 que a minha empresa precisa para implementar campanhas de marketing direto centradas na reten\u00e7\u00e3o de clientes?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]<\/p>\n<p style=\"font-size: 16px;\">\u00c9 essencial dispor de um servi\u00e7o de comunica\u00e7\u00e3o omnicanal, para poder combinar os canais digitais e f\u00edsicos. Tamb\u00e9m \u00e9 essencial <strong>ter uma plataforma tecnol\u00f3gica que permita a integra\u00e7\u00e3o e a melhoria da experi\u00eancia do cliente.<\/strong> <\/p>\n<p>[\/vc_toggle][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; el_class=&#8221;El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;42407&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_raw_html 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