{"id":36840,"date":"2025-08-08T10:52:25","date_gmt":"2025-08-08T08:52:25","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/integrar-campanhas-fisicas-digitais-estrategia-omnicanal\/"},"modified":"2025-09-15T12:20:44","modified_gmt":"2025-09-15T10:20:44","slug":"integrar-campanhas-fisicas-digitais-estrategia-omnicanal","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/pt\/blog\/integrar-campanhas-fisicas-digitais-estrategia-omnicanal\/","title":{"rendered":"Como integrar as tuas campanhas f\u00edsicas e digitais para uma estrat\u00e9gia omnicanal eficaz"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; el_class=&#8221;El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;36825&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1679050935288{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; css=&#8221;.vc_custom_1742553516084{margin-top: -70px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1754637939517{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 !important;}&#8221; dp_animation=&#8221;&#8221;]<span style=\"font-size: 20px;\"><strong>\u00cdndice  <\/strong><\/span><\/p>\n<ol>\n<li><a href=\"#uno\">O que \u00e9 uma estrat\u00e9gia omnicanal e por que raz\u00e3o \u00e9 fundamental para o marketing direto e promocional?<\/a><\/li>\n<li><a href=\"#dos\">Vantagens da combina\u00e7\u00e3o de campanhas f\u00edsicas e digitais no marketing direto<\/a><\/li>\n<li><a href=\"#tres\">Como conceber um plano de campanha f\u00edsico e digital integrado<\/a><\/li>\n<li><a href=\"#cuatro\">Perguntas frequentes sobre a integra\u00e7\u00e3o de campanhas f\u00edsicas e digitais para uma estrat\u00e9gia omnicanal<\/a><\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;110px&#8221; css=&#8221;.vc_custom_1752838470847{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]Um dos objectivos das empresas, qualquer que seja a sua atividade, \u00e9 <strong>atrair e fidelizar clientes<\/strong>. Ferramentas como o <strong><a href=\"https:\/\/mailcommsgroup.com\/pt\/marketing-comunicacoes\/marketing-direto-e-promocional\/\" rel=\"noopener\">marketing promocional<\/a> ou<\/strong> o <strong>marketing direto<\/strong> est\u00e3o a provar a sua efic\u00e1cia, entre outras raz\u00f5es, porque permitem<strong> combinar campanhas f\u00edsicas e digitais dentro da mesma estrat\u00e9gia.<\/strong> Analisamos mais de perto este fen\u00f3meno e os seus benef\u00edcios espec\u00edficos. <\/p>\n<p>Estes s\u00e3o os pontos que desenvolvemos:<\/p>\n<ul>\n<li>O conceito de estrat\u00e9gia omnicanal e o seu papel no marketing direto.<\/li>\n<li>Vantagens da combina\u00e7\u00e3o de campanhas f\u00edsicas e digitais.<\/li>\n<li>Chaves para a conce\u00e7\u00e3o de um plano global que combine campanhas f\u00edsicas e digitais.<\/li>\n<\/ul>\n<p>Recomendamos-te: <a href=\"https:\/\/mailcommsgroup.com\/pt\/blog\/o-que-e-o-marketing-direto\/\" rel=\"noopener\">O que \u00e9 o marketing direto<\/a> e a sua import\u00e2ncia para as empresas.<\/p>\n<div class=\"section\">\r\n\t\t<div  class=\"row morado bg-morado-claro pd-t-20 pd-b-20 banner-goto bd-r-20\" style=\"background-image:url(https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/11\/Banners_Blog_Burofax_01.jpg);\">\r\n\t\t\r\n\t\t<div class=\"flex vcenter height\">\t\t<div class=\"col3-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<h4><strong><span style=\"font-size: 24px; color: #fff; text-shadow: 0px 1px 8px black;\">Atrai e envolve os teus clientes com mensagens relevantes e personalizadas.<\/span><\/strong><\/h4>\n\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col2-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 align-c negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<a  href=\"https:\/\/mailcommsgroup.com\/comunicaciones-de-marketing\/marketing-directo-y-promocional\/\"  class=\"btn negro bg-blanco max-width-marketing-banner\">MAIS INFORMA\u00c7\u00d5ES MARKETING DIRECTO<\/a>\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\r\n\t<\/div>\r\n\t\r\n<\/div>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1753688401707{margin-top: -100px !important;}&#8221; el_id=&#8221;uno&#8221;][vc_column_text css=&#8221;.vc_custom_1754638497574{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><strong>O que \u00e9 uma estrat\u00e9gia omnicanal e por que raz\u00e3o \u00e9 fundamental para o marketing direto e promocional?<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]As empresas precisam de <strong>captar o interesse do p\u00fablico<\/strong>, pelo que estabelecem planos promocionais. Mas <strong>ser\u00e1 eficaz tentar apelar a todos de uma forma gen\u00e9rica<\/strong> ou ser\u00e1 mais eficaz concentrar-se no teu p\u00fablico-alvo? Por vezes, \u00e9 mesmo necess\u00e1rio dar um passo em frente e centrar cada plano num alvo espec\u00edfico e preciso.  <\/p>\n<p>Os dados mostram que <strong>o marketing direto<\/strong> \u00e9 mais eficaz no envolvimento e no refor\u00e7o da rela\u00e7\u00e3o empresa\/cliente. <strong>As taxas de resposta melhoram at\u00e9 35%,<\/strong> nada mais nada menos. E faz sentido, uma vez que estas estrat\u00e9gias lan\u00e7am uma mensagem muito espec\u00edfica com uma a\u00e7\u00e3o concreta que chega aos consumidores de uma forma mais direta.<br \/>\nSe acrescentarmos a vers\u00e3o omnicanal, este impacto \u00e9 ainda mais refor\u00e7ado. A empresa d\u00e1 sempre prioridade a que a mensagem chegue a cada cliente atrav\u00e9s do seu canal preferido. Mas o que acontece se n\u00e3o conseguires chegar a eles por e-mail, por exemplo? Bem, podes utilizar o SMS ou outro canal. Por outras palavras, o utilizador tem a garantia de a receber.      <\/p>\n<p>Aqui tens uma <a href=\"https:\/\/mailcommsgroup.com\/pt\/blog\/marketing-online-offline\/\">compara\u00e7\u00e3o interessante entre o marketing online e offline<\/a>.<\/p>\n<div class=\"section\">\r\n\t\t<div  class=\"row morado bg-morado-claro pd-t-20 pd-b-20 banner-goto bd-r-20\" style=\"background-image:url(https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/11\/Banners_Blog_Burofax_02.jpg);\">\r\n\t\t\r\n\t\t<div class=\"flex vcenter height\">\t\t<div class=\"col3-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<h4><span style=\"font-size: 20px; color: #fff; text-shadow: 0px 1px 8px black;\"><strong>Aproveita as campanhas de marketing direto para aumentar o seu alcance e a fidelidade dos clientes.<\/strong>  Contacta-nos e descobre como podemos ajudar-te.<\/span><\/h4>\n\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col2-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 align-c negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"btn negro bg-blanco open-contact\">Contactar um especialista agora<\/div>\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\r\n\t<\/div>\r\n\t\r\n<\/div>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1754638500964{margin-top: -100px !important;}&#8221; el_id=&#8221;dos&#8221;][vc_column_text css=&#8221;.vc_custom_1754638245411{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><strong>Vantagens da combina\u00e7\u00e3o de campanhas f\u00edsicas e digitais no marketing direto<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]Tendo demonstrado a efic\u00e1cia da utiliza\u00e7\u00e3o de estrat\u00e9gias de marketing direto e promocional, concentramo-nos no benef\u00edcio adicional da incorpora\u00e7\u00e3o de uma estrat\u00e9gia integrada que combina canais f\u00edsicos e digitais. E h\u00e1 <strong>tr\u00eas impactos ben\u00e9ficos<\/strong> que s\u00e3o muito interessantes. <\/p>\n<ul>\n<li><strong>Maior alcance e personaliza\u00e7\u00e3o<\/strong><br \/>\nEstas estrat\u00e9gias utilizam m\u00e9tricas que <strong>avaliam a resposta e o desempenho<\/strong> das mensagens. Isto permite-te implementar altera\u00e7\u00f5es, se necess\u00e1rio, e estabelecer uma liga\u00e7\u00e3o direta com cada cliente de uma forma muito mais eficaz. <\/li>\n<li><strong>Melhoria da taxa de resposta e convers\u00e3o<\/strong><br \/>\nOferecer a cada utilizador uma mensagem personalizada e utilizar o seu canal preferido aumenta a sua confian\u00e7a e melhora a lealdade. O utilizador sente-se mais empenhado e, consequentemente, <strong>mais motivado a responder<\/strong>. <\/li>\n<li><strong>Refor\u00e7ar a experi\u00eancia do cliente<\/strong><br \/>\nA utiliza\u00e7\u00e3o de plataformas tecnol\u00f3gicas que integram estrat\u00e9gias online e f\u00edsicas permite <strong>uma maior coes\u00e3o e coer\u00eancia no conte\u00fado da mensagem<\/strong>. Ao mesmo tempo, a mensagem \u00e9 adaptada ao canal e o cliente usufrui de uma intera\u00e7\u00e3o mais eficiente. <\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-36829 aligncenter\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/08\/ventajas-campanas-fisicas-digitales.jpg\" alt=\"Vantagens da integra\u00e7\u00e3o de campanhas f\u00edsicas e digitais\" width=\"576\" height=\"568\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/08\/ventajas-campanas-fisicas-digitales.jpg 576w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/08\/ventajas-campanas-fisicas-digitales-300x296.jpg 300w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/p>\n<p>Estas s\u00e3o as qualidades do nosso <a href=\"https:\/\/mailcommsgroup.com\/pt\/servicos\/gestao-das-comunicacoes-com-os-clientes\/\">CCM (Customer Communications Management)<\/a>, uma solu\u00e7\u00e3o para gerir as comunica\u00e7\u00f5es multicanal da tua empresa.[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1754638506294{margin-top: -100px !important;}&#8221; el_id=&#8221;tres&#8221;][vc_column_text css=&#8221;.vc_custom_1754638517677{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><strong>Como conceber um plano de campanha f\u00edsico e digital integrado<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]A chave para uma estrat\u00e9gia de marketing direto bem sucedida \u00e9 a personaliza\u00e7\u00e3o. Cada empresa, em cada momento espec\u00edfico, tem um objetivo e procura gerar um impacto. Por isso, para ser eficaz, h\u00e1 muitas vari\u00e1veis a analisar. No entanto, para al\u00e9m destas particularidades, existem tr\u00eas elementos que s\u00e3o decisivos para que um plano integrado de mensagens f\u00edsicas e digitais funcione.   <\/p>\n<ul>\n<li><strong>An\u00e1lise e segmenta\u00e7\u00e3o do p\u00fablico<\/strong><br \/>\n\u00c9 necess\u00e1rio gerir dados exactos para <strong>determinar o p\u00fablico-alvo de cada campanha<\/strong>. Posteriormente, o p\u00fablico deve ser analisado e segmentado de forma a direcionar as mensagens para o grupo certo em cada caso. <\/li>\n<li><strong>Sele\u00e7\u00e3o de canais f\u00edsicos e digitais adequados<\/strong><br \/>\n<strong>N\u00e3o h\u00e1 canais melhores ou piores, o que importa para a tua empresa \u00e9 que sejam eficazes<\/strong>. E no marketing direto isso significa que a mensagem chega e tem impacto no cliente. Por isso, deves ter as ferramentas para identificar quais s\u00e3o os canais mais eficazes para cada um deles.  <\/p>\n<p>No entanto, com o marketing omnicanal, podes ter a certeza de que o receber\u00e1s sempre, porque utilizas os canais dispon\u00edveis sucessivamente, at\u00e9 o receberes.<\/li>\n<li><strong>Defini\u00e7\u00e3o das mensagens coordenadas e do calend\u00e1rio<\/strong><br \/>\nO <strong>p\u00fablico apercebe-se imediatamente da incoer\u00eancia e da inconsist\u00eancia<\/strong> das mensagens. Isto gera d\u00favidas e distanciamento. Por esta raz\u00e3o, \u00e9 essencial que as mensagens lan\u00e7adas por todos os canais sejam as mesmas, embora adaptadas ao meio.  <\/p>\n<p>E tem cuidado com o timing. A <strong>falta de coordena\u00e7\u00e3o<\/strong>, o facto de a campanha estar a decorrer com anteced\u00eancia ou com atraso, pode contribuir para este sentimento de incoer\u00eancia, de estar fora do lugar. <\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-36833 aligncenter\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/08\/disenar-plan-integrado-campanas-fisicas-digitales.jpg\" alt=\"Concebe um plano de campanha f\u00edsico e digital integrado.\" width=\"756\" height=\"468\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/08\/disenar-plan-integrado-campanas-fisicas-digitales.jpg 756w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/08\/disenar-plan-integrado-campanas-fisicas-digitales-300x186.jpg 300w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\" \/><br \/>\nN\u00e3o te contentes com qualquer solu\u00e7\u00e3o de marketing direto e promocional. No <strong>Grupo MailComms,<\/strong> inovamos h\u00e1 30 anos e oferecemos solu\u00e7\u00f5es de comunica\u00e7\u00e3o que garantem a personaliza\u00e7\u00e3o com os nossos clientes.<a href=\"https:\/\/mailcommsgroup.com\/pt\/contacto\/\">Contacta os nossos especialistas<\/a>![\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1753688416571{margin-top: -100px !important;}&#8221; el_id=&#8221;cuatro&#8221;][vc_column_text css=&#8221;.vc_custom_1754638677276{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><strong>Perguntas frequentes sobre a integra\u00e7\u00e3o de campanhas f\u00edsicas e digitais para uma estrat\u00e9gia omnicanal<\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_toggle title=&#8221;Quais s\u00e3o as diferen\u00e7as entre uma estrat\u00e9gia multicanal e uma estrat\u00e9gia omnicanal?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]<\/p>\n<p style=\"font-size: 16px;\">A estrat\u00e9gia multicanal utiliza diferentes plataformas, mas de forma independente. No caso de uma estrat\u00e9gia omnicanal <strong>, todos os canais s\u00e3o utilizados de forma integrada<\/strong>, porque o objetivo \u00e9 garantir que o cliente recebe a mensagem, independentemente do meio atrav\u00e9s do qual \u00e9 entregue. <\/p>\n<p>[\/vc_toggle][vc_toggle title=&#8221;Como \u00e9 que escolho os canais f\u00edsicos e digitais mais eficazes para o meu p\u00fablico?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]<\/p>\n<p style=\"font-size: 16px;\">\u00c9 essencial dispor de ferramentas que permitam <strong>uma an\u00e1lise pr\u00e9via dos resultados dos envios, a fim de elaborar relat\u00f3rios personalizados<\/strong>. Desta forma, pode selecionar a melhor op\u00e7\u00e3o para cada cliente. <\/p>\n<p>[\/vc_toggle][vc_toggle title=&#8221;Que papel desempenha a personaliza\u00e7\u00e3o numa estrat\u00e9gia omnicanal integrada?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]<\/p>\n<p style=\"font-size: 16px;\">\u00c9 um fator determinante para atingir e, sobretudo, <strong>para aumentar o retorno, porque o cliente se sente mais bem tratado<\/strong>. Aumenta tamb\u00e9m a credibilidade da mensagem e da pr\u00f3pria marca. <\/p>\n<p>[\/vc_toggle][vc_toggle title=&#8221;Como medir o sucesso de campanhas f\u00edsicas e digitais combinadas?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]<\/p>\n<p style=\"font-size: 16px;\">Nas campanhas de marketing direto, \u00e9 mais f\u00e1cil acompanhar cada intera\u00e7\u00e3o, com dados como a percentagem de e-mails abertos ou <strong>as conversas geradas nos canais digitais<\/strong>. E, claro, ajuda ter ferramentas que integrem os canais postal e digital. <\/p>\n<p>[\/vc_toggle][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; el_class=&#8221;El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;36825&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_raw_html 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