{"id":32839,"date":"2025-03-26T14:33:36","date_gmt":"2025-03-26T13:33:36","guid":{"rendered":"https:\/\/mailcommsgroup.com\/?p=32839"},"modified":"2026-03-05T14:48:42","modified_gmt":"2026-03-05T13:48:42","slug":"case-success-signing-policies-via-whatsapp-certificate","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/pt\/blog\/case-success-signing-policies-via-whatsapp-certificate\/","title":{"rendered":"Estudo de caso: Assinatura de ap\u00f3lices atrav\u00e9s do WhatsApp Certificado"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1718636564904{padding-top: 10px !important;padding-bottom: 10px !important;background-color: #47d7ac !important;}&#8221;]<\/p>\n<h2 style=\"text-align: center\"><strong>Caso de \u00e9xito gracias al WhatsApp Certificado<\/strong><\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1742821410305{padding-top: 20px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"yt-container\"><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1742822833653{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221; dp_animation=&#8221;&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25286 alignleft logo-santalucia\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2024\/02\/Santalucia_logo.png\" alt=\"\" width=\"268\" height=\"60\"><\/p>\n<p>A Santaluc\u00eda Seguros \u00e9 uma empresa l\u00edder na prote\u00e7\u00e3o integral das fam\u00edlias, com mais de 100 anos de experi\u00eancia e elevados \u00edndices de satisfa\u00e7\u00e3o dos clientes.<\/p>\n<p>Com mais de 7 milh\u00f5es de clientes, 10.000 empregados e 750 pontos de venda em toda a Espanha, este grupo segurador \u00e9 um dos 10 mais importantes do mercado nacional.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221; css=&#8221;.vc_custom_1742830678528{margin-top: -40px !important;}&#8221; el_class=&#8221;imagen-hombre-movil&#8221;][vc_single_image image=&#8221;32928&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221; el_class=&#8221;imagen-hombre-movil&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;27089&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; el_class=&#8221;pd-t-20&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1718636141929{padding-top: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1742810342968{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0\"><strong>Necessita<\/strong><\/h2>\n<p>A Santaluc\u00eda Seguros tem um projeto interno muito inovador chamado Santaluc\u00eda Impulsa Empleados. Este espa\u00e7o d\u00e1 aos colaboradores da empresa a oportunidade de apresentar iniciativas disruptivas para desenhar uma experi\u00eancia digital completa para os seus segurados. <\/p>\n<p>Os funcion\u00e1rios do departamento de Contrata\u00e7\u00e3o e Carteira que apresentaram esta proposta sugeriram resolver um dos problemas mais comuns entre as seguradoras, as ap\u00f3lices n\u00e3o assinadas, atrav\u00e9s do canal WhatsApp.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;3\/5&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1718637243496{padding-top: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1764084742766{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0\"><strong>Solu\u00e7\u00e3o<\/strong><\/h2>\n<p>Santaluc\u00eda est\u00e1 a lan\u00e7ar um projeto-piloto para obter assinaturas pol\u00edticas, trabalhando diretamente com os trabalhadores que o sugeriram atrav\u00e9s da iniciativa IMPULSA.<\/p>\n<p>Tudo passa pelo nosso <strong><a href=\"https:\/\/mailcommsgroup.com\/pt\/notificacoes-certificadas\/whatsapp-certificate\/\">certificado WhatsApp,<\/a><\/strong> com algumas modifica\u00e7\u00f5es para se adaptar \u00e0s necessidades espec\u00edficas do cliente e, sobretudo, aos requisitos exigidos pelo departamento jur\u00eddico. Neste caso, e a pedido do departamento jur\u00eddico, a assinatura das ap\u00f3lices \u00e9 efectuada fora da conversa do WhatsApp. <\/p>\n<p>O processo realizado atrav\u00e9s da popular aplica\u00e7\u00e3o de mensagens instant\u00e2neas cumpre todos os requisitos de seguran\u00e7a e conformidade.<\/p>\n<p>Entre outras coisas, inclui:<\/p>\n<ul>\n<li>Verifica a identidade do <em>remetente<\/em> (canal de confian\u00e7a).<\/li>\n<li><strong><a href=\"https:\/\/mailcommsgroup.com\/pt\/solucoes-de-conformidade-regulamentar\/rgpd-consent-management\/\">Captura do consentimento<\/a><\/strong> para a utiliza\u00e7\u00e3o do canal WhatsApp (conformidade com o RGPD).<\/li>\n<li>Amostra do contrato atrav\u00e9s de um URL seguro que conduz ao ambiente Santaluc\u00eda dentro da nossa plataforma. <strong><a href=\"https:\/\/mailcommsgroup.com\/pt\/plataformas-tecnologicas\/certificacao-e-assinatura-de-comunicacoes-e-transaccoes\/\">Plataforma CertySign.<\/a><\/strong><\/li>\n<li>Processo de autentica\u00e7\u00e3o com o DNI.<\/li>\n<li>O contrato \u00e9 apresentado e a tua assinatura \u00e9 oferecida com garantias no CertySign.<\/li>\n<li>Possibilidade de descarregar de forma segura o documento assinado.<\/li>\n<\/ul>\n<p>Todo o processo \u00e9 certificado e as provas s\u00e3o conservadas num ambiente seguro durante, pelo menos, 5 anos.[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/5&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;27095&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1718636019170{padding-top: 15px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1742821410305{padding-top: 20px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1742822972349{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #F2F2F2 !important;}&#8221;]<\/p>\n<h2 style=\"margin-top: 0\"><strong>Aplica\u00e7\u00f5es<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32881 alignright pd-l-20 pd-t-10 imagen-whatsapp\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/03\/whatsapp-logo.webp\" alt=\"Log\u00f3tipo do Whatsapp\" width=\"220\" height=\"221\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/03\/whatsapp-logo.webp 220w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/03\/whatsapp-logo-150x150.webp 150w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><br \/>\nA plataforma que sustenta o processo e que permite a gera\u00e7\u00e3o, o envio, o rastreio, a certifica\u00e7\u00e3o e a cust\u00f3dia das comunica\u00e7\u00f5es e do consentimento RGPD \u00e9 a CertySign, desenvolvida internamente. Esta ferramenta gere tamb\u00e9m tudo o que est\u00e1 relacionado com a assinatura eletr\u00f3nica neste projeto que, como pudeste ler, neste caso \u00e9 lan\u00e7ado externamente. <\/p>\n<p>A CertySign integra-se sem problemas, de forma segura e com garantia de conformidade legal, no WhatsApp, para tirar partido da experi\u00eancia de utiliza\u00e7\u00e3o desta APP e da habitua\u00e7\u00e3o dos utilizadores a este ambiente.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1646305483800{padding-top: 20px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1742822657270{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 30px !important;padding-left: 50px !important;background-color: #8ef4d2 !important;}&#8221; el_class=&#8221;quitar_margen&#8221;]<\/p>\n<h2 style=\"margin-top: 0\"><strong>Resultados<\/strong><\/h2>\n<p>O projeto foi lan\u00e7ado aos utilizadores sem aviso pr\u00e9vio, com novas pol\u00edticas de produ\u00e7\u00e3o, tal como solicitado pelos criadores da iniciativa para ganhar agilidade e fazer uma ronda de testes r\u00e1pida. E os resultados foram extremamente positivos: <\/p>\n<ul>\n<li>80% dos tomadores de seguros contactados pelo WhatsApp interagiram atrav\u00e9s da aplica\u00e7\u00e3o.<\/li>\n<li>20,63% das ap\u00f3lices alvo (Casa e Morte) foram assinadas no primeiro dia e meio ap\u00f3s o lan\u00e7amento das comunica\u00e7\u00f5es.<\/li>\n<\/ul>\n<p>Nas palavras de Angel Uzquiza, Diretor Corporativo de Inova\u00e7\u00e3o do Grupo Santaluc\u00eda: &#8220;A utiliza\u00e7\u00e3o do servi\u00e7o WhatsApp certificado do Grupo MailComms aumentou consideravelmente a recolha de assinaturas, com transpar\u00eancia e confian\u00e7a&#8221;.<\/p>\n<p>Este projeto e os colaboradores que o propuseram foram premiados por vota\u00e7\u00e3o de um j\u00fari selecionado, composto por gestores de diferentes \u00e1reas de Santaluzia.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Melhora a experi\u00eancia do cliente e a conformidade regulamentar total: assinatura de pol\u00edticas via WhatsApp, com agilidade e garantia jur\u00eddica.<\/p>\n","protected":false},"author":1,"featured_media":32879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[628,699],"class_list":["post-32839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assinatura-eletronica","category-casos-de-sucesso-setor-segurador"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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