{"id":22500,"date":"2018-10-01T16:17:07","date_gmt":"2018-10-01T14:17:07","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/inbound-y-outbound-marketing\/"},"modified":"2023-09-08T09:46:13","modified_gmt":"2023-09-08T07:46:13","slug":"inbound-y-outbound-marketing","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/pt\/blog\/inbound-y-outbound-marketing\/","title":{"rendered":"O Inbound e o Outbound Marketing podem ser utilizados ao mesmo tempo."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;grid&#8221;][vc_column dp_animation=&#8221;&#8221; el_class=&#8221;El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;5872&#8243; img_size=&#8221;full&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1615491653915{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<h2><strong>Ent\u00e3o, qual \u00e9 a diferen\u00e7a entre o marketing de <em>entrada<\/em> e o marketing de <em>sa\u00edda<\/em>?<\/strong><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1524589886734{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1520348416680{padding-top: 20px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221;]Muitas pessoas ainda confundem os termos <em>inbound<\/em> e <em>outbound<\/em>. O <em>outbound<\/em> \u00e9 tamb\u00e9m conhecido como publicidade tradicional. Os exemplos de marketing de <em>sa\u00edda<\/em> incluem an\u00fancios na televis\u00e3o, an\u00fancios nos jornais, marketing direto e chamadas n\u00e3o solicitadas (t\u00e1cticas e meios de comunica\u00e7\u00e3o que essencialmente &#8220;interrompem&#8221; o consumidor enquanto este faz o seu trabalho di\u00e1rio). O consumidor n\u00e3o solicita estes an\u00fancios, mas a empresa f\u00e1-lo na esperan\u00e7a de obter alguma aten\u00e7\u00e3o. Outro exemplo de marketing de <em>sa\u00edda<\/em> seriam as janelas pop-up no ecr\u00e3 do computador ou do telem\u00f3vel.<\/p>\n<p>O <em>inbound<\/em> marketing tem a ver com o facto de o cliente vir at\u00e9 si devido ao seu pr\u00f3prio interesse no conte\u00fado que criou. Trata-se de atrair visitantes atrav\u00e9s dos motores de busca, das redes sociais e dos blogues, atraindo o cliente at\u00e9 si, sem truques, sem pop-ups, sem chamadas a frio. Existem algumas estat\u00edsticas surpreendentes sobre o <em>inbound<\/em> marketing. A Hubspot apresenta as seguintes conclus\u00f5es: &#8220;as empresas com um blogue recebem 97% mais links de entrada&#8221;, &#8220;as empresas B2B com um blogue geram 67% mais leads&#8221;, &#8220;8 em cada 10 pessoas identificam-se como leitores de blogues&#8221;, e estes s\u00e3o apenas alguns dos exemplos.<\/p>\n<p><strong>O <em>Outbound<\/em> Marketing continua a ser relevante<\/strong><\/p>\n<p>Embora estejamos conscientes das grandes vantagens do <em>inbound<\/em> marketing, o <em>outbound<\/em> continua a ser uma for\u00e7a a ter em conta. At\u00e9 a Hubspot, os criadores do termo<em>&#8220;inbound<\/em> marketing&#8221;, utilizam uma mistura de t\u00e1cticas de <em>inbound<\/em> e <em>outbound<\/em> marketing.<\/p>\n<p>A DiscoverOrg realizou recentemente um inqu\u00e9rito a 1000 executivos de TI de v\u00e1rias empresas, desde a Fortune 500 at\u00e9 \u00e0s PME, e os resultados foram surpreendentes. 60% afirmaram que as chamadas <em>telef\u00f3nicas<\/em> e as mensagens de correio eletr\u00f3nico os conduziram a um fornecedor de TI, dos quais 75% afirmaram que decidiram participar num evento ou numa reuni\u00e3o depois de receberem uma chamada fria ou uma mensagem de correio eletr\u00f3nico. Como vimos, houve uma for\u00e7a motriz por detr\u00e1s da revolu\u00e7\u00e3o <em>inbound<\/em> que consideraria quase absurdo considerar a utiliza\u00e7\u00e3o de m\u00e9todos <em>outbound<\/em>, mas estas estat\u00edsticas provam o contr\u00e1rio.<\/p>\n<p><strong>O <em>Inbound<\/em> e o <em>Outbound<\/em> Marketing podem funcionar em harmonia<\/strong><\/p>\n<p>Embora a cria\u00e7\u00e3o de conte\u00fados seja fundamental para uma estrat\u00e9gia de <em>entrada<\/em> bem sucedida, existe uma oportunidade de utilizar o marketing de <em>sa\u00edda<\/em> para enviar as melhores publica\u00e7\u00f5es de blogues numa campanha de correio eletr\u00f3nico. Estamos todos conscientes da import\u00e2ncia dos blogues, mas \u00e9 preciso ter um p\u00fablico para que sejam um sucesso, por isso, porque n\u00e3o enviar um e-mail a pedir \u00e0s pessoas que subscrevam o blogue? Outro exemplo de utiliza\u00e7\u00e3o do marketing <em>de entrada<\/em> e de <em>sa\u00edda<\/em> em conjunto \u00e9 a utiliza\u00e7\u00e3o de an\u00fancios no Twitter ou no Facebook que promovem uma grande quantidade de conte\u00fados. Temos a parte <em>de entrada<\/em> conclu\u00edda com a cria\u00e7\u00e3o de conte\u00fados, mas precisamos da ajuda da parte de <em>sa\u00edda<\/em> para os divulgar e garantir que o p\u00fablico os v\u00ea. <em>A entrada<\/em> n\u00e3o pode desenvolver-se sem o apoio da <em>sa\u00edda<\/em>.<\/p>\n<p>Conte\u00fado extra\u00eddo do <strong>Paragon<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nos \u00faltimos anos, numerosos artigos e publica\u00e7\u00f5es em blogues colocaram o inbound e o outbound marketing uns contra os outros, como se fossem os piores inimigos. Tamb\u00e9m nos ensinaram a pensar que o outbound marketing est\u00e1 morto e que todo o or\u00e7amento de marketing deve girar em torno do inbound marketing. Neste post, diferenciamos as duas t\u00e1cticas e apresentamos um estudo de caso para a utiliza\u00e7\u00e3o de cada uma, mas, mais importante, demonstramos como podem ser utilizadas em conjunto.<\/p>\n","protected":false},"author":13,"featured_media":19170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[502,505],"class_list":["post-22500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solucoes-de-comunicacao-com-valor-juridico","category-solucoes-de-comunicacao-omnicanal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O Inbound e o Outbound Marketing podem ser utilizados ao mesmo tempo.<\/title>\n<meta name=\"description\" content=\"Marketing de entrada e de sa\u00edda. Diferen\u00e7as entre as duas t\u00e9cnicas de marketing, estudo de casos e como podem ser utilizadas em conjunto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailcommsgroup.com\/pt\/blog\/inbound-y-outbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O Inbound e o Outbound Marketing podem ser utilizados ao mesmo tempo.\" \/>\n<meta property=\"og:description\" content=\"Marketing de entrada e de sa\u00edda. Diferen\u00e7as entre as duas t\u00e9cnicas de marketing, estudo de casos e como podem ser utilizadas em conjunto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailcommsgroup.com\/pt\/blog\/inbound-y-outbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailcomms Group\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-01T14:17:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-08T07:46:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2018\/10\/Inbound-y-Outbound-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"892\" \/>\n\t<meta property=\"og:image:height\" content=\"623\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alberto Fidalgo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:site\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alberto Fidalgo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/inbound-y-outbound-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/inbound-y-outbound-marketing\/\"},\"author\":{\"name\":\"Alberto Fidalgo\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#\/schema\/person\/6799e99cdeee9ce953ed50904934b214\"},\"headline\":\"O Inbound e o Outbound Marketing podem ser utilizados ao mesmo tempo.\",\"datePublished\":\"2018-10-01T14:17:07+00:00\",\"dateModified\":\"2023-09-08T07:46:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/inbound-y-outbound-marketing\/\"},\"wordCount\":659,\"publisher\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/inbound-y-outbound-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2018\/10\/Inbound-y-Outbound-marketing.jpg\",\"articleSection\":[\"Solu\u00e7\u00f5es de comunica\u00e7\u00e3o com valor jur\u00eddico\",\"Solu\u00e7\u00f5es de comunica\u00e7\u00e3o omnicanal\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/inbound-y-outbound-marketing\/\",\"url\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/inbound-y-outbound-marketing\/\",\"name\":\"O Inbound e o Outbound Marketing podem ser utilizados ao mesmo tempo.\",\"isPartOf\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/inbound-y-outbound-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/inbound-y-outbound-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2018\/10\/Inbound-y-Outbound-marketing.jpg\",\"datePublished\":\"2018-10-01T14:17:07+00:00\",\"dateModified\":\"2023-09-08T07:46:13+00:00\",\"description\":\"Marketing de entrada e de sa\u00edda. 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