{"id":22467,"date":"2015-02-26T09:14:22","date_gmt":"2015-02-26T08:14:22","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/relatorio-sobre-o-sector-dos-seguros-a-nivel-mundial-2015-por-capgemini-efma\/"},"modified":"2023-09-08T09:40:22","modified_gmt":"2023-09-08T07:40:22","slug":"relatorio-sobre-o-sector-dos-seguros-a-nivel-mundial-2015-por-capgemini-efma","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/pt\/blog\/relatorio-sobre-o-sector-dos-seguros-a-nivel-mundial-2015-por-capgemini-efma\/","title":{"rendered":"Capgemini e EFMA Global Insurance Report 2015."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1459266224606{padding-right: 10px !important;padding-left: 10px !important;}&#8221; type=&#8221;grid&#8221; parallax_speed=&#8221;0.3&#8243; mute=&#8221;muted&#8221;][vc_column width=&#8221;3\/4&#8243;][vc_column_text]Com dados recolhidos junto de mais de 15 500 clientes em todo o mundo e 165 inqu\u00e9ritos a executivos do sector dos seguros, o Relat\u00f3rio Mundial de Seguros 2015 da Capgemini e da EFMA analisa o advento de eventos que alteram o sector, bem como uma  <strong>decl\u00ednio alarmante na experi\u00eancia positiva do cliente<\/strong>. O relat\u00f3rio sugere que <strong>as seguradoras devem concentrar-se mais seriamente na prepara\u00e7\u00e3o para o futuro<\/strong>.<\/p>\n<p>As principais <strong>conclus\u00f5es <\/strong>s\u00e3o as seguintes:<br \/>\n<strong>Melhoria dos r\u00e1cios das pol\u00edticas.<\/strong><\/p>\n<ul>A diminui\u00e7\u00e3o do n\u00famero de cat\u00e1strofes naturais, combinada com a revis\u00e3o adicional da classifica\u00e7\u00e3o, levou a uma diminui\u00e7\u00e3o das despesas com sinistros e aumentou os lucros das seguradoras do ramo n\u00e3o-vida em 2013.<\/p>\n<li>Decl\u00ednio da experi\u00eancia do cliente impulsionado pelas elevadas expectativas digitais da gera\u00e7\u00e3o Y. Menos de 30% dos clientes em todo o mundo est\u00e3o a desfrutar de uma experi\u00eancia de cliente positiva, uma descida de quase 4% em rela\u00e7\u00e3o a 2013. No \u00faltimo ano, os clientes est\u00e3o a elevar a fasquia do que esperam das suas seguradoras, especialmente os clientes da Gera\u00e7\u00e3o Y, com idades compreendidas entre os 18 e os 34 anos, que n\u00e3o conheceram a vida adulta sem tecnologias como a Internet e os dispositivos inteligentes.<\/li>\n<li>A necessidade de combinar os canais tradicionais e digitais para conseguir uma experi\u00eancia sem descontinuidades em todos os canais. As seguradoras t\u00eam de combinar o canal tradicional com os novos canais digitais para que os clientes possam usufruir do melhor dos dois mundos.<\/li>\n<li>O impacto das novas tecnologias no sector dos seguros. 78% dos executivos entrevistados citaram o Big Data como a for\u00e7a disruptiva que ter\u00e1 o maior impacto no sector dos seguros. O sector dos seguros enfrenta atualmente uma avalanche de factores de perturba\u00e7\u00e3o do mercado que t\u00eam o potencial de desafiar e minar as empresas, a menos que as seguradoras se preparem para eles.<\/li>\n<\/ul>\n<p><strong>  A necessidade de melhorar a orienta\u00e7\u00e3o para o cliente.<\/strong>  As seguradoras est\u00e3o a obter a pontua\u00e7\u00e3o mais baixa nas capacidades essenciais relacionadas com as interac\u00e7\u00f5es com os clientes.<\/p>\n<p style=\"text-align: right;\">Javier Echebarria<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;6561&#8243; img_size=&#8221;150&#215;209&#8243; css=&#8221;.vc_custom_1618334344922{margin-bottom: 20px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #b5b5b5 !important;border-right-color: #b5b5b5 !important;border-top-color: #b5b5b5 !important;border-bottom-color: #b5b5b5 !important;}&#8221;][vc_column_text]<strong>T\u00edtulo da not\u00edcia:<\/strong> <a href=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2021\/04\/Capgemini-WorldInsuranceReport_2015_Web.pdf\" target=\"_blank\" rel=\"noopener\">Relat\u00f3rio Global de Seguros 2015 da Capgemini e da EFMA.<\/a><\/p>\n<p><strong>Fonte:<\/strong> www.es.capgemini.com<br \/>\n<strong>Data:<\/strong> 26-02-2016<br \/>\n<strong>Formato:<\/strong> PDF<br \/>\n<strong>Tamanho:<\/strong> 678Kb<br \/>\n<strong>Op\u00e7\u00f5es:  <\/strong><br \/>\n<a class=\"ss-downloadcloud\" style=\"line-height: 1em!important;\" href=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2021\/04\/Capgemini-WorldInsuranceReport_2015_Web.pdf\" target=\"_blank\" rel=\"noopener\">  Descarregar<\/a><br \/>\n<a style=\"word-break: break-all; line-height: 1em!important;\" href=\"https:\/\/www.centrodeinnovacionbbva.com\/innovation-edge\/experiencia-de-cliente\/omnicanalidad-para-servicios-financieros\" target=\"_blank\" rel=\"noopener\">  Aceder a www.es.capgemini.com<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1459266224606{padding-right: 10px !important;padding-left: 10px !important;}&#8221; type=&#8221;grid&#8221; parallax_speed=&#8221;0.3&#8243; mute=&#8221;muted&#8221;][vc_column width=&#8221;3\/4&#8243;][vc_column_text]Com dados recolhidos junto de mais de 15 500 clientes em todo o mundo e 165 inqu\u00e9ritos a executivos do sector dos seguros, o Relat\u00f3rio Mundial de Seguros 2015 da Capgemini e da EFMA analisa o advento de eventos que alteram o sector, bem como uma [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":19348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[502,505],"class_list":["post-22467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solucoes-de-comunicacao-com-valor-juridico","category-solucoes-de-comunicacao-omnicanal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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