{"id":22437,"date":"2016-01-14T16:42:25","date_gmt":"2016-01-14T15:42:25","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/"},"modified":"2023-09-08T09:40:20","modified_gmt":"2023-09-08T07:40:20","slug":"bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/","title":{"rendered":"BBVA. Centro de Inova\u00e7\u00e3o. Experi\u00eancia do cliente e omnicanal nos servi\u00e7os financeiros."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1459266224606{padding-right: 10px !important;padding-left: 10px !important;}&#8221; type=&#8221;grid&#8221; parallax_speed=&#8221;0.3&#8243; mute=&#8221;muted&#8221;][vc_column][vc_single_image image=&#8221;6543&#8243; img_size=&#8221;full&#8221;][vc_column_text]Artigo interessante sobre o omnicanalismo nas empresas de servi\u00e7os financeiros, que refor\u00e7a a necessidade de combinar os canais f\u00edsicos e digitais de acordo com a vontade do cliente.<\/p>\n<p>Apesar de ter sido publicado em 2013, continua a ser atual.<\/p>\n<p>A era da banca omnicanal chegou<\/p>\n<p>Para as empresas de servi\u00e7os financeiros, o <strong>desafio omnicanal consiste em encontrar a combina\u00e7\u00e3o certa de tecnologias banc\u00e1rias, m\u00f3veis, de redes sociais e de v\u00eddeo<\/strong> para proporcionar experi\u00eancias banc\u00e1rias aos clientes de uma forma contextualizada.<\/p>\n<p>A banca omnicanal \u00e9 diferente da<strong> atual abordagem multicanal<\/strong>, em que os bancos incentivam os clientes a utilizar o canal menos dispendioso, oferecendo uma coer\u00eancia m\u00ednima entre canais e uma  <strong>experi\u00eancia inconsistente do utilizador. A banca omnicanal proporciona uma experi\u00eancia consistente em todos os canais<\/strong>  para oferecer aos clientes <strong>um acesso sem descontinuidades a produtos e servi\u00e7os financeiros, onde e quando<\/strong> quiserem. No mundo dos servi\u00e7os banc\u00e1rios omnicanal, <strong>os clientes controlam os canais que pretendem utilizar<\/strong>.<\/p>\n<p>A banca omnicanal n\u00e3o \u00e9 um conceito hipot\u00e9tico, mas \u00e9 essencial para satisfazer o desejo dos consumidores de controlarem o tempo, o local, o canal e a informa\u00e7\u00e3o necess\u00e1rios para realizarem as suas actividades banc\u00e1rias. Nos pa\u00edses desenvolvidos,<strong> uma combina\u00e7\u00e3o rica de canais banc\u00e1rios f\u00edsicos (ag\u00eancias) e virtuais (Internet, telem\u00f3vel e redes sociais) preparou os consumidores para o advento de uma experi\u00eancia omnicanal sem descontinuidades<\/strong>.<\/p>\n<p style=\"text-align: right;\">Javier Echebarria<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1459266224606{padding-right: 10px !important;padding-left: 10px !important;}&#8221; type=&#8221;grid&#8221; parallax_speed=&#8221;0.3&#8243; mute=&#8221;muted&#8221;][vc_column][vc_single_image image=&#8221;6543&#8243; img_size=&#8221;full&#8221;][vc_column_text]Artigo interessante sobre o omnicanalismo nas empresas de servi\u00e7os financeiros, que refor\u00e7a a necessidade de combinar os canais f\u00edsicos e digitais de acordo com a vontade do cliente. Apesar de ter sido publicado em 2013, continua a ser atual. A era da banca omnicanal chegou [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":19342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[502,505],"class_list":["post-22437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solucoes-de-comunicacao-com-valor-juridico","category-solucoes-de-comunicacao-omnicanal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BBVA. Centro de Inova\u00e7\u00e3o. Experi\u00eancia do cliente e omnicanal nos servi\u00e7os financeiros. - Mailcomms Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBVA. Centro de Inova\u00e7\u00e3o. Experi\u00eancia do cliente e omnicanal nos servi\u00e7os financeiros. - Mailcomms Group\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=&#8221;.vc_custom_1459266224606{padding-right: 10px !important;padding-left: 10px !important;}&#8221; type=&#8221;grid&#8221; parallax_speed=&#8221;0.3&#8243; mute=&#8221;muted&#8221;][vc_column][vc_single_image image=&#8221;6543&#8243; img_size=&#8221;full&#8221;][vc_column_text]Artigo interessante sobre o omnicanalismo nas empresas de servi\u00e7os financeiros, que refor\u00e7a a necessidade de combinar os canais f\u00edsicos e digitais de acordo com a vontade do cliente. Apesar de ter sido publicado em 2013, continua a ser atual. A era da banca omnicanal chegou [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailcomms Group\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-14T15:42:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-08T07:40:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2021\/04\/omnicanalidad-servicios-financieros.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"892\" \/>\n\t<meta property=\"og:image:height\" content=\"623\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Victoria Garcia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:site\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victoria Garcia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/\"},\"author\":{\"name\":\"Victoria Garcia\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#\/schema\/person\/f80f8b8ba697698a1f5872c674be0139\"},\"headline\":\"BBVA. Centro de Inova\u00e7\u00e3o. Experi\u00eancia do cliente e omnicanal nos servi\u00e7os financeiros.\",\"datePublished\":\"2016-01-14T15:42:25+00:00\",\"dateModified\":\"2023-09-08T07:40:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/\"},\"wordCount\":312,\"publisher\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2021\/04\/omnicanalidad-servicios-financieros.jpg\",\"articleSection\":[\"Solu\u00e7\u00f5es de comunica\u00e7\u00e3o com valor jur\u00eddico\",\"Solu\u00e7\u00f5es de comunica\u00e7\u00e3o omnicanal\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/\",\"url\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/\",\"name\":\"BBVA. Centro de Inova\u00e7\u00e3o. Experi\u00eancia do cliente e omnicanal nos servi\u00e7os financeiros. - Mailcomms Group\",\"isPartOf\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2021\/04\/omnicanalidad-servicios-financieros.jpg\",\"datePublished\":\"2016-01-14T15:42:25+00:00\",\"dateModified\":\"2023-09-08T07:40:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/#primaryimage\",\"url\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2021\/04\/omnicanalidad-servicios-financieros.jpg\",\"contentUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2021\/04\/omnicanalidad-servicios-financieros.jpg\",\"width\":892,\"height\":623,\"caption\":\"omnicanalidad servicios financieros\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Mailcomms Group\",\"item\":\"https:\/\/mailcommsgroup.com\/pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blogue\",\"item\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BBVA. Centro de Inova\u00e7\u00e3o. Experi\u00eancia do cliente e omnicanal nos servi\u00e7os financeiros.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#website\",\"url\":\"https:\/\/mailcommsgroup.com\/pt\/\",\"name\":\"MailComms Group\",\"description\":\"La transformaci\u00f3n digital a trav\u00e9s de la comunicaci\u00f3n omnicanal, con plena validez legal.\",\"publisher\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#organization\"},\"alternateName\":\"MailComms Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mailcommsgroup.com\/pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#organization\",\"name\":\"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.\",\"alternateName\":\"MailComms Group\",\"url\":\"https:\/\/mailcommsgroup.com\/pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png\",\"contentUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png\",\"width\":512,\"height\":512,\"caption\":\"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/CommsCustomer\",\"https:\/\/www.linkedin.com\/company\/customercomms\/\",\"https:\/\/www.youtube.com\/channel\/UCtvYLee1QHy89JS2-gMgnTQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#\/schema\/person\/f80f8b8ba697698a1f5872c674be0139\",\"name\":\"Victoria Garcia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/84a2f1c42bc546dc20404b985f989aa0d0d7df03277d89aaa5d33a95b108a9b1?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/84a2f1c42bc546dc20404b985f989aa0d0d7df03277d89aaa5d33a95b108a9b1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/84a2f1c42bc546dc20404b985f989aa0d0d7df03277d89aaa5d33a95b108a9b1?s=96&d=mm&r=g\",\"caption\":\"Victoria Garcia\"},\"url\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/author\/v_garcia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BBVA. Centro de Inova\u00e7\u00e3o. Experi\u00eancia do cliente e omnicanal nos servi\u00e7os financeiros. - Mailcomms Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/","og_locale":"pt_PT","og_type":"article","og_title":"BBVA. Centro de Inova\u00e7\u00e3o. Experi\u00eancia do cliente e omnicanal nos servi\u00e7os financeiros. - Mailcomms Group","og_description":"[vc_row css=&#8221;.vc_custom_1459266224606{padding-right: 10px !important;padding-left: 10px !important;}&#8221; type=&#8221;grid&#8221; parallax_speed=&#8221;0.3&#8243; mute=&#8221;muted&#8221;][vc_column][vc_single_image image=&#8221;6543&#8243; img_size=&#8221;full&#8221;][vc_column_text]Artigo interessante sobre o omnicanalismo nas empresas de servi\u00e7os financeiros, que refor\u00e7a a necessidade de combinar os canais f\u00edsicos e digitais de acordo com a vontade do cliente. Apesar de ter sido publicado em 2013, continua a ser atual. A era da banca omnicanal chegou [&hellip;]","og_url":"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/","og_site_name":"Mailcomms Group","article_published_time":"2016-01-14T15:42:25+00:00","article_modified_time":"2023-09-08T07:40:20+00:00","og_image":[{"width":892,"height":623,"url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2021\/04\/omnicanalidad-servicios-financieros.jpg","type":"image\/jpeg"}],"author":"Victoria Garcia","twitter_card":"summary_large_image","twitter_creator":"@CommsCustomer","twitter_site":"@CommsCustomer","twitter_misc":{"Escrito por":"Victoria Garcia","Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/#article","isPartOf":{"@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/"},"author":{"name":"Victoria Garcia","@id":"https:\/\/mailcommsgroup.com\/pt\/#\/schema\/person\/f80f8b8ba697698a1f5872c674be0139"},"headline":"BBVA. Centro de Inova\u00e7\u00e3o. Experi\u00eancia do cliente e omnicanal nos servi\u00e7os financeiros.","datePublished":"2016-01-14T15:42:25+00:00","dateModified":"2023-09-08T07:40:20+00:00","mainEntityOfPage":{"@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/"},"wordCount":312,"publisher":{"@id":"https:\/\/mailcommsgroup.com\/pt\/#organization"},"image":{"@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/#primaryimage"},"thumbnailUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2021\/04\/omnicanalidad-servicios-financieros.jpg","articleSection":["Solu\u00e7\u00f5es de comunica\u00e7\u00e3o com valor jur\u00eddico","Solu\u00e7\u00f5es de comunica\u00e7\u00e3o omnicanal"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/","url":"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/","name":"BBVA. Centro de Inova\u00e7\u00e3o. Experi\u00eancia do cliente e omnicanal nos servi\u00e7os financeiros. - Mailcomms Group","isPartOf":{"@id":"https:\/\/mailcommsgroup.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/#primaryimage"},"image":{"@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/#primaryimage"},"thumbnailUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2021\/04\/omnicanalidad-servicios-financieros.jpg","datePublished":"2016-01-14T15:42:25+00:00","dateModified":"2023-09-08T07:40:20+00:00","breadcrumb":{"@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/#primaryimage","url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2021\/04\/omnicanalidad-servicios-financieros.jpg","contentUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2021\/04\/omnicanalidad-servicios-financieros.jpg","width":892,"height":623,"caption":"omnicanalidad servicios financieros"},{"@type":"BreadcrumbList","@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros-bbva-centro-innovacion-experiencia-del-cliente-y-omnicanalidad-en-los-servicios-financieros\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Mailcomms Group","item":"https:\/\/mailcommsgroup.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Blogue","item":"https:\/\/mailcommsgroup.com\/pt\/blog\/"},{"@type":"ListItem","position":3,"name":"BBVA. Centro de Inova\u00e7\u00e3o. Experi\u00eancia do cliente e omnicanal nos servi\u00e7os financeiros."}]},{"@type":"WebSite","@id":"https:\/\/mailcommsgroup.com\/pt\/#website","url":"https:\/\/mailcommsgroup.com\/pt\/","name":"MailComms Group","description":"La transformaci\u00f3n digital a trav\u00e9s de la comunicaci\u00f3n omnicanal, con plena validez legal.","publisher":{"@id":"https:\/\/mailcommsgroup.com\/pt\/#organization"},"alternateName":"MailComms Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailcommsgroup.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/mailcommsgroup.com\/pt\/#organization","name":"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.","alternateName":"MailComms Group","url":"https:\/\/mailcommsgroup.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/mailcommsgroup.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png","contentUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png","width":512,"height":512,"caption":"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal."},"image":{"@id":"https:\/\/mailcommsgroup.com\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/CommsCustomer","https:\/\/www.linkedin.com\/company\/customercomms\/","https:\/\/www.youtube.com\/channel\/UCtvYLee1QHy89JS2-gMgnTQ"]},{"@type":"Person","@id":"https:\/\/mailcommsgroup.com\/pt\/#\/schema\/person\/f80f8b8ba697698a1f5872c674be0139","name":"Victoria Garcia","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/84a2f1c42bc546dc20404b985f989aa0d0d7df03277d89aaa5d33a95b108a9b1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/84a2f1c42bc546dc20404b985f989aa0d0d7df03277d89aaa5d33a95b108a9b1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84a2f1c42bc546dc20404b985f989aa0d0d7df03277d89aaa5d33a95b108a9b1?s=96&d=mm&r=g","caption":"Victoria Garcia"},"url":"https:\/\/mailcommsgroup.com\/pt\/blog\/author\/v_garcia\/"}]}},"_links":{"self":[{"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/posts\/22437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/comments?post=22437"}],"version-history":[{"count":8,"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/posts\/22437\/revisions"}],"predecessor-version":[{"id":22471,"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/posts\/22437\/revisions\/22471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/media\/19342"}],"wp:attachment":[{"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/media?parent=22437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/categories?post=22437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}