{"id":22432,"date":"2015-04-09T08:50:12","date_gmt":"2015-04-09T06:50:12","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/o-multicanal-como-parte-da-gestao-da-informacao-no-sector-dos-seguros-implicacoes-num-departamento-de-informatica\/"},"modified":"2023-09-08T09:40:21","modified_gmt":"2023-09-08T07:40:21","slug":"o-multicanal-como-parte-da-gestao-da-informacao-no-sector-dos-seguros-implicacoes-num-departamento-de-informatica","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/pt\/blog\/o-multicanal-como-parte-da-gestao-da-informacao-no-sector-dos-seguros-implicacoes-num-departamento-de-informatica\/","title":{"rendered":"A multicanalidade como parte da gest\u00e3o da informa\u00e7\u00e3o no sector segurador espanhol. Implica\u00e7\u00f5es para o departamento de TIC."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1459266224606{padding-right: 10px !important;padding-left: 10px !important;}&#8221; type=&#8221;grid&#8221; parallax_speed=&#8221;0.3&#8243; mute=&#8221;muted&#8221;][vc_column width=&#8221;3\/4&#8243;][vc_column_text]O whitepaper da IDC, obtido ap\u00f3s um debate com empresas representativas do sector, aborda a gest\u00e3o multicanal e da informa\u00e7\u00e3o no sector segurador espanhol.<\/p>\n<p>Depois de apresentar a casu\u00edstica espec\u00edfica do sector dos seguros no que respeita aos processos de gest\u00e3o da informa\u00e7\u00e3o dos clientes, o artigo define as prioridades dos departamentos comerciais e de TIC a curto e longo prazo. Al\u00e9m disso, \u00e9 sublinhada a necessidade de automatizar processos, n\u00e3o s\u00f3 no c\u00e1lculo dos pr\u00e9mios e da pontua\u00e7\u00e3o, mas tamb\u00e9m na venda cruzada e na interface com a media\u00e7\u00e3o.<\/p>\n<p>Por \u00faltimo, os principais desafios em mat\u00e9ria de TIC s\u00e3o definidos do seguinte modo:<\/p>\n<ul>\n<li>hiper-regulamenta\u00e7\u00e3o com uma grande parte dos recursos das TIC dedicados \u00e0 conformidade (SEPA, FATCA, etc.).<\/li>\n<li>a falta de empenhamento da gest\u00e3o para justificar projectos de mudan\u00e7a tecnol\u00f3gica enquanto os nativos da tecnologia s\u00e3o ainda uma pequena parte do volume de neg\u00f3cios.<\/li>\n<li>cultura que n\u00e3o acompanha a evolu\u00e7\u00e3o tecnol\u00f3gica.<\/li>\n<li>a incerteza causada pela regulamenta\u00e7\u00e3o atual, que n\u00e3o especifica as modalidades da sua aplica\u00e7\u00e3o nas empresas. As conclus\u00f5es terminam com a necessidade de alinhamento entre as TIC e o neg\u00f3cio, a gest\u00e3o optimizada dos recursos para dedicar o m\u00ednimo necess\u00e1rio \u00e0 regulamenta\u00e7\u00e3o com a implementa\u00e7\u00e3o de um modelo omnicanal que requer primeiro a redefini\u00e7\u00e3o, adapta\u00e7\u00e3o e orquestra\u00e7\u00e3o dos processos internos, antes de poder oferecer o servi\u00e7o aos clientes.<\/li>\n<\/ul>\n<p style=\"text-align: right;\">Javier Echebarria<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;6554&#8243; img_size=&#8221;150&#215;209&#8243; css=&#8221;.vc_custom_1618334183117{margin-bottom: 20px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #b5b5b5 !important;border-right-color: #b5b5b5 !important;border-top-color: #b5b5b5 !important;border-bottom-color: #b5b5b5 !important;}&#8221;][vc_column_text]<strong>T\u00edtulo:<\/strong>A multicanalidade como parte da gest\u00e3o da informa\u00e7\u00e3o no sector dos seguros espanhol. Implica\u00e7\u00f5es para o departamento de TIC.<\/p>\n<p><strong>Fonte:<\/strong> Consultoria IDC<br \/>\n<strong>Data:<\/strong> 09-04-2016<br \/>\n<strong>Formato:<\/strong> PDF<br \/>\n<strong>Tamanho:<\/strong> 678Kb<br \/>\n<strong>Op\u00e7\u00f5es:<\/strong> <a href=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/03\/Multicanalidad-y-Sector-asegurador-Estudio-IDC.pdf\" target=\"_blank\" rel=\"noopener\">Descarregar<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1459266224606{padding-right: 10px !important;padding-left: 10px !important;}&#8221; type=&#8221;grid&#8221; parallax_speed=&#8221;0.3&#8243; mute=&#8221;muted&#8221;][vc_column width=&#8221;3\/4&#8243;][vc_column_text]O whitepaper da IDC, obtido ap\u00f3s um debate com empresas representativas do sector, aborda a gest\u00e3o multicanal e da informa\u00e7\u00e3o no sector segurador espanhol. Depois de apresentar a casu\u00edstica espec\u00edfica do sector dos seguros no que respeita aos processos de gest\u00e3o da informa\u00e7\u00e3o dos clientes, o [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":19346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[502,505],"class_list":["post-22432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solucoes-de-comunicacao-com-valor-juridico","category-solucoes-de-comunicacao-omnicanal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A multicanalidade como parte da gest\u00e3o da informa\u00e7\u00e3o no sector segurador espanhol. Implica\u00e7\u00f5es para o departamento de TIC. - Mailcomms Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailcommsgroup.com\/pt\/blog\/o-multicanal-como-parte-da-gestao-da-informacao-no-sector-dos-seguros-implicacoes-num-departamento-de-informatica\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A multicanalidade como parte da gest\u00e3o da informa\u00e7\u00e3o no sector segurador espanhol. Implica\u00e7\u00f5es para o departamento de TIC. - Mailcomms Group\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1459266224606{padding-right: 10px !important;padding-left: 10px !important;}&#8221; type=&#8221;grid&#8221; parallax_speed=&#8221;0.3&#8243; mute=&#8221;muted&#8221;][vc_column width=&#8221;3\/4&#8243;][vc_column_text]O whitepaper da IDC, obtido ap\u00f3s um debate com empresas representativas do sector, aborda a gest\u00e3o multicanal e da informa\u00e7\u00e3o no sector segurador espanhol. 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