{"id":22407,"date":"2017-03-08T12:34:50","date_gmt":"2017-03-08T11:34:50","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/redefinir-a-viagem-do-cliente-para-uma-perspetiva-digital-do-cliente-e-da-empresa\/"},"modified":"2023-09-08T09:40:07","modified_gmt":"2023-09-08T07:40:07","slug":"redefinir-a-viagem-do-cliente-para-uma-perspetiva-digital-do-cliente-e-da-empresa","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/pt\/blog\/redefinir-a-viagem-do-cliente-para-uma-perspetiva-digital-do-cliente-e-da-empresa\/","title":{"rendered":"Redefinir o percurso do cliente para um mundo digital. Perspetiva do cliente e da empresa"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column el_class=&#8221;Redefiniendo el viaje del cliente para un mundo digital. Perspectiva del cliente y de la empresa&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;6465&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2021\/04\/Whitepaper_The_Proof_Is_In_The.Well_It_s_Everywhere.pdf&#8221;][vc_column_text]<br \/>\nO <strong>cliente<\/strong> de hoje est\u00e1 no <strong>centro de todas as transac\u00e7\u00f5es comerciais<\/strong> e manter o cliente envolvido nunca foi t\u00e3o vital como agora, num mundo digital.<\/p>\n<p>A  <strong>novo cliente<\/strong>  inicia uma rela\u00e7\u00e3o no  <strong>A fase de recomenda\u00e7\u00e3o ou reconhecimento passa por um ciclo de defini\u00e7\u00e3o de uma necessidade, pesquisa e avalia\u00e7\u00e3o de um produto, realiza\u00e7\u00e3o de uma compra, rece\u00e7\u00e3o de uma encomenda e utiliza\u00e7\u00e3o e elimina\u00e7\u00e3o de um produto.<\/strong>  Cada vez mais, este tipo de comportamento e intera\u00e7\u00e3o ocorre num processo em linha, sendo que o cliente s\u00f3 opta por se envolver com uma empresa numa fase tardia do ciclo de vendas, se \u00e9 que o faz. Se o cliente tiver tido pouco ou nenhum acompanhamento por parte da empresa \u00e0 qual comprou, ou se tiver tido uma m\u00e1 experi\u00eancia, geralmente mudar\u00e1 para um novo fornecedor para quaisquer compras subsequentes e a oportunidade de vendas adicionais ter\u00e1 sido perdida.<\/p>\n<p>Mas <strong>h\u00e1 uma forma melhor de garantir a reten\u00e7\u00e3o de clientes<\/strong> e de captar essas vendas adicionais.<\/p>\n<p><strong>Investir numa estrat\u00e9gia e numa tecnologia fortes de envolvimento do cliente<\/strong> far\u00e1 com que um cliente se torne um defensor da marca e do produto, que o recomendar\u00e1 a outros, ao mesmo tempo que deseja continuar a construir a rela\u00e7\u00e3o com novas compras e interac\u00e7\u00f5es. Em vez de sair do ciclo de vendas, o cliente empenhado faz novos ciclos.  <strong>O modelo tradicional de funil de vendas linear \u00e9 substitu\u00eddo por um potencial ciclo infinito de envolvimento cont\u00ednuo que conduz a uma maior intera\u00e7\u00e3o, lealdade \u00e0 marca e crescimento das receitas.<\/strong><br \/>\n[\/vc_column_text][vc_single_image image=&#8221;6461&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221;][vc_btn title=&#8221;DESCARREGAR AGORA&#8221; style=&#8221;classic&#8221; shape=&#8221;round&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; link=&#8221;url:https%3A%2F%2Fmailcommsgroup.com%2Fwp-content%2Fuploads%2F2021%2F04%2FWhitepaper_The_Proof_Is_In_The.Well_It_s_Everywhere.pdf|&#8221; el_class=&#8221;boton-blog&#8221; css=&#8221;.vc_custom_1677666087867{margin-top: 30px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column el_class=&#8221;Redefiniendo el viaje del cliente para un mundo digital. 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A novo cliente inicia uma rela\u00e7\u00e3o no [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":19316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[502,505],"class_list":["post-22407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solucoes-de-comunicacao-com-valor-juridico","category-solucoes-de-comunicacao-omnicanal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redefinir o percurso do cliente para um mundo digital. 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