{"id":22197,"date":"2020-01-08T15:26:32","date_gmt":"2020-01-08T14:26:32","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/insurance-revolution-hundreds-of-conversations-about-the-digitalisation-of-theinsurance-sector\/"},"modified":"2025-10-30T14:57:18","modified_gmt":"2025-10-30T13:57:18","slug":"insurance-revolution-hundreds-of-conversations-about-the-digitalisation-of-theinsurance-sector","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/pt\/blog\/insurance-revolution-hundreds-of-conversations-about-the-digitalisation-of-theinsurance-sector\/","title":{"rendered":"Revolu\u00e7\u00e3o dos seguros: Centenas de conversas sobre a digitaliza\u00e7\u00e3o do sector dos seguros"},"content":{"rendered":"

[vc_row type=”grid” css=”.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}”][vc_column dp_animation=”” css=”.vc_custom_1547557427896{padding-top: 0px !important;}”][vc_empty_space height=”25px”][vc_video link=”https:\/\/www.youtube.com\/watch?v=CkV9i_VP4-g”][\/vc_column][\/vc_row][vc_row type=”grid” css=”.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}”][vc_column dp_animation=”” css=”.vc_custom_1547557427896{padding-top: 0px !important;}”][vc_empty_space height=”80px” css=”.vc_custom_1761832036275{margin-top: -70px !important;}”][vc_column_text css=”.vc_custom_1761832136117{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 !important;}” dp_animation=””]\u00cdndice <\/strong><\/span><\/p>\n

    \n
  1. O nosso stand na Experience Room<\/a><\/li>\n
  2. As nossas solu\u00e7\u00f5es para a revolu\u00e7\u00e3o dos seguros<\/a><\/li>\n
  3. Outros dados do dia<\/a><\/li>\n<\/ol>\n

    [\/vc_column_text][vc_column_text css=”” dp_animation=””]<\/p>\n

    Numa edi\u00e7\u00e3o em que o foco foi a lideran\u00e7a dos ecossistemas digitais no sector e a ado\u00e7\u00e3o da IoT (Internet of Things) como elemento disruptivo. Na MailTecK & Customer Comms apresent\u00e1mos o nosso<\/strong> processo relacionado com a revolu\u00e7\u00e3o dos seguros. Integra\u00e7\u00e3o digital <\/strong> que, como parte de um pacote de boas-vindas digital<\/em>, integra um processo de identifica\u00e7\u00e3o por reconhecimento facial e a assinatura eletr\u00f3nica da OneSpan.<\/h2>\n

    [\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1761832351459{margin-top: -100px !important;}” el_id=”uno”][vc_column_text css=”.vc_custom_1761832234259{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47D7AC !important;}” dp_animation=””]<\/p>\n

    O nosso stand na Experience Room<\/strong><\/span><\/h2>\n

    [\/vc_column_text][vc_column_text css=”” dp_animation=””]No nosso stand na Experience Room, Francisco Marina, Diretor de Comunica\u00e7\u00e3o Jur\u00eddica da empresa, conduziu a demonstra\u00e7\u00e3o que realiz\u00e1mos para os participantes. Simul\u00e1mos um percurso id\u00eantico ao que um novo cliente faz quando se inscreve numa companhia de seguros atrav\u00e9s do nosso pacote de boas-vindas<\/g>. Este percurso move-se a tr\u00eas n\u00edveis: seguran\u00e7a na transmiss\u00e3o e prote\u00e7\u00e3o de dados, comunica\u00e7\u00e3o 360\u00ba para uma experi\u00eancia de cliente coerente e fluida, e legalidade, com o cumprimento de todos os requisitos que a regulamenta\u00e7\u00e3o exige para o registo efetivo de um cliente. <\/p>\n

    Tudo isto \u00e9 rodeado e suportado pelos pilares que sustentam a nossa atividade. Somos especialistas em comunica\u00e7\u00f5es certificadas, notifica\u00e7\u00f5es eletr\u00f3nicas, gest\u00e3o do consentimento do cliente<\/strong> (de import\u00e2ncia crucial desde a entrada em vigor do atual RGPD) e publica\u00e7\u00f5es web certificadas.<\/strong> Abordamos estes aspectos a partir da vanguarda tecnol\u00f3gica, t\u00e3o necess\u00e1ria hoje em dia num sector fortemente marcado por quatro grandes desafios: big data, intelig\u00eancia artificial, internet das coisas e blockchain. O nosso CEO, Javier Echebarr\u00eda, explica-o nesta p\u00edlula gravada em v\u00eddeo durante o evento.<\/a>
    \n[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1761832354267{margin-top: -100px !important;}” el_id=”dos”][vc_column_text css=”.vc_custom_1761832306923{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47D7AC !important;}” dp_animation=””]<\/p>\n

    As nossas solu\u00e7\u00f5es para a revolu\u00e7\u00e3o dos seguros<\/strong><\/span><\/h2>\n

    [\/vc_column_text][vc_column_text css=”” dp_animation=””]Juntamente com Alfonso Gimeno, Francisco Marina explicou, atrav\u00e9s de um exemplo, como qualquer empresa pode participar neste presente digitalizado gra\u00e7as a solu\u00e7\u00f5es como as desenvolvidas pela MailTecK & Customer Comms. Desenvolvimentos que, baseados no look & feel<\/em> da companhia de seguros, transformam o onboarding<\/em> do cliente num processo simples, r\u00e1pido e gerador de confian\u00e7a.<\/strong> O cliente n\u00e3o s\u00f3 subscreve a ap\u00f3lice, como tamb\u00e9m, ap\u00f3s uma experi\u00eancia francamente positiva, fica com a certeza de que a sua decis\u00e3o foi a mais acertada. E este sentimento acompanh\u00e1-lo-\u00e1 quando se confrontar com novas necessidades. <\/p>\n

    “O valor que atribu\u00edmos a eventos como a Revolu\u00e7\u00e3o dos Seguros \u00e9 enorme<\/strong>. \u00c9 por isso que n\u00e3o s\u00f3 participamos como tamb\u00e9m os apoiamos na medida do poss\u00edvel. Mais uma vez vivemos uma jornada de conversas e aprendizagens e tivemos a oportunidade de contar o que fazemos e como o fazemos: adaptando-nos \u00e0s necessidades de cada empresa, garantindo um servi\u00e7o exemplar e o cumprimento integral da normativa vigente”, afirmou David Gri\u00f1\u00e1n, Diretor Comercial da Customer Comms, ap\u00f3s o evento, “Gostaria de felicitar a iKN Espanha pelo \u00eaxito da sua proposta e pela forma como facilitam, desde a organiza\u00e7\u00e3o e atrav\u00e9s de solu\u00e7\u00f5es inovadoras, que os presentes alcancem um n\u00edvel t\u00e3o intenso em termos de partilha de experi\u00eancias”, acrescentou.
    \n[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1761832357763{margin-top: -100px !important;}” el_id=”tres”][vc_column_text css=”.vc_custom_1761832345364{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47D7AC !important;}” dp_animation=””]<\/p>\n

    Outros dados do dia<\/strong><\/span><\/h2>\n

    [\/vc_column_text][vc_column_text css=”” dp_animation=””]Al\u00e9m disso, durante a confer\u00eancia, realizada a 28 de novembro, dispusemos do nosso pr\u00f3prio espa\u00e7o permanente na \u00e1rea de exposi\u00e7\u00f5es. Nos nossos planos pr\u00e9vios, imagin\u00e1mos este lugar como um ponto de encontro com todos os participantes e, quando o dia terminou, n\u00e3o deix\u00e1mos de comentar as valiosas conversas que a\u00ed tiveram lugar. Esperamos que tenham sido t\u00e3o enriquecedoras para os profissionais que vieram como foram para n\u00f3s. <\/p>\n

    S\u00f3 h\u00e1 uma coisa a dizer. Obrigado a todos os profissionais que estiveram presentes. Vemo-nos na pr\u00f3xima edi\u00e7\u00e3o do Insurance Revolution para falarmos sobre a digitaliza\u00e7\u00e3o dos processos de neg\u00f3cio<\/a> nos seguros.<\/strong>[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1761832150307{margin-top: -100px !important;}”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    H\u00e1 algumas semanas, realizou-se uma nova edi\u00e7\u00e3o do Insurance Revolution, um encontro organizado pela iKN Espanha e que contou com a participa\u00e7\u00e3o de 390 profissionais. Abord\u00e1mo-la com o duplo papel de patrocinadores e oradores para participar ativamente na sua agenda completa, din\u00e2mica e inovadora, na qual o peso foi repartido entre as novidades do sector e o networking.<\/p>\n","protected":false},"author":1,"featured_media":19117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[502,505],"class_list":["post-22197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solucoes-de-comunicacao-com-valor-juridico","category-solucoes-de-comunicacao-omnicanal"],"acf":[],"yoast_head":"\nRevolu\u00e7\u00e3o dos seguros: a digitaliza\u00e7\u00e3o do sector dos seguros<\/title>\n<meta name=\"description\" content=\"Revolu\u00e7\u00e3o nos seguros: Integra\u00e7\u00e3o digital, um pacote de boas-vindas digital que integra a identifica\u00e7\u00e3o por reconhecimento facial e a assinatura eletr\u00f3nica.\" 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