{"id":21419,"date":"2022-03-17T14:52:42","date_gmt":"2022-03-17T13:52:42","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/"},"modified":"2023-09-07T17:12:10","modified_gmt":"2023-09-07T15:12:10","slug":"caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/","title":{"rendered":"Hist\u00f3ria de sucesso. Transforma\u00e7\u00e3o digital das comunica\u00e7\u00f5es omnicanal no sector dos seguros"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1646219495786{padding-top: 10px !important;padding-bottom: 10px !important;background-color: #8ef4d2 !important;}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><strong>CASO DE SUCESSO<\/strong><\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1646219641873{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]<strong>Empresa<\/strong><\/p>\n<p>Seguradora do s. XXI com <strong>quase 2 milh\u00f5es de clientes<\/strong> em Espanha e <strong>cerca de 2,5 milh\u00f5es de ap\u00f3lices<\/strong>. A empresa, com mais de 1000 empregados em Espanha, tem apostado nos \u00faltimos anos na <strong>transforma\u00e7\u00e3o digital aplicada tanto aos clientes como \u00e0 sua for\u00e7a de trabalho<\/strong>.<\/p>\n<p>Embora ofere\u00e7a uma vasta gama de produtos, destaca-se pela gest\u00e3o das ap\u00f3lices de habita\u00e7\u00e3o, vida e autom\u00f3vel.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;9160&#8243; img_size=&#8221;large&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;9161&#8243; img_size=&#8221;large&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1646219736353{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]<strong>Necessidade<\/strong><\/p>\n<p><strong>Implementar a estrat\u00e9gia para a mudan\u00e7a digital<\/strong> num contexto de tripla necessidade: as exig\u00eancias da pandemia de COVID-19 (e da gest\u00e3o \u00e0 dist\u00e2ncia), o desenvolvimento tecnol\u00f3gico do sector e a resposta \u00e0s prefer\u00eancias digitais dos clientes.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1646219788504{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]<strong>Solu\u00e7\u00e3o<\/strong><\/p>\n<p><strong>Convers\u00e3o e automatiza\u00e7\u00e3o de comunica\u00e7\u00f5es<\/strong> <strong>em papel<\/strong> para canais como o SMS e o correio eletr\u00f3nico. <strong>Conce\u00e7\u00e3o de <em>percursos<\/em><\/strong> de recupera\u00e7\u00e3o para o tratamento de contactos falhados atrav\u00e9s de novos canais. Implementa\u00e7\u00e3o de sistemas de rastreabilidade em tempo real e certifica\u00e7\u00e3o de SMS e e-mails, bem como do seu conte\u00fado, com selos temporais e total fiabilidade jur\u00eddica. <strong>Redireccionamento da rela\u00e7\u00e3o<\/strong> com o cliente e dos canais para uma <em>experi\u00eancia de utilizador <\/em>global, omnicanal, multi-dispositivo e altamente interactiva.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;9162&#8243; img_size=&#8221;230&#215;230&#8243; css=&#8221;.vc_custom_1646304515313{padding-top: 15px !important;}&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;9163&#8243; img_size=&#8221;medium&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1680258682650{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]<strong>Aplica\u00e7\u00f5es e ferramentas<\/strong><\/p>\n<p><strong>CCM<\/strong><em>(Customer Communications Management<\/em>) <strong>aplica\u00e7\u00f5es<\/strong> de Customer Comms. <strong>Communicalia, Certysign e Data Quality<\/strong>. A nossa tecnologia desenvolvida internamente, concebida numa perspetiva de <strong>seguran\u00e7a desde a conce\u00e7\u00e3o<\/strong>, permite uma r\u00e1pida implementa\u00e7\u00e3o do projeto.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1646305483800{padding-top: 20px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1648717675160{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #8ef4d2 !important;}&#8221;]<strong>Resultados<\/strong><\/p>\n<p>Alguns dos <strong>resultados tang\u00edveis<\/strong> desta colabora\u00e7\u00e3o foram os seguintes<\/p>\n<ul>\n<li><strong>Integra\u00e7\u00e3o do canal papel nos diferentes canais digitais<\/strong> e explora\u00e7\u00e3o das possibilidades decorrentes desta transforma\u00e7\u00e3o.<\/li>\n<li><strong>Redu\u00e7\u00e3o de mais de 50%<\/strong> nos custos de produ\u00e7\u00e3o gr\u00e1fica.<\/li>\n<li><strong>Melhoria<\/strong> do <strong> <em>tempo de coloca\u00e7\u00e3o no mercado<\/em><\/strong> na rece\u00e7\u00e3o de comunica\u00e7\u00f5es transaccionais.<\/li>\n<li><strong>Poupan\u00e7a de 2\/3 no or\u00e7amento<\/strong> das comunica\u00e7\u00f5es transaccionais.<\/li>\n<li><strong>Compreens\u00e3o<\/strong> substancialmente <strong>melhorada da intera\u00e7\u00e3o dos clientes com as comunica\u00e7\u00f5es<\/strong>, atrav\u00e9s de an\u00e1lises.<\/li>\n<li><strong>Recupera\u00e7\u00e3o inteligente de comunica\u00e7\u00f5es falhadas<\/strong> atrav\u00e9s de canais digitais.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1645705128544{padding-top: 50px !important;}&#8221;][vc_cta h2=&#8221;Quer aplicar esta hist\u00f3ria de sucesso na sua empresa?&#8221; h4=&#8221;Contacte-nos se considerar que alguma das plataformas e solu\u00e7\u00f5es envolvidas neste processo de transforma\u00e7\u00e3o digital pode ser \u00fatil para estrat\u00e9gias semelhantes na sua empresa.&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f22880-o1\" lang=\"pt-PT\" dir=\"ltr\" data-wpcf7-id=\"22880\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/pt\/wp-json\/wp\/v2\/posts\/21419#wpcf7-f22880-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formul\u00e1rio de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"22880\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pt_PT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f22880-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"col1-2 pd-10\">\n\t<p>Nome*<span class=\"wpcf7-form-control-wrap\" data-name=\"Nombre\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Nombre\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Apelido*<span class=\"wpcf7-form-control-wrap\" data-name=\"Apellidos\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Apellidos\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Endere\u00e7o de correio eletr\u00f3nico da empresa*<span class=\"wpcf7-form-control-wrap\" data-name=\"Email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"Email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-2 pd-10\">\n\t<p>Telefone<span class=\"wpcf7-form-control-wrap\" data-name=\"Telefono\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"Telefono\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"col1-1 pd-10\">\n\t<p><label class=\"checkbox-label\"><span>Concordo com o processamento dos meus dados pessoais para receber informa\u00e7\u00f5es de marketing de acordo com a nossa <a class=\"post entry-content\" href=\"https:\/\/mailcommsgroup.com\/politica-de-privacidad\/\" target=\"_blank\"><strong>pol\u00edtica de privacidade.<\/strong><\/a><\/span><span class=\"wpcf7-form-control-wrap\" data-name=\"conditions\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"conditions[]\" value=\"1\" \/><span class=\"wpcf7-list-item-label\">1<\/span><\/span><\/span><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"col1-1 pd-10 submit-col\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Envia\" \/><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"url\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text displaynone\" aria-invalid=\"false\" value=\"clientescomms.com\" type=\"text\" name=\"url\" \/><\/span>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1646219495786{padding-top: 10px !important;padding-bottom: 10px !important;background-color: #8ef4d2 !important;}&#8221;] CASO DE SUCESSO [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1646219641873{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]Empresa Seguradora do s. XXI com quase 2 milh\u00f5es de clientes em Espanha e cerca de 2,5 milh\u00f5es de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[699,502,505],"class_list":["post-21419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-sucesso-setor-segurador","category-solucoes-de-comunicacao-com-valor-juridico","category-solucoes-de-comunicacao-omnicanal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transforma\u00e7\u00e3o digital das comunica\u00e7\u00f5es omnicanal<\/title>\n<meta name=\"description\" content=\"Estudo de caso do sector dos seguros sobre a transforma\u00e7\u00e3o digital das comunica\u00e7\u00f5es transaccionais omnicanal\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transforma\u00e7\u00e3o digital das comunica\u00e7\u00f5es omnicanal\" \/>\n<meta property=\"og:description\" content=\"Estudo de caso do sector dos seguros sobre a transforma\u00e7\u00e3o digital das comunica\u00e7\u00f5es transaccionais omnicanal\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailcomms Group\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-17T13:52:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-07T15:12:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/Mailteck-CustomerComms_892x623.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"892\" \/>\n\t<meta property=\"og:image:height\" content=\"623\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mailcomms Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:site\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mailcomms Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/\"},\"author\":{\"name\":\"Mailcomms Group\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#\/schema\/person\/c3a3ecfc795ade78319e6b1af9d65684\"},\"headline\":\"Hist\u00f3ria de sucesso. Transforma\u00e7\u00e3o digital das comunica\u00e7\u00f5es omnicanal no sector dos seguros\",\"datePublished\":\"2022-03-17T13:52:42+00:00\",\"dateModified\":\"2023-09-07T15:12:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/\"},\"wordCount\":788,\"publisher\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/Mailteck-CustomerComms_892x623.jpg\",\"articleSection\":[\"Casos de sucesso - Setor segurador\",\"Solu\u00e7\u00f5es de comunica\u00e7\u00e3o com valor jur\u00eddico\",\"Solu\u00e7\u00f5es de comunica\u00e7\u00e3o omnicanal\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/\",\"url\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/\",\"name\":\"Transforma\u00e7\u00e3o digital das comunica\u00e7\u00f5es omnicanal\",\"isPartOf\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/Mailteck-CustomerComms_892x623.jpg\",\"datePublished\":\"2022-03-17T13:52:42+00:00\",\"dateModified\":\"2023-09-07T15:12:10+00:00\",\"description\":\"Estudo de caso do sector dos seguros sobre a transforma\u00e7\u00e3o digital das comunica\u00e7\u00f5es transaccionais omnicanal\",\"breadcrumb\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/#primaryimage\",\"url\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/Mailteck-CustomerComms_892x623.jpg\",\"contentUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/Mailteck-CustomerComms_892x623.jpg\",\"width\":892,\"height\":623,\"caption\":\"Caso de \u00e9xito. Transformaci\u00f3n digital de las comunicaciones omnicanal en el sector asegurador\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Mailcomms Group\",\"item\":\"https:\/\/mailcommsgroup.com\/pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blogue\",\"item\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Hist\u00f3ria de sucesso. Transforma\u00e7\u00e3o digital das comunica\u00e7\u00f5es omnicanal no sector dos seguros\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#website\",\"url\":\"https:\/\/mailcommsgroup.com\/pt\/\",\"name\":\"MailComms Group\",\"description\":\"La transformaci\u00f3n digital a trav\u00e9s de la comunicaci\u00f3n omnicanal, con plena validez legal.\",\"publisher\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#organization\"},\"alternateName\":\"MailComms Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mailcommsgroup.com\/pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#organization\",\"name\":\"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.\",\"alternateName\":\"MailComms Group\",\"url\":\"https:\/\/mailcommsgroup.com\/pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png\",\"contentUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png\",\"width\":512,\"height\":512,\"caption\":\"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/CommsCustomer\",\"https:\/\/www.linkedin.com\/company\/customercomms\/\",\"https:\/\/www.youtube.com\/channel\/UCtvYLee1QHy89JS2-gMgnTQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mailcommsgroup.com\/pt\/#\/schema\/person\/c3a3ecfc795ade78319e6b1af9d65684\",\"name\":\"Mailcomms Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g\",\"caption\":\"Mailcomms Group\"},\"sameAs\":[\"https:\/\/mailcommsgroup.com\"],\"url\":\"https:\/\/mailcommsgroup.com\/pt\/blog\/author\/ntrwrks_ccmms\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Transforma\u00e7\u00e3o digital das comunica\u00e7\u00f5es omnicanal","description":"Estudo de caso do sector dos seguros sobre a transforma\u00e7\u00e3o digital das comunica\u00e7\u00f5es transaccionais omnicanal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/","og_locale":"pt_PT","og_type":"article","og_title":"Transforma\u00e7\u00e3o digital das comunica\u00e7\u00f5es omnicanal","og_description":"Estudo de caso do sector dos seguros sobre a transforma\u00e7\u00e3o digital das comunica\u00e7\u00f5es transaccionais omnicanal","og_url":"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/","og_site_name":"Mailcomms Group","article_published_time":"2022-03-17T13:52:42+00:00","article_modified_time":"2023-09-07T15:12:10+00:00","og_image":[{"width":892,"height":623,"url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/Mailteck-CustomerComms_892x623.jpg","type":"image\/jpeg"}],"author":"Mailcomms Group","twitter_card":"summary_large_image","twitter_creator":"@CommsCustomer","twitter_site":"@CommsCustomer","twitter_misc":{"Escrito por":"Mailcomms Group","Tempo estimado de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/#article","isPartOf":{"@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/"},"author":{"name":"Mailcomms Group","@id":"https:\/\/mailcommsgroup.com\/pt\/#\/schema\/person\/c3a3ecfc795ade78319e6b1af9d65684"},"headline":"Hist\u00f3ria de sucesso. Transforma\u00e7\u00e3o digital das comunica\u00e7\u00f5es omnicanal no sector dos seguros","datePublished":"2022-03-17T13:52:42+00:00","dateModified":"2023-09-07T15:12:10+00:00","mainEntityOfPage":{"@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/"},"wordCount":788,"publisher":{"@id":"https:\/\/mailcommsgroup.com\/pt\/#organization"},"image":{"@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/#primaryimage"},"thumbnailUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/Mailteck-CustomerComms_892x623.jpg","articleSection":["Casos de sucesso - Setor segurador","Solu\u00e7\u00f5es de comunica\u00e7\u00e3o com valor jur\u00eddico","Solu\u00e7\u00f5es de comunica\u00e7\u00e3o omnicanal"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/","url":"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/","name":"Transforma\u00e7\u00e3o digital das comunica\u00e7\u00f5es omnicanal","isPartOf":{"@id":"https:\/\/mailcommsgroup.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/#primaryimage"},"image":{"@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/#primaryimage"},"thumbnailUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/Mailteck-CustomerComms_892x623.jpg","datePublished":"2022-03-17T13:52:42+00:00","dateModified":"2023-09-07T15:12:10+00:00","description":"Estudo de caso do sector dos seguros sobre a transforma\u00e7\u00e3o digital das comunica\u00e7\u00f5es transaccionais omnicanal","breadcrumb":{"@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/#primaryimage","url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/Mailteck-CustomerComms_892x623.jpg","contentUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2022\/03\/Mailteck-CustomerComms_892x623.jpg","width":892,"height":623,"caption":"Caso de \u00e9xito. Transformaci\u00f3n digital de las comunicaciones omnicanal en el sector asegurador"},{"@type":"BreadcrumbList","@id":"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-da-transformacao-digital-das-comunicacoes-omnicanal-no-sector-dos-seguros\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Mailcomms Group","item":"https:\/\/mailcommsgroup.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Blogue","item":"https:\/\/mailcommsgroup.com\/pt\/blog\/"},{"@type":"ListItem","position":3,"name":"Hist\u00f3ria de sucesso. Transforma\u00e7\u00e3o digital das comunica\u00e7\u00f5es omnicanal no sector dos seguros"}]},{"@type":"WebSite","@id":"https:\/\/mailcommsgroup.com\/pt\/#website","url":"https:\/\/mailcommsgroup.com\/pt\/","name":"MailComms Group","description":"La transformaci\u00f3n digital a trav\u00e9s de la comunicaci\u00f3n omnicanal, con plena validez legal.","publisher":{"@id":"https:\/\/mailcommsgroup.com\/pt\/#organization"},"alternateName":"MailComms Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailcommsgroup.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/mailcommsgroup.com\/pt\/#organization","name":"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.","alternateName":"MailComms Group","url":"https:\/\/mailcommsgroup.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/mailcommsgroup.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png","contentUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png","width":512,"height":512,"caption":"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal."},"image":{"@id":"https:\/\/mailcommsgroup.com\/pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/CommsCustomer","https:\/\/www.linkedin.com\/company\/customercomms\/","https:\/\/www.youtube.com\/channel\/UCtvYLee1QHy89JS2-gMgnTQ"]},{"@type":"Person","@id":"https:\/\/mailcommsgroup.com\/pt\/#\/schema\/person\/c3a3ecfc795ade78319e6b1af9d65684","name":"Mailcomms Group","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g","caption":"Mailcomms Group"},"sameAs":["https:\/\/mailcommsgroup.com"],"url":"https:\/\/mailcommsgroup.com\/pt\/blog\/author\/ntrwrks_ccmms\/"}]}},"_links":{"self":[{"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/posts\/21419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/comments?post=21419"}],"version-history":[{"count":1,"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/posts\/21419\/revisions"}],"predecessor-version":[{"id":21448,"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/posts\/21419\/revisions\/21448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/media\/19730"}],"wp:attachment":[{"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/media?parent=21419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailcommsgroup.com\/pt\/wp-json\/wp\/v2\/categories?post=21419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}