{"id":21275,"date":"2023-04-20T10:24:07","date_gmt":"2023-04-20T08:24:07","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/caso-de-sucesso-santaluzia\/"},"modified":"2023-09-07T17:10:13","modified_gmt":"2023-09-07T15:10:13","slug":"caso-de-sucesso-santaluzia","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/pt\/blog\/caso-de-sucesso-santaluzia\/","title":{"rendered":"HIST\u00d3RIA DE SUCESSO. Santaluzia."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1646219495786{padding-top: 10px !important;padding-bottom: 10px !important;background-color: #8ef4d2 !important;}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><strong>CASO DE SUCESSO<\/strong><\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1683104543835{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]<strong>Empresa<\/strong><\/p>\n<p>A Santaluc\u00eda Seguros \u00e9 uma empresa l\u00edder na prote\u00e7\u00e3o integral das fam\u00edlias, com mais de 100 anos de experi\u00eancia e elevadas classifica\u00e7\u00f5es de clientes.<\/p>\n<p>Com mais de 7 milh\u00f5es de clientes, 10.000 empregados e 750 pontos de venda em toda a Espanha, este grupo segurador \u00e9 um dos 10 mais importantes do mercado nacional.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14224\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/04\/2560px-Santalucia_Seguros_logo.svg_-300x67.png\" alt=\"\" width=\"197\" height=\"44\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/04\/2560px-Santalucia_Seguros_logo.svg_-300x67.png 300w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/04\/2560px-Santalucia_Seguros_logo.svg_-1024x230.png 1024w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/04\/2560px-Santalucia_Seguros_logo.svg_-768x172.png 768w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/04\/2560px-Santalucia_Seguros_logo.svg_-1536x344.png 1536w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/04\/2560px-Santalucia_Seguros_logo.svg_-2048x459.png 2048w\" sizes=\"auto, (max-width: 197px) 100vw, 197px\" \/>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;9160&#8243; img_size=&#8221;large&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;9161&#8243; img_size=&#8221;large&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1681808455281{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]<strong>Necessidade<\/strong><\/p>\n<p>Aumentar a taxa de convers\u00e3o das assinaturas dos tomadores de seguros, reduzindo assim o risco de incumprimento.<\/p>\n<p>O principal desafio \u00e9 obter a assinatura das ap\u00f3lices em carteira sem endosso e em que o canal escolhido pelo cliente \u00e9 o correio.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1681808482545{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]<strong>Solu\u00e7\u00e3o<\/strong><\/p>\n<p>Como etapa de prepara\u00e7\u00e3o e otimiza\u00e7\u00e3o do processo: tratamento da base de dados de contactos da carteira de ap\u00f3lices dos segurados cuja assinatura n\u00e3o foi recolhida na altura atrav\u00e9s de canais f\u00edsicos.<\/p>\n<p>Conce\u00e7\u00e3o do processo de assinatura eletr\u00f3nica multicanal, simples, \u00e1gil e personalizado que gera confian\u00e7a nos clientes que n\u00e3o se sentem \u00e0 vontade com os canais digitais.<\/p>\n<p>Programa\u00e7\u00e3o de uma s\u00e9rie de comunica\u00e7\u00f5es multicanais, integrando e alternando correio eletr\u00f3nico e SMS, para explicar e solicitar a assinatura da ap\u00f3lice.<\/p>\n<p>Composi\u00e7\u00e3o da comunica\u00e7\u00e3o a partir da qual se inicia o processo de assinatura, respeitando a imagem de marca e o endere\u00e7o de correio eletr\u00f3nico de Santaluc\u00eda<em>(remetente<\/em>), que \u00e9 fundamental para gerar confian\u00e7a, tanto nos envios como em cada etapa do processo.<\/p>\n<p>Por fim, o comportamento das comunica\u00e7\u00f5es multicanal \u00e9 rastreado e todas as provas associadas ao processo de assinatura s\u00e3o reunidas num certificado, conferindo validade jur\u00eddica ao processo.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;9162&#8243; img_size=&#8221;230&#215;230&#8243; css=&#8221;.vc_custom_1646304515313{padding-top: 15px !important;}&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;9163&#8243; img_size=&#8221;medium&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1681808500945{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221;]<strong>Aplica\u00e7\u00f5es e ferramentas<\/strong><\/p>\n<p>O projeto \u00e9 constru\u00eddo em torno da nossa plataforma CertySign, concebida sob a filosofia da <em>conformidade desde a conce\u00e7\u00e3o<\/em>, que permite gerar, enviar, rastrear, certificar e salvaguardar comunica\u00e7\u00f5es e transac\u00e7\u00f5es.<\/p>\n<p>A CertySign tamb\u00e9m tem uma garantia adicional, uma vez que somos um fornecedor de servi\u00e7os de confian\u00e7a qualificado na entrega eletr\u00f3nica certificada, reconhecido pelo Minist\u00e9rio dos Assuntos Econ\u00f3micos e da Transforma\u00e7\u00e3o Digital.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1646305483800{padding-top: 20px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1681808523952{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #8ef4d2 !important;}&#8221;]<strong>Resultados<\/strong><\/p>\n<p>Ado\u00e7\u00e3o do canal digital pelos clientes, o que facilita a digitaliza\u00e7\u00e3o operacional dos processos da Santalucia.<\/p>\n<ul>\n<li>Taxas de recupera\u00e7\u00e3o de ap\u00f3lices n\u00e3o assinadas superiores a 40 %. 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