{"id":21245,"date":"2023-06-06T15:21:19","date_gmt":"2023-06-06T13:21:19","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/participamos-no-congresso-sobre-comunicacao-e-marketing-no-sector-dos-seguros-doicea\/"},"modified":"2023-09-07T17:09:46","modified_gmt":"2023-09-07T15:09:46","slug":"participamos-no-congresso-sobre-comunicacao-e-marketing-no-sector-dos-seguros-doicea","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/pt\/blog\/participamos-no-congresso-sobre-comunicacao-e-marketing-no-sector-dos-seguros-doicea\/","title":{"rendered":"Particip\u00e1mos no Congresso do ICEA sobre Comunica\u00e7\u00e3o e Marketing no Sector dos Seguros"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;grid&#8221;][vc_column dp_animation=&#8221;&#8221;][vc_single_image image=&#8221;14540&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; dp_animation=&#8221;&#8221; alt=&#8221;Marian Garc\u00eda Benito &#8211; Marketing Product Manager&#8221;][vc_column_text dp_animation=&#8221;&#8221;]No dia 8 de junho participaremos como principais colaboradores na 11\u00aa edi\u00e7\u00e3o do Congresso de Comunica\u00e7\u00e3o e Marketing no Sector Segurador. A confer\u00eancia, que ter\u00e1 lugar no hotel Vincci Soho em Madrid, \u00e9 organizada pela ICEA, a mais importante associa\u00e7\u00e3o do sector, e contar\u00e1 com a presen\u00e7a de algumas das companhias de seguros mais representativas, tais como: Allianz, Asisa, Asitur, DKV, FIATC, Iris Global, Lagun Aro, Musaat, Mutual M\u00e9dica e Occident.<\/p>\n<p>As conversas que ter\u00e3o lugar durante o evento basear-se-\u00e3o em tr\u00eas ideias que apontam para a personaliza\u00e7\u00e3o, a personaliza\u00e7\u00e3o e a experi\u00eancia do utilizador como as chaves do futuro:<\/p>\n<ul>\n<li>A \u00fanica coisa que \u00e9 permanente \u00e9 a mudan\u00e7a: como evoluir tendo em mente o consumidor do s\u00e9culo XXI.<\/li>\n<li>Flexibilidade, simplifica\u00e7\u00e3o e mudan\u00e7a na reorienta\u00e7\u00e3o de marcas bem conhecidas e consolidadas.<\/li>\n<li>Como gerar conte\u00fados personalizados, compreender tend\u00eancias e comportamentos futuros.<\/li>\n<\/ul>\n<p>CEOs, directores de marketing, respons\u00e1veis por \u00e1reas de clientes e gestores de estrat\u00e9gia de empresas e organiza\u00e7\u00f5es l\u00edderes no sector debater\u00e3o estas propostas.<\/p>\n<blockquote><p>&#8220;Depois de quase tr\u00eas d\u00e9cadas no sector, e tendo em conta a nossa forte especializa\u00e7\u00e3o, no Grupo Mailcomms estamos muito conscientes da import\u00e2ncia da comunica\u00e7\u00e3o e do marketing no sector dos seguros, o nosso sector estrat\u00e9gico&#8221;, afirma Javier Echebarr\u00eda CEO da Mailcomms, um grupo formado pela MailTecK &amp; Customer Comms. &#8220;Uma grande parte da gera\u00e7\u00e3o de neg\u00f3cios para as empresas reside na manuten\u00e7\u00e3o de uma rela\u00e7\u00e3o perfeita com os seus clientes atrav\u00e9s de comunica\u00e7\u00f5es omnicanal personalizadas e de uma experi\u00eancia de utilizador envolvente&#8221;, acrescenta.<\/p><\/blockquote>\n<p>[\/vc_column_text][vc_column_text dp_animation=&#8221;&#8221;]As nossas ac\u00e7\u00f5es com o ICEA, nas suas diferentes actividades e congressos, resultam do nosso compromisso de construir alian\u00e7as para partilhar pr\u00e1ticas e conhecimentos. Neste caso, a coopera\u00e7\u00e3o materializa-se em torno de uma das \u00e1reas em que nos especializamos: marketing e comunica\u00e7\u00e3o.<\/p>\n<p>Para al\u00e9m disso, durante o evento, teremos um stand onde poderemos falar com todos os profissionais que vierem, tanto os presentes como os participantes. Convidamo-lo a passar algum tempo connosco para falarmos sobre o nosso contributo para os departamentos de Comunica\u00e7\u00e3o e Marketing das companhias de seguros. Melhorar a experi\u00eancia do utilizador, ter impacto no neg\u00f3cio e reduzir o risco atrav\u00e9s da conformidade s\u00e3o algumas das respostas, mas estou certo de que todos podemos identificar muitas mais \u00e1reas em que podemos trabalhar em conjunto.<\/p>\n<p>Para mais informa\u00e7\u00f5es ou para se inscrever no 11\u00ba Congresso de Comunica\u00e7\u00e3o e Marketing no Sector dos Seguros, <a href=\"https:\/\/www.icea.es\/es-ES\/formacion\/jornadas\/Jornadas%20y%20Eventos\/2023\/11-Congreso-CMK.aspx?email\" target=\"_blank\" rel=\"noopener\">visite esta p\u00e1gina<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>No dia 8 de junho, vamos colaborar na 11\u00aa edi\u00e7\u00e3o do Congresso sobre Comunica\u00e7\u00e3o e Marketing no Sector dos Seguros, organizado pelo ICEA. Durante o dia, ser\u00e3o abordadas tr\u00eas ideias principais: personaliza\u00e7\u00e3o, personaliza\u00e7\u00e3o e experi\u00eancia do utilizador.<\/p>\n","protected":false},"author":1,"featured_media":20281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[499],"class_list":["post-21245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-da-empresa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Particip\u00e1mos no Congresso do ICEA sobre Comunica\u00e7\u00e3o e Marketing no Sector dos Seguros<\/title>\n<meta name=\"description\" content=\"No dia 8 de junho, vamos colaborar na 11\u00aa edi\u00e7\u00e3o do Congresso sobre Comunica\u00e7\u00e3o e Marketing no Sector dos Seguros, organizado pelo ICEA. 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