{"id":44503,"date":"2026-03-26T17:25:46","date_gmt":"2026-03-26T16:25:46","guid":{"rendered":"https:\/\/mailcommsgroup.com\/?p=44503"},"modified":"2026-03-26T17:28:07","modified_gmt":"2026-03-26T16:28:07","slug":"segmentation-direct-marketing-direct-custom-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/","title":{"rendered":"The importance of segmentation in direct marketing to design personalized campaigns"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; el_class=&#8221;El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;44508&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1679050935288{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; css=&#8221;.vc_custom_1742553516084{margin-top: -70px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1774524192034{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 !important;}&#8221; dp_animation=&#8221;&#8221;]<span style=\"font-size: 20px;\"><strong>Table of Contents <\/strong><\/span><\/p>\n<ol>\n<li><a href=\"#uno\">What is segmentation in direct marketing?<\/a><\/li>\n<li><a href=\"#dos\">Segmentation criteria to design customized campaigns<\/a><\/li>\n<li><a href=\"#tres\">Advantages of using segmentation to design personalized campaigns<\/a><\/li>\n<li><a href=\"#cuatro\">How to implement segmentation in direct marketing for your company&#8217;s personalized campaigns<\/a><\/li>\n<li><a href=\"#cinco\">Frequently asked questions on the importance of direct marketing segmentation for personalized campaigns<\/a><\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;110px&#8221; css=&#8221;.vc_custom_1774524194872{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]Personalized advertising and promotional messages have proven to be the most effective. For this reason, they have become the backbone of <strong>direct marketing strategies.<\/strong> Customer segmentation is a central part of this message personalization. <strong>We analyze what it consists of and how it is integrated into a promotional campaign.<\/strong><\/p>\n<p>To this end, we focus on these topics:<\/p>\n<ul>\n<li>Definition of the concept of segmentation applied to direct marketing.<\/li>\n<li>The main criteria used to segment the market.<\/li>\n<li>Advantages of working with segmented customers in personalized marketing campaigns.<\/li>\n<li>How to implement this process in your company.<\/li>\n<\/ul>\n<p><strong>Discover our <a href=\"https:\/\/mailcommsgroup.com\/en\/marketing-communications\/direct-and-promotional-marketing\/\">direct marketing service for companies.<\/a><\/strong><\/p>\n<div class=\"section\">\r\n\t\t<div  class=\"row morado bg-morado-claro pd-t-20 pd-b-20 banner-goto bd-r-20\" style=\"background-image:url(https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/11\/Banners_Blog_Burofax_01.jpg);\">\r\n\t\t\r\n\t\t<div class=\"flex vcenter height\">\t\t<div class=\"col3-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<h4><strong><span style=\"font-size: 24px; color: #fff; text-shadow: 0px 1px 8px black;\">Attract and engage your customers with relevant and personalized messages.<\/span><\/strong><\/h4>\n\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col2-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 align-c negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<a  href=\"https:\/\/mailcommsgroup.com\/en\/marketing-communications\/direct-and-promotional-marketing\/\"  class=\"btn negro bg-blanco max-width-marketing-banner\">MORE INFO DIRECT MARKETING<\/a>\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\r\n\t<\/div>\r\n\t\r\n<\/div>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1774524197072{margin-top: -100px !important;}&#8221; el_id=&#8221;uno&#8221;][vc_column_text css=&#8221;.vc_custom_1774521670604{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>What is segmentation in direct marketing?<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]The consumer market is broad and very diverse. Messages that arouse curiosity and seduce some people leave others indifferent. We are talking about the message, not the item or service being offered for sale. The <strong>same product can be bought by very different user profiles, if the way it is advertised is right.<\/strong><\/p>\n<p>In this context, it seems essential to identify your customers, grouping them by similar preferences and tastes, in order to be able to personalize direct marketing campaigns. This is segmentation, <strong>the process by which the heterogeneous set of customers is subdivided into different, smaller and more homogeneous groups,<\/strong> in which consumers share certain characteristics.<\/p>\n<p>The objective of segmenting the market is to launch more personalized messages, since it has been proven that they are more effective and generate a higher response rate. In addition, segmentation is not a static process, but a dynamic one. <strong>Criteria can be changed according to each marketing campaign. In this way, investment is optimized and ROI is increased. <\/strong><\/p>\n<p>We remind <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/marketing-customized\/\">what personalized marketing is and how it benefits your company.<\/a><\/strong><\/p>\n<div class=\"section\">\r\n\t\t<div  class=\"row morado bg-morado-claro pd-t-20 pd-b-20 banner-goto bd-r-20\" style=\"background-image:url(https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/11\/Banners_Blog_Burofax_02.jpg);\">\r\n\t\t\r\n\t\t<div class=\"flex vcenter height\">\t\t<div class=\"col3-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<h4><span style=\"font-size: 20px; color: #fff; text-shadow: 0px 1px 8px black;\"><strong>Take advantage of direct marketing campaigns to increase your reach and customer loyalty.<\/strong>  Contact us and find out how we can help you.<\/span><\/h4>\n\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col2-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 align-c negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"btn negro bg-blanco open-contact\">Contact a specialist now<\/div>\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\r\n\t<\/div>\r\n\t\r\n<\/div>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1774524201007{margin-top: -100px !important;}&#8221; el_id=&#8221;dos&#8221;][vc_column_text css=&#8221;.vc_custom_1774521755478{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>Segmentation criteria to design customized campaigns<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]One of the keys <strong>to effective segmentation is to select customers according to the needs of each campaign.<\/strong> In other words, the most significant criteria should be used according to the product or promotion being planned.<\/p>\n<p>There are countless principles that can be used to segment consumers. These are the most commonly used.<\/p>\n<p>You are interested in knowing<strong><a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/what-is-direct-marketing\/\"> what is direct marketing and its strategies.<\/a><\/strong>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1774524203392{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1774523657089{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #F2F2F2 !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h3 style=\"margin-top: 0px;\"><strong>Geographic segmentation<\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]There are campaigns that target only one country or a specific population. In these cases, <strong>it is important to select customers by location.<\/strong><\/p>\n<p>It is also an interesting section when you are interested in managing data such as climate, the peculiarities of an urban or rural environment, culture, gastronomic uses. In short, any data related to the location.[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1774524206680{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1774523698017{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #F2F2F2 !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h3 style=\"margin-top: 0px;\"><strong>Demographic criteria<\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]This is one of the most classic segmentations, in which <strong>groups of people are classified by sex, age, occupation, religion, economic level, marital status or studies, to mention the most frequent.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1774524209056{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1774523737889{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #F2F2F2 !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h3 style=\"margin-top: 0px;\"><strong>Psychographic criteria<\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]A somewhat more complex indicator, because it is about identifying customers who share the same lifestyle, since <strong>are assumed to have similar buying preferences. We talk about values, interests or skills. <\/strong><\/p>\n<p>Clearly, this information can only be obtained directly by asking each individual, through surveys, interviews and other voluntary forms. This information may be somewhat less reliable because it is more subjective.[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1774524211040{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1774523775705{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #F2F2F2 !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h3 style=\"margin-top: 0px;\"><strong>Behavioral segmentation<\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]This section uses behavioral patterns and behaviors related to their decision making and buying process. Direct information about how your customers act is compiled here, which makes this data very reliable.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-44510 aligncenter\" title=\"criteria-segmentation-customized-campaigns\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/criterios-segmentacion-campanas-personalizadas.webp\" alt=\"Customer segmentation process in direct marketing\" width=\"669\" height=\"619\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/criterios-segmentacion-campanas-personalizadas.webp 669w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/criterios-segmentacion-campanas-personalizadas-300x278.webp 300w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\" \/><\/p>\n<p>There are <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/benefits-physical-digital-digital-channels-direct-marketing\/\">added benefits if you combine physical and digital channels in your personalized campaigns.<\/a><\/strong> in your personalized campaigns.[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1774524214184{margin-top: -100px !important;}&#8221; el_id=&#8221;tres&#8221;][vc_column_text css=&#8221;.vc_custom_1774523822514{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>Advantages of using segmentation to design personalized campaigns<br \/>\n<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]We take a brief look at the most interesting benefits of segmentation for companies that use it for their direct marketing campaigns.<\/p>\n<ul>\n<li><strong>Personalized messages.<\/strong> You know your customers, you group them by similarities and you can create messages that really appeal to them. Everything is configured taking into account personal criteria: the language, the moment, the channel&#8230;<\/li>\n<li><strong>Increased satisfaction of users,<\/strong> who feel more cared for, listened to and appreciate that their opinions are taken into account.<\/li>\n<li><strong>Your brand image<\/strong> is strengthened and more clearly differentiated from the competition. Precisely because you can launch personalized marketing.<\/li>\n<li>Your company&#8217;<strong> s marketing investment<\/strong> is<strong> more profitable<\/strong>. Personalized campaigns with consumer segmentation have higher response rates and a higher percentage of crystallization in purchases.<\/li>\n<li>It allows you to <strong>use omnichannel communication strategies,<\/strong> even combining physical and digital media, which translates into greater reach and effectiveness.<\/li>\n<\/ul>\n<p>Learn about the most effective <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/strategy-multichannel\/\">most effective multichannel marketing strategies for companies.<\/a><\/strong>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1774524217632{margin-top: -100px !important;}&#8221; el_id=&#8221;cuatro&#8221;][vc_column_text css=&#8221;.vc_custom_1774523942984{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>How to implement segmentation in direct marketing for your company&#8217;s personalized campaigns<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]It has been proven that segmentation is a determining factor for the <strong>success of personalized marketing campaigns.<\/strong> For your company to be sure that your market is reliably segmented and effectively applied, we recommend that you have technological tools that allow you to<\/p>\n<ul>\n<li>Compile, manage and identify your customer data.<\/li>\n<li>Select effectively.<\/li>\n<li>Monitoring and measuring results.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-44513 aligncenter\" title=\"segmentation-direct-marketing-direct-custom-marketing-bells\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/segmentacion-nmarketing-directo-campanas-personalizadas.webp\" alt=\"Segmentation process in direct and promotional marketing\" width=\"639\" height=\"363\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/segmentacion-nmarketing-directo-campanas-personalizadas.webp 639w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/segmentacion-nmarketing-directo-campanas-personalizadas-300x170.webp 300w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><\/p>\n<p>An effective <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/technology-platforms\/\">CRM (Customer Relationship Management)<\/a><\/strong> becomes a very effective tool to manage interactions with customers and provide them with more satisfying and comprehensive experiences.<\/p>\n<p>At <strong>MailComms Group<\/strong> we offer you a technological platform that integrates all the communications and interactions of your company, <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/integration-salesforce\/\">Salesforce.<\/a><\/strong> Let us take care of your direct and promotional marketing campaigns.[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1774524221663{margin-top: -100px !important;}&#8221; el_id=&#8221;cinco&#8221;][vc_column_text css=&#8221;.vc_custom_1774524030392{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>Frequently asked questions on the importance of direct marketing segmentation for personalized campaigns<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_toggle title=&#8221;Why is segmentation important in personalized direct marketing campaigns?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]<\/p>\n<p style=\"font-size: 16px;\">It is the most effective tool for <strong>creating personalized messages, which are more attractive to each customer and generate more satisfactory experiences.<\/strong> Thus, a closer bond is created and the response rate is increased.<\/p>\n<p>[\/vc_toggle][vc_toggle title=&#8221;How to apply segmentation in your company&#8217;s personalized campaigns?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]<\/p>\n<p style=\"font-size: 16px;\">It is essential to have a database with detailed customer information. More important than quantity is the quality of that information. From here, <strong>you need a CRM to manage interactions effectively and track customer responses in real time.<\/strong><\/p>\n<p>[\/vc_toggle][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; el_class=&#8221;El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;44508&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1679050935288{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; css=&#8221;.vc_custom_1742553516084{margin-top: -70px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1774524192034{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[481],"class_list":["post-44503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omnichannel-communication-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7 Segmentation in Direct Marketing (For Companies)<\/title>\n<meta name=\"description\" content=\"\u27a8 This is how customer SEGMENTATION influences the design of PERSONALIZED Marketing strategies \u271a Effectiveness \u271a Response rate \u271a Loyalty\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7 Segmentation in Direct Marketing (For Companies)\" \/>\n<meta property=\"og:description\" content=\"\u27a8 This is how customer SEGMENTATION influences the design of PERSONALIZED Marketing strategies \u271a Effectiveness \u271a Response rate \u271a Loyalty\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailcomms Group\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-26T16:25:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T16:28:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/segmentacion-marketing-directo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"892\" \/>\n\t<meta property=\"og:image:height\" content=\"623\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Mailcomms Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:site\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mailcomms Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/\"},\"author\":{\"name\":\"Mailcomms Group\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/c3a3ecfc795ade78319e6b1af9d65684\"},\"headline\":\"The importance of segmentation in direct marketing to design personalized campaigns\",\"datePublished\":\"2026-03-26T16:25:46+00:00\",\"dateModified\":\"2026-03-26T16:28:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/\"},\"wordCount\":1707,\"publisher\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/segmentacion-marketing-directo.webp\",\"articleSection\":[\"Omnichannel communication solutions\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/\",\"url\":\"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/\",\"name\":\"\u25b7 Segmentation in Direct Marketing (For Companies)\",\"isPartOf\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/segmentacion-marketing-directo.webp\",\"datePublished\":\"2026-03-26T16:25:46+00:00\",\"dateModified\":\"2026-03-26T16:28:07+00:00\",\"description\":\"\u27a8 This is how customer SEGMENTATION influences the design of PERSONALIZED Marketing strategies \u271a Effectiveness \u271a Response rate \u271a Loyalty\",\"breadcrumb\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/#primaryimage\",\"url\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/segmentacion-marketing-directo.webp\",\"contentUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/segmentacion-marketing-directo.webp\",\"width\":892,\"height\":623,\"caption\":\"Segmentaci\u00f3n en marketing directo para campa\u00f1as personalizadas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Mailcomms Group\",\"item\":\"https:\/\/mailcommsgroup.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/mailcommsgroup.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The importance of segmentation in direct marketing to design personalized campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#website\",\"url\":\"https:\/\/mailcommsgroup.com\/en\/\",\"name\":\"MailComms Group\",\"description\":\"La transformaci\u00f3n digital a trav\u00e9s de la comunicaci\u00f3n omnicanal, con plena validez legal.\",\"publisher\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#organization\"},\"alternateName\":\"MailComms Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mailcommsgroup.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#organization\",\"name\":\"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.\",\"alternateName\":\"MailComms Group\",\"url\":\"https:\/\/mailcommsgroup.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png\",\"contentUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png\",\"width\":512,\"height\":512,\"caption\":\"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/CommsCustomer\",\"https:\/\/www.linkedin.com\/company\/customercomms\/\",\"https:\/\/www.youtube.com\/channel\/UCtvYLee1QHy89JS2-gMgnTQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/c3a3ecfc795ade78319e6b1af9d65684\",\"name\":\"Mailcomms Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g\",\"caption\":\"Mailcomms Group\"},\"sameAs\":[\"https:\/\/mailcommsgroup.com\"],\"url\":\"https:\/\/mailcommsgroup.com\/en\/blog\/author\/ntrwrks_ccmms\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7 Segmentation in Direct Marketing (For Companies)","description":"\u27a8 This is how customer SEGMENTATION influences the design of PERSONALIZED Marketing strategies \u271a Effectiveness \u271a Response rate \u271a Loyalty","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7 Segmentation in Direct Marketing (For Companies)","og_description":"\u27a8 This is how customer SEGMENTATION influences the design of PERSONALIZED Marketing strategies \u271a Effectiveness \u271a Response rate \u271a Loyalty","og_url":"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/","og_site_name":"Mailcomms Group","article_published_time":"2026-03-26T16:25:46+00:00","article_modified_time":"2026-03-26T16:28:07+00:00","og_image":[{"width":892,"height":623,"url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/segmentacion-marketing-directo.webp","type":"image\/webp"}],"author":"Mailcomms Group","twitter_card":"summary_large_image","twitter_creator":"@CommsCustomer","twitter_site":"@CommsCustomer","twitter_misc":{"Written by":"Mailcomms Group","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/#article","isPartOf":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/"},"author":{"name":"Mailcomms Group","@id":"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/c3a3ecfc795ade78319e6b1af9d65684"},"headline":"The importance of segmentation in direct marketing to design personalized campaigns","datePublished":"2026-03-26T16:25:46+00:00","dateModified":"2026-03-26T16:28:07+00:00","mainEntityOfPage":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/"},"wordCount":1707,"publisher":{"@id":"https:\/\/mailcommsgroup.com\/en\/#organization"},"image":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/segmentacion-marketing-directo.webp","articleSection":["Omnichannel communication solutions"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/","url":"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/","name":"\u25b7 Segmentation in Direct Marketing (For Companies)","isPartOf":{"@id":"https:\/\/mailcommsgroup.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/#primaryimage"},"image":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/segmentacion-marketing-directo.webp","datePublished":"2026-03-26T16:25:46+00:00","dateModified":"2026-03-26T16:28:07+00:00","description":"\u27a8 This is how customer SEGMENTATION influences the design of PERSONALIZED Marketing strategies \u271a Effectiveness \u271a Response rate \u271a Loyalty","breadcrumb":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/#primaryimage","url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/segmentacion-marketing-directo.webp","contentUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/segmentacion-marketing-directo.webp","width":892,"height":623,"caption":"Segmentaci\u00f3n en marketing directo para campa\u00f1as personalizadas"},{"@type":"BreadcrumbList","@id":"https:\/\/mailcommsgroup.com\/en\/blog\/segmentation-direct-marketing-direct-custom-marketing-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Mailcomms Group","item":"https:\/\/mailcommsgroup.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/mailcommsgroup.com\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"The importance of segmentation in direct marketing to design personalized campaigns"}]},{"@type":"WebSite","@id":"https:\/\/mailcommsgroup.com\/en\/#website","url":"https:\/\/mailcommsgroup.com\/en\/","name":"MailComms Group","description":"La transformaci\u00f3n digital a trav\u00e9s de la comunicaci\u00f3n omnicanal, con plena validez legal.","publisher":{"@id":"https:\/\/mailcommsgroup.com\/en\/#organization"},"alternateName":"MailComms Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailcommsgroup.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailcommsgroup.com\/en\/#organization","name":"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.","alternateName":"MailComms Group","url":"https:\/\/mailcommsgroup.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailcommsgroup.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png","contentUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png","width":512,"height":512,"caption":"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal."},"image":{"@id":"https:\/\/mailcommsgroup.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/CommsCustomer","https:\/\/www.linkedin.com\/company\/customercomms\/","https:\/\/www.youtube.com\/channel\/UCtvYLee1QHy89JS2-gMgnTQ"]},{"@type":"Person","@id":"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/c3a3ecfc795ade78319e6b1af9d65684","name":"Mailcomms Group","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g","caption":"Mailcomms Group"},"sameAs":["https:\/\/mailcommsgroup.com"],"url":"https:\/\/mailcommsgroup.com\/en\/blog\/author\/ntrwrks_ccmms\/"}]}},"_links":{"self":[{"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/posts\/44503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/comments?post=44503"}],"version-history":[{"count":5,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/posts\/44503\/revisions"}],"predecessor-version":[{"id":44608,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/posts\/44503\/revisions\/44608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/media\/44508"}],"wp:attachment":[{"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/media?parent=44503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/categories?post=44503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}