{"id":44291,"date":"2026-03-24T15:47:35","date_gmt":"2026-03-24T14:47:35","guid":{"rendered":"https:\/\/mailcommsgroup.com\/?p=44291"},"modified":"2026-07-09T12:38:13","modified_gmt":"2026-07-09T10:38:13","slug":"from-personalization-to-hyper-personalization","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/from-personalization-to-hyper-personalization\/","title":{"rendered":"From Personalization to Hyper-Personalization: How Business Communications with Customers Are Evolving"},"content":{"rendered":"

[vc_row type=”grid” css=”.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column dp_animation=”” el_class=”El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal” font_color=”#81d742″][vc_single_image image=”44303″ img_size=”full” css=””][\/vc_column][\/vc_row][vc_row type=”grid” css=”.vc_custom_1679050935288{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column dp_animation=”” css=”.vc_custom_1547557427896{padding-top: 0px !important;}”][vc_empty_space height=”80px” css=”.vc_custom_1742553516084{margin-top: -70px !important;}”][vc_column_text css=”.vc_custom_1783593143463{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 !important;}” dp_animation=””]Table of Contents <\/strong><\/span><\/p>\n

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  1. From personalization to hyperpersonalization<\/a><\/li>\n
  2. The role of data in hyperpersonalization<\/a><\/li>\n
  3. Beyond marketing: the potential of corporate communications<\/a><\/li>\n
  4. A strategic opportunity for organizations<\/a><\/li>\n
  5. Frequently Asked Questions<\/a><\/li>\n<\/ol>\n

    [\/vc_column_text][vc_empty_space height=”110px” css=”.vc_custom_1774265677456{margin-top: -100px !important;}”][vc_column_text css=”” dp_animation=””]Customer expectations regarding the communications they receive from companies have changed profoundly in recent years. In an increasingly digital environment, users expect interactions that are relevant, timely and tailored to their context. <\/p>\n

    However, many organizations continue to use communication models based on basic segmentations or generic messages.<\/p>\n

    Hyper-personalization is a communication approach that uses real-time behavioral, contextual, and interaction data\u2014processed using artificial intelligence and machine learning\u2014to tailor the content, channel, the timing, and the format of each message to the specific circumstances of each individual customer\u2014going beyond segmentation by demographics or purchase history.<\/span><\/p>\n

    In this context, a concept is emerging that is transforming the way companies relate to their customers: hyperpersonalization<\/strong>.<\/p>\n

    This article is part of a series dedicated to analyzing how organizations can evolve towards more intelligent and relevant communications.<\/strong> Over the next few articles, we will address several key issues:<\/p>\n