{"id":44291,"date":"2026-03-24T15:47:35","date_gmt":"2026-03-24T14:47:35","guid":{"rendered":"https:\/\/mailcommsgroup.com\/?p=44291"},"modified":"2026-03-24T15:50:09","modified_gmt":"2026-03-24T14:50:09","slug":"de-la-personalizacion-a-la-hiperpersonalizacion","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/","title":{"rendered":"From personalization to hyper-personalization: how customer communications are evolving"},"content":{"rendered":"

[vc_row type=”grid” css=”.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column dp_animation=”” el_class=”El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal” font_color=”#81d742″][vc_single_image image=”44303″ img_size=”full” css=””][\/vc_column][\/vc_row][vc_row type=”grid” css=”.vc_custom_1679050935288{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column dp_animation=”” css=”.vc_custom_1547557427896{padding-top: 0px !important;}”][vc_empty_space height=”80px” css=”.vc_custom_1742553516084{margin-top: -70px !important;}”][vc_column_text css=”.vc_custom_1774265665378{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 !important;}” dp_animation=””]Table of Contents <\/strong><\/span><\/p>\n

    \n
  1. From personalization to hyperpersonalization<\/a><\/li>\n
  2. The role of data in hyperpersonalization<\/a><\/li>\n
  3. Beyond marketing: the potential of corporate communications<\/a><\/li>\n
  4. A strategic opportunity for organizations<\/a><\/li>\n<\/ol>\n

    [\/vc_column_text][vc_empty_space height=”110px” css=”.vc_custom_1774265677456{margin-top: -100px !important;}”][vc_column_text css=”” dp_animation=””]Customer expectations regarding the communications they receive from companies have changed profoundly in recent years. In an increasingly digital environment, users expect interactions that are relevant, timely and tailored to their context. <\/p>\n

    However, many organizations continue to use communication models based on basic segmentations or generic messages.<\/p>\n

    In this context, a concept is emerging that is transforming the way companies relate to their customers: hyperpersonalization<\/strong>.<\/p>\n

    This article is part of a series dedicated to analyzing how organizations can evolve towards more intelligent and relevant communications.<\/strong> Over the next few articles, we will address several key issues:<\/p>\n

      \n
    • What does hyper-personalization in communications really mean?<\/li>\n
    • How can it be applied in day-to-day business communications?<\/li>\n
    • What technologies make this possible?<\/li>\n
    • What regulation impacts?<\/li>\n<\/ul>\n

      The objective is to offer a clear vision on how companies can transform their communications into a strategic element of the customer experience.[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1774265679381{margin-top: -100px !important;}” el_id=”uno”][vc_column_text css=”.vc_custom_1774263948100{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

      From personalization to hyperpersonalization<\/strong><\/span><\/h2>\n

      [\/vc_column_text][vc_column_text css=”” dp_animation=””]For years, personalization in business communications has been based primarily on segmentation.<\/p>\n

      Adding the customer’s name to an email, sending offers based on purchase history or targeting campaigns to specific demographics were common practices and, at the time, represented a significant advance over completely generic communications.<\/p>\n

      However, hyperpersonalization goes far beyond that approach. This new paradigm uses real-time behavioral, contextual and interaction data, along with technologies such as artificial intelligence or machine learning, to create unique communication experiences for each customer. <\/p>\n

      This means that an organization can adapt multiple aspects of a communication:<\/p>\n

        \n
      • the content of the message<\/li>\n
      • the moment it is shipped<\/li>\n
      • the most suitable channel for the customer<\/li>\n
      • even the format or structure of the communication<\/li>\n<\/ul>\n

        All of this is based on the customer’s behavior, preferences and context.<\/p>\n

        \"Corporate[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1774265683032{margin-top: -100px !important;}” el_id=”dos”][vc_column_text css=”.vc_custom_1774264022899{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

        The role of data in hyperpersonalization<\/strong><\/span><\/h2>\n

        [\/vc_column_text][vc_column_text css=”” dp_animation=””]Hyper-personalization is only possible when organizations are able to correctly connect, integrate and analyze customer data…<\/p>\n

        Today, companies have a wealth of information available to them from multiple sources, such as:<\/p>\n

          \n
        • digital interactions<\/li>\n
        • behavior on websites or applications<\/li>\n
        • transaction history<\/li>\n
        • responses to previous communications<\/li>\n
        • self-declared preferences<\/li>\n
        • interactions with customer services<\/li>\n<\/ul>\n

          When this data is properly integrated and analyzed, organizations can build a 360\u00b0 view of the customer.<\/strong><\/p>\n

          This holistic view allows you to better understand customer needs, anticipate behaviors and design much more relevant communications.[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1774265686392{margin-top: -100px !important;}” el_id=”tres”][vc_column_text css=”.vc_custom_1774264100308{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

          Beyond marketing: the potential of corporate communications<\/strong><\/span><\/h2>\n

          [\/vc_column_text][vc_column_text css=”” dp_animation=””]When talking about hyperpersonalization, many organizations tend to associate it exclusively with marketing campaigns or commercial actions. However, one of the greatest potentials of this approach lies in another area: recurring or transactional business communications<\/strong>. <\/p>\n

          We refer to communications such as:<\/p>\n

            \n
          • invoices<\/li>\n
          • contracts<\/li>\n
          • regulatory notifications<\/li>\n
          • service communications<\/li>\n
          • operational warnings<\/li>\n<\/ul>\n

            Unlike many marketing campaigns, these communications tend to have very high open rates because they contain information that is relevant to the customer.<\/p>\n

            For this reason, they represent a unique opportunity to enhance the user experience and strengthen the relationship with the organization.<\/p>\n

            \"Regulatory[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1774265690424{margin-top: -100px !important;}” el_id=”cuatro”][vc_column_text css=”.vc_custom_1774265229426{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

            A strategic opportunity for organizations<\/strong><\/span><\/h2>\n

            [\/vc_column_text][vc_column_text css=”” dp_animation=””]Customer communications are undergoing a profound transformation.<\/p>\n

            What for years was considered a purely operational process – sending invoices, notifications or regulatory communications – is progressively becoming a strategic element within the customer experience.<\/p>\n

            Organizations that know how to harness the potential of data and personalization can transform their communications into a true business asset.<\/p>\n

            In the next article in this series we will look at how to apply hyper-personalization in business communications and what kind of experiences can be built from it.<\/strong>[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1766141026901{margin-top: -100px !important;}”][vc_column_text css=”” dp_animation=””]<\/p>\n

            \n

            “Hyper-personalization is not simply about adding data to a communication, but about understanding the context of the customer and using that information to deliver the right message, at the right time and in the right channel. Only then can every interaction-especially transactional communications-become a real opportunity to deliver value and strengthen the customer relationship.”<\/p>\n<\/blockquote>\n

            [\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1766141036621{margin-top: -100px !important;}”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

            [vc_row type=”grid” css=”.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column dp_animation=”” el_class=”El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal” font_color=”#81d742″][vc_single_image image=”44303″ img_size=”full” css=””][\/vc_column][\/vc_row][vc_row type=”grid” css=”.vc_custom_1679050935288{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column dp_animation=”” css=”.vc_custom_1547557427896{padding-top: 0px !important;}”][vc_empty_space height=”80px” css=”.vc_custom_1742553516084{margin-top: -70px !important;}”][vc_column_text css=”.vc_custom_1774265665378{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 […]<\/p>\n","protected":false},"author":25,"featured_media":44303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[481],"class_list":["post-44291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omnichannel-communication-solutions"],"acf":[],"yoast_head":"\nFrom personalization to hyperpersonalization<\/title>\n<meta name=\"description\" content=\"This article is part of a series dedicated to analyzing how organizations can evolve towards smarter and more relevant communications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From personalization to hyperpersonalization\" \/>\n<meta property=\"og:description\" content=\"This article is part of a series dedicated to analyzing how organizations can evolve towards smarter and more relevant communications.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailcomms Group\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-24T14:47:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T14:50:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/personalizacion-a-la-hiperpersonalizacion-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"892\" \/>\n\t<meta property=\"og:image:height\" content=\"623\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jeremy Huberlant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:site\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeremy Huberlant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/\"},\"author\":{\"name\":\"Jeremy Huberlant\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/9db404b8391ed51173450e2733a5865b\"},\"headline\":\"From personalization to hyper-personalization: how customer communications are evolving\",\"datePublished\":\"2026-03-24T14:47:35+00:00\",\"dateModified\":\"2026-03-24T14:50:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/\"},\"wordCount\":1024,\"publisher\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/personalizacion-a-la-hiperpersonalizacion-1.webp\",\"articleSection\":[\"Omnichannel communication solutions\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/\",\"url\":\"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/\",\"name\":\"From personalization to hyperpersonalization\",\"isPartOf\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/personalizacion-a-la-hiperpersonalizacion-1.webp\",\"datePublished\":\"2026-03-24T14:47:35+00:00\",\"dateModified\":\"2026-03-24T14:50:09+00:00\",\"description\":\"This article is part of a series dedicated to analyzing how organizations can evolve towards smarter and more relevant communications.\",\"breadcrumb\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/#primaryimage\",\"url\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/personalizacion-a-la-hiperpersonalizacion-1.webp\",\"contentUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/personalizacion-a-la-hiperpersonalizacion-1.webp\",\"width\":892,\"height\":623,\"caption\":\"Personalizaci\u00f3n a la hiperpersonalizaci\u00f3n\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Mailcomms Group\",\"item\":\"https:\/\/mailcommsgroup.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/mailcommsgroup.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"From personalization to hyper-personalization: how customer communications are evolving\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#website\",\"url\":\"https:\/\/mailcommsgroup.com\/en\/\",\"name\":\"MailComms Group\",\"description\":\"La transformaci\u00f3n digital a trav\u00e9s de la comunicaci\u00f3n omnicanal, con plena validez legal.\",\"publisher\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#organization\"},\"alternateName\":\"MailComms Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mailcommsgroup.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#organization\",\"name\":\"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.\",\"alternateName\":\"MailComms Group\",\"url\":\"https:\/\/mailcommsgroup.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png\",\"contentUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png\",\"width\":512,\"height\":512,\"caption\":\"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/CommsCustomer\",\"https:\/\/www.linkedin.com\/company\/customercomms\/\",\"https:\/\/www.youtube.com\/channel\/UCtvYLee1QHy89JS2-gMgnTQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/9db404b8391ed51173450e2733a5865b\",\"name\":\"Jeremy Huberlant\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/e97fd4dc1cd65af3edd2b5efa3130c00f0446d75cee38e9f0322dd2c42890da8?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e97fd4dc1cd65af3edd2b5efa3130c00f0446d75cee38e9f0322dd2c42890da8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e97fd4dc1cd65af3edd2b5efa3130c00f0446d75cee38e9f0322dd2c42890da8?s=96&d=mm&r=g\",\"caption\":\"Jeremy Huberlant\"},\"url\":\"https:\/\/mailcommsgroup.com\/en\/blog\/author\/jeremy-huberlant\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From personalization to hyperpersonalization","description":"This article is part of a series dedicated to analyzing how organizations can evolve towards smarter and more relevant communications.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/","og_locale":"en_US","og_type":"article","og_title":"From personalization to hyperpersonalization","og_description":"This article is part of a series dedicated to analyzing how organizations can evolve towards smarter and more relevant communications.","og_url":"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/","og_site_name":"Mailcomms Group","article_published_time":"2026-03-24T14:47:35+00:00","article_modified_time":"2026-03-24T14:50:09+00:00","og_image":[{"width":892,"height":623,"url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/personalizacion-a-la-hiperpersonalizacion-1.webp","type":"image\/webp"}],"author":"Jeremy Huberlant","twitter_card":"summary_large_image","twitter_creator":"@CommsCustomer","twitter_site":"@CommsCustomer","twitter_misc":{"Written by":"Jeremy Huberlant","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/#article","isPartOf":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/"},"author":{"name":"Jeremy Huberlant","@id":"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/9db404b8391ed51173450e2733a5865b"},"headline":"From personalization to hyper-personalization: how customer communications are evolving","datePublished":"2026-03-24T14:47:35+00:00","dateModified":"2026-03-24T14:50:09+00:00","mainEntityOfPage":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/"},"wordCount":1024,"publisher":{"@id":"https:\/\/mailcommsgroup.com\/en\/#organization"},"image":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/#primaryimage"},"thumbnailUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/personalizacion-a-la-hiperpersonalizacion-1.webp","articleSection":["Omnichannel communication solutions"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/","url":"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/","name":"From personalization to hyperpersonalization","isPartOf":{"@id":"https:\/\/mailcommsgroup.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/#primaryimage"},"image":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/#primaryimage"},"thumbnailUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/personalizacion-a-la-hiperpersonalizacion-1.webp","datePublished":"2026-03-24T14:47:35+00:00","dateModified":"2026-03-24T14:50:09+00:00","description":"This article is part of a series dedicated to analyzing how organizations can evolve towards smarter and more relevant communications.","breadcrumb":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/#primaryimage","url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/personalizacion-a-la-hiperpersonalizacion-1.webp","contentUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/03\/personalizacion-a-la-hiperpersonalizacion-1.webp","width":892,"height":623,"caption":"Personalizaci\u00f3n a la hiperpersonalizaci\u00f3n"},{"@type":"BreadcrumbList","@id":"https:\/\/mailcommsgroup.com\/en\/blog\/de-la-personalizacion-a-la-hiperpersonalizacion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Mailcomms Group","item":"https:\/\/mailcommsgroup.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/mailcommsgroup.com\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"From personalization to hyper-personalization: how customer communications are evolving"}]},{"@type":"WebSite","@id":"https:\/\/mailcommsgroup.com\/en\/#website","url":"https:\/\/mailcommsgroup.com\/en\/","name":"MailComms Group","description":"La transformaci\u00f3n digital a trav\u00e9s de la comunicaci\u00f3n omnicanal, con plena validez legal.","publisher":{"@id":"https:\/\/mailcommsgroup.com\/en\/#organization"},"alternateName":"MailComms Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailcommsgroup.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailcommsgroup.com\/en\/#organization","name":"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.","alternateName":"MailComms Group","url":"https:\/\/mailcommsgroup.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailcommsgroup.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png","contentUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png","width":512,"height":512,"caption":"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal."},"image":{"@id":"https:\/\/mailcommsgroup.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/CommsCustomer","https:\/\/www.linkedin.com\/company\/customercomms\/","https:\/\/www.youtube.com\/channel\/UCtvYLee1QHy89JS2-gMgnTQ"]},{"@type":"Person","@id":"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/9db404b8391ed51173450e2733a5865b","name":"Jeremy Huberlant","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e97fd4dc1cd65af3edd2b5efa3130c00f0446d75cee38e9f0322dd2c42890da8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e97fd4dc1cd65af3edd2b5efa3130c00f0446d75cee38e9f0322dd2c42890da8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e97fd4dc1cd65af3edd2b5efa3130c00f0446d75cee38e9f0322dd2c42890da8?s=96&d=mm&r=g","caption":"Jeremy Huberlant"},"url":"https:\/\/mailcommsgroup.com\/en\/blog\/author\/jeremy-huberlant\/"}]}},"_links":{"self":[{"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/posts\/44291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/comments?post=44291"}],"version-history":[{"count":4,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/posts\/44291\/revisions"}],"predecessor-version":[{"id":44386,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/posts\/44291\/revisions\/44386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/media\/44303"}],"wp:attachment":[{"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/media?parent=44291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/categories?post=44291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}