{"id":43641,"date":"2026-03-02T10:14:17","date_gmt":"2026-03-02T09:14:17","guid":{"rendered":"https:\/\/mailcommsgroup.com\/?p=43641"},"modified":"2026-03-02T10:18:51","modified_gmt":"2026-03-02T09:18:51","slug":"eco-designing-printed-communications","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/eco-designing-printed-communications\/","title":{"rendered":"Eco-designing print communications: small decisions, big results in sustainability"},"content":{"rendered":"

[vc_row type=”grid” css=”.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column dp_animation=”” el_class=”El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal” font_color=”#81d742″][vc_single_image image=”43665″ img_size=”full” css=””][\/vc_column][\/vc_row][vc_row type=”grid” css=”.vc_custom_1679050935288{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column dp_animation=”” css=”.vc_custom_1547557427896{padding-top: 0px !important;}”][vc_empty_space height=”80px” css=”.vc_custom_1740562626171{margin-top: -70px !important;}”][vc_column_text css=”.vc_custom_1772121325946{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 !important;}” dp_animation=””]Table of Contents <\/strong><\/span><\/p>\n

    \n
  1. Size and weight: just the right amount of paper<\/a><\/li>\n
  2. Simplifying the product: fewer components, more circularity<\/a><\/li>\n
  3. Less ink, more design intelligence<\/a><\/li>\n
  4. Certified and recycled papers: ensuring a responsible origin<\/a><\/li>\n
  5. Measuring to decide: from ecodesign to data<\/a><\/li>\n
  6. Conclusion: eco-design as a standard, not an exception<\/a><\/li>\n<\/ol>\n

    [\/vc_column_text][vc_empty_space height=”110px” css=”.vc_custom_1772121328208{margin-top: -100px !important;}”][vc_column_text css=”” dp_animation=””]When we talk about sustainability strategies for customer communication, we almost always think of digitalization.<\/strong> But the reality in banking, insurance, utilities and NGOs is that postal mail and printed media<\/strong> are still key for certain groups, legal obligations or recruitment and loyalty campaigns.<\/p>\n

    The good news is that when you decide to make a printed communication, you can eco-design it to reduce its environmental impact:<\/strong> less carbon footprint, better recyclability and less resource consumption (including water in subsequent recycling).<\/p>\n

    Below, we share some very concrete decisions that your marketing and procurement teams can start implementing now.[\/vc_column_text][vc_empty_space height=”110px” css=”.vc_custom_1772121330456{margin-top: -100px !important;}” el_id=”uno”][vc_column_text css=”.vc_custom_1772120753289{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

    Size and weight: just the right amount of paper<\/span><\/h2>\n

    [\/vc_column_text][vc_column_text css=”” dp_animation=””]Every centimeter of paper counts. Reducing the size of the product or adjusting the design to make better use of the surface area allows: <\/p>\n

      \n
    • Use less paper per communication,<\/strong> directly reducing the weight of the shipment.<\/li>\n
    • Optimize the format<\/strong> so that more units can be printed per sheet, generating less waste and less waste.<\/li>\n<\/ul>\n

      At the same time, choosing an appropriate grammage (g\/m\u00b2),<\/strong> while maintaining sufficient quality for readability and brand perception, makes it possible to reduce the number of pages:<\/p>\n

        \n
      • The carbon footprint<\/strong> associated with paper manufacturing.<\/li>\n
      • The impact on transportation (less kg moved).<\/li>\n<\/ul>\n

        In terms of product, the “optimum” is often no longer the thickest brochure or the heaviest letter, but the right information in the right medium.<\/strong>[\/vc_column_text][vc_empty_space height=”110px” css=”.vc_custom_1772121333512{margin-top: -100px !important;}” el_id=”dos”][vc_column_text css=”.vc_custom_1772120843597{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

        Simplifying the product: fewer components, more circularity<\/span><\/h2>\n

        [\/vc_column_text][vc_column_text css=”” dp_animation=””]Another very powerful eco-design lever is product simplification:<\/strong><\/p>\n

          \n
        • Design “complet”<\/strong> formats without a separate envelope<\/strong> (e.g. self-sealing letters), thus avoiding an additional component.<\/li>\n
        • Replace conventional plastic cards with recyclable, biodegradable plastic cards or integrated cards.<\/li>\n
        • Avoid combinations of materials that are difficult to separate at the recycling plant (UV varnishes, plasticizers, etc.).<\/li>\n<\/ul>\n

          Fewer components are involved:<\/p>\n

            \n
          • Less materials to produce and transport.<\/li>\n
          • Better recyclability of the final product,<\/strong> because the paper reaches the blue garbage can with fewer “contaminants” and the paper pulp generation process is more efficient.<\/li>\n<\/ul>\n

            Always, from a life cycle perspective, a product with fewer and more homogeneous materials means a more sustainable product.<\/strong>[\/vc_column_text][vc_empty_space height=”110px” css=”.vc_custom_1772121336712{margin-top: -100px !important;}” el_id=”tres”][vc_column_text css=”.vc_custom_1772120951290{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

            Less ink, more design intelligence<\/span><\/h2>\n

            [\/vc_column_text][vc_column_text css=”” dp_animation=””]It’s not just the paper that matters. The way you print also influences sustainability: <\/p>\n

              \n
            • Use designs with less ink coverage<\/strong> (light backgrounds, less masses of color).<\/li>\n
            • Adjust opacity and saturation of images and text,<\/strong> without losing legibility or impact, but reducing the amount of ink per statement.<\/li>\n
            • Prioritize, when the message allows it, black and few colors<\/strong> against large full-color backgrounds.<\/li>\n
            • Promote the use of vegetable or water-based inks,<\/strong> which facilitate the paper deinking process in recycling. These inks are predominant in digital printing systems. <\/li>\n<\/ul>\n

              All this improves:<\/p>\n

                \n
              • The reuse of fibers<\/strong> in paper recycling (less problems in deinking).<\/li>\n
              • The quality of the resulting recycled paper, and thus the efficient use of water and chemicals<\/strong> in the recycling plants.<\/li>\n<\/ul>\n

                [\/vc_column_text][vc_empty_space height=”110px” css=”.vc_custom_1772121339872{margin-top: -100px !important;}” el_id=”cuatro”][vc_column_text css=”.vc_custom_1772121054041{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

                Certified and recycled papers: ensuring a responsible origin<\/span><\/h2>\n

                [\/vc_column_text][vc_column_text css=”” dp_animation=””]The choice of paper is a strategic decision:<\/p>\n

                  \n
                • Opting for chain-of-custody certified<\/strong> papers (FSC or PEFC) guarantees that the fiber comes from responsibly managed forests.<\/li>\n
                • Incorporating elements that incorporate recycled paper<\/strong> helps to close the loop and reduce pressure on primary forests.<\/li>\n<\/ul>\n

                  This not only reduces the environmental footprint of the product, but also helps to:<\/p>\n

                    \n
                  • Avoid deforestation<\/strong> associated with poor forest management practices.<\/li>\n
                  • Maintain biodiversity<\/strong> and ecological functions of forest ecosystems (water, soil, carbon sequestration).<\/li>\n<\/ul>\n

                    Every printed communication can become an ally of biodiversity if the paper is selected with verifiable sustainability criteria.[\/vc_column_text][vc_empty_space height=”110px” css=”.vc_custom_1772121343816{margin-top: -100px !important;}” el_id=”cinco”][vc_column_text css=”.vc_custom_1772121136938{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

                    Measuring to decide: from eco-design to data<\/span><\/h2>\n

                    [\/vc_column_text][vc_column_text css=”” dp_animation=””]Although not all improvements translate immediately into a quantitative indicator, measuring what is measurable<\/strong> helps to make decisions:<\/p>\n

                      \n
                    • Total product weight (paper + packaging).<\/li>\n
                    • Carbon footprint of paper according to the manufacturer’s emission factor. Not all manufacturers provide this data, but more and more are doing so. <\/li>\n
                    • % recycled content.<\/li>\n
                    • % of paper with FSC\/PEFC custody certification.<\/li>\n<\/ul>\n

                      [\/vc_column_text][vc_empty_space height=”110px” css=”.vc_custom_1772121350168{margin-top: -100px !important;}” el_id=”seis”][vc_column_text css=”.vc_custom_1772121187562{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}” dp_animation=””]<\/p>\n

                      Conclusion: eco-design as a standard, not an exception<\/span><\/h2>\n

                      [\/vc_column_text][vc_column_text css=”” dp_animation=””]The eco-design of printed communications is not a fad, it is a real lever for the ESG objectives<\/strong> of organizations:<\/p>\n

                        \n
                      • Reduces carbon footprint <\/strong>and waste.<\/strong><\/li>\n
                      • Improves recyclability<\/strong> and downstream environmental performance (recycling plants, water and energy consumption).<\/li>\n
                      • Reinforces the sustainability story<\/strong> to customers, regulators and investors, with tangible and explainable changes.<\/li>\n<\/ul>\n

                        Organizations that systematically integrate these criteria into their physical and digital communication mix<\/strong> will be one step ahead: less environmental impact, more efficiency and better customer experience.[\/vc_column_text][vc_empty_space height=”110px” css=”.vc_custom_1772121352008{margin-top: -100px !important;}”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

                        [vc_row type=”grid” css=”.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column dp_animation=”” el_class=”El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal” font_color=”#81d742″][vc_single_image image=”43665″ img_size=”full” css=””][\/vc_column][\/vc_row][vc_row type=”grid” css=”.vc_custom_1679050935288{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column dp_animation=”” css=”.vc_custom_1547557427896{padding-top: 0px !important;}”][vc_empty_space height=”80px” css=”.vc_custom_1740562626171{margin-top: -70px !important;}”][vc_column_text css=”.vc_custom_1772121325946{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 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