{"id":43279,"date":"2026-02-11T13:05:33","date_gmt":"2026-02-11T12:05:33","guid":{"rendered":"https:\/\/mailcommsgroup.com\/?p=43279"},"modified":"2026-02-11T13:07:10","modified_gmt":"2026-02-11T12:07:10","slug":"direct-marketing-increase-sales-bells-season","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/direct-marketing-increase-sales-bells-season\/","title":{"rendered":"How large companies can leverage direct marketing to increase sales during seasonal campaigns"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; el_class=&#8221;El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;43287&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1679050935288{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; css=&#8221;.vc_custom_1742553516084{margin-top: -70px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1770738247939{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 !important;}&#8221; dp_animation=&#8221;&#8221;]<span style=\"font-size: 20px;\"><strong>Table of Contents  <\/strong><\/span><\/p>\n<ol>\n<li><a href=\"#uno\">Direct marketing strategies to increase sales in peak season campaigns<\/a><\/li>\n<li><a href=\"#dos\">Advantages of using direct marketing to increase sales in peak season campaigns<\/a><\/li>\n<li><a href=\"#tres\">Frequently asked questions on how to leverage direct marketing to increase sales in seasonal campaigns<\/a><\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;110px&#8221; css=&#8221;.vc_custom_1770738249667{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]It might seem that in high-demand seasons, such as Christmas, a big brand needs to advertise less because the consumer is already motivated. However, the opposite is true. There is a <strong>very high level of competition and your company has to make itself visible.<\/strong>  <\/p>\n<p>Direct marketing gives you the ability to <strong>differentiate yourself and attract customers.<\/strong> But, more importantly, it helps you translate that interest into increased sales. Here&#8217;s how to do it. <\/p>\n<p>Discover our <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/marketing-communications\/direct-and-promotional-marketing\/\">direct marketing service for companies.<\/a><\/strong><\/p>\n<p>We address two essential aspects of this topic:<\/p>\n<ul>\n<li>Specific direct marketing strategies that are most effective in peak seasons.<\/li>\n<li>How the use of direct marketing in high-season campaigns pays off.<\/li>\n<\/ul>\n<p>It is interesting to review the <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/what-is-direct-marketing\/\">concept of direct marketing, its modalities and benefits.<\/a><\/strong><\/p>\n<div class=\"section\">\r\n\t\t<div  class=\"row morado bg-morado-claro pd-t-20 pd-b-20 banner-goto bd-r-20\" style=\"background-image:url(https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/11\/Banners_Blog_Burofax_01.jpg);\">\r\n\t\t\r\n\t\t<div class=\"flex vcenter height\">\t\t<div class=\"col3-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<h4><strong><span style=\"font-size: 24px; color: #fff; text-shadow: 0px 1px 8px black;\">Attract and engage your customers with relevant and personalized messages.<\/span><\/strong><\/h4>\n\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col2-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 align-c negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<a  href=\"https:\/\/mailcommsgroup.com\/en\/marketing-communications\/direct-and-promotional-marketing\/\"  class=\"btn negro bg-blanco max-width-marketing-banner\">MORE INFO DIRECT MARKETING<\/a>\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\r\n\t<\/div>\r\n\t\r\n<\/div>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1770738252241{margin-top: -100px !important;}&#8221; el_id=&#8221;uno&#8221;][vc_column_text css=&#8221;.vc_custom_1770737666595{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>Direct marketing strategies to increase sales in peak season campaigns<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]Black Friday, Christmas, back to school&#8230; These are some of the sales milestones that every large company must take advantage of to increase its sales. The advantage of these campaigns is that they <strong>can be planned in advance,<\/strong> because they remain fixed every year. One of the challenges is to<strong> do something different or something that arouses curiosity in a very defined framework,<\/strong> very similar every year.  <\/p>\n<p>Direct marketing becomes an exceptional tool to achieve these sales increase objectives because of its ability to personalize and automate campaigns. Here are some strategies that work at these events.[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1770738256265{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1770737735307{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #F2F2F2 !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h3 style=\"margin-top: 0px;\"><strong>Pre-detection of trends<\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]One of the characteristics of direct marketing is that it provides <strong>a large amount of quality data<\/strong>, collected by different mechanisms and from different departments.<\/p>\n<p>By analyzing <strong>purchasing habits from previous campaigns, requests for information on certain products<\/strong> or even complaints on returns, it is possible to detect a gap or a latent <em>mainstream<\/em> that can be used to launch a campaign.<\/p>\n<p>Having a professional advanced analytics service, such as <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/services\/response-data-analytics\/\">Response Data Analytics,<\/a><\/strong> allows your company to gain a deep understanding of your customers.[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1770738259666{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1770737817683{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #F2F2F2 !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h3 style=\"margin-top: 0px;\"><strong>Increased creativity<\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]Direct marketing works with omnichannel platforms. This diversity of media makes it possible to deliver <strong>more original and surprising messages.<\/strong> Or that better contact with the customer&#8217;s emotions. <\/p>\n<p>Undoubtedly, the possibility of using <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/marketing-communications\/customized-videos\/\">personalized videos<\/a><\/strong> is one of the interactions that can reinforce this curiosity and maintain interest through customer\/company interaction.[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1770738262001{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1770737876722{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #F2F2F2 !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h3 style=\"margin-top: 0px;\"><strong>Facilitate the purchasing process<\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]We said that consumers are more motivated to buy during high season campaigns. Let&#8217;s make it easier! The idea is that the purchase decision can be transformed into action almost in the same gesture.  <\/p>\n<p>Undoubtedly, having a platform that <strong>provides 360-degree customer service is a key element to transform a direct marketing campaign into increased sales.<\/strong> Also, taking advantage of transpromo communications, integrating commercial messages into transactional or operational communications.<\/p>\n<p>Discover <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/technology-platforms\/communicalia\/\">Communicalia,<\/a><\/strong> a SaaS platform that will become the center of your company&#8217;s omnichannel communications.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43289 aligncenter pd-t-10\" title=\"direct-marketing-strategies-for-high-season-apples\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/estrategias-de-marketing-directo-para-camapanas-de-alta-temporada.webp\" alt=\"Direct marketing strategies for high season campaigns\" width=\"700\" height=\"453\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/estrategias-de-marketing-directo-para-camapanas-de-alta-temporada.webp 700w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/estrategias-de-marketing-directo-para-camapanas-de-alta-temporada-300x194.webp 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Complete your information by learning more about <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/strategy-multichannel\/\">effective multichannel marketing strategies for companies.<\/a><\/strong><\/p>\n<div class=\"section\">\r\n\t\t<div  class=\"row morado bg-morado-claro pd-t-20 pd-b-20 banner-goto bd-r-20\" style=\"background-image:url(https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/11\/Banners_Blog_Burofax_02.jpg);\">\r\n\t\t\r\n\t\t<div class=\"flex vcenter height\">\t\t<div class=\"col3-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<h4><span style=\"font-size: 20px; color: #fff; text-shadow: 0px 1px 8px black;\"><strong>Take advantage of direct marketing campaigns to increase your reach and customer loyalty.<\/strong>  Contact us and find out how we can help you.<\/span><\/h4>\n\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col2-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 align-c negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"btn negro bg-blanco open-contact\">Contact a specialist now<\/div>\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\r\n\t<\/div>\r\n\t\r\n<\/div>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1770738266001{margin-top: -100px !important;}&#8221; el_id=&#8221;dos&#8221;][vc_column_text css=&#8221;.vc_custom_1770737964867{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>Advantages of using direct marketing to increase sales in peak season campaigns<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]Direct marketing has been proven to increase response rates and decrease abandonment rates. Used in high season, it also has two other interesting benefits.<br \/>\n[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1770738268385{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1770737991515{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #F2F2F2 !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h3 style=\"margin-top: 0px;\"><strong>New customers who stay forever<\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]Of course, launching a Christmas or summer vacation promotional campaign has the objective of achieving more sales. But that&#8217;s not the only thing you can achieve by using direct marketing. Precisely because <strong>you have detected latent needs and addressed them, you have gained the interest of new customers who, with that satisfying experience, are very likely to stay with your brand.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1770738270193{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1770738038162{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #F2F2F2 !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h3 style=\"margin-top: 0px;\"><strong>Increases brand awareness<\/strong><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]A creative and successful seasonal campaign makes your brand stand out. It captures the consumer&#8217;s attention above the rest. This makes them recognize you, so that they are able to identify you in any other situation. And with a positive vision.   <\/p>\n<p>The <strong>use of physical and digital channels<\/strong> is once again a key instrument for reaching each customer through the medium they value most. More contacts, but always of higher quality because they are personalized. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43292 aligncenter pd-t-10 pd-b-10\" title=\"benefits-of-direct-marketing-direct-marketing-in-high-season-bells\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/beneficios-del-marketing-directo-en-campanas-de-temporada-alta.webp\" alt=\"Benefits of direct marketing in peak season campaigns\" width=\"700\" height=\"312\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/beneficios-del-marketing-directo-en-campanas-de-temporada-alta.webp 700w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/beneficios-del-marketing-directo-en-campanas-de-temporada-alta-300x134.webp 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>We review the advantages of <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/benefits-physical-digital-digital-channels-direct-marketing\/\">combining physical and digital channels in direct marketing.<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/mailcommsgroup.com\/en\/contact\/\">Consult with our specialists.<\/a><\/strong> At <strong>MailComms Group<\/strong> we have been leading the personalized omnichannel communication sector for three decades, especially for large companies, incorporating advanced technological tools.[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1770738274049{margin-top: -100px !important;}&#8221; el_id=&#8221;tres&#8221;][vc_column_text css=&#8221;.vc_custom_1770738111290{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>Frequently asked questions on how to leverage direct marketing to increase sales in seasonal campaigns<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_toggle title=&#8221;Does direct marketing increase sales in seasonal campaigns among new customers or only among existing customers?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]<\/p>\n<p style=\"font-size: 16px;\">Direct marketing&#8217;s ability to personalize and detect trends generates more sales among new and loyal customers. Above all, because <strong>in both cases the customer experience is more satisfactory,<\/strong> since they have felt listened to and cared for. <\/p>\n<p>[\/vc_toggle][vc_toggle title=&#8221;What tools help design more creative direct marketing messages in seasonal campaigns?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]<\/p>\n<p style=\"font-size: 16px;\">In general, the possibility of reaching each customer through their preferred channel <strong>increases the possibility of launching creative messages.<\/strong> But there is no doubt that technologies such as personalized videos open up many opportunities to be more original.<\/p>\n<p>[\/vc_toggle][vc_toggle title=&#8221;How can you convert a direct marketing campaign in high season into more sales?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]<\/p>\n<p style=\"font-size: 16px;\">It is important to speed up the purchasing process for customers who are more motivated from the outset. Therefore, it is important to <strong>have tools that integrate commercial messages with the purchase action,<\/strong> involving the different departments of the company involved in this process. <\/p>\n<p>[\/vc_toggle][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; el_class=&#8221;El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;43287&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1679050935288{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; css=&#8221;.vc_custom_1742553516084{margin-top: -70px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1770738247939{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[481],"class_list":["post-43279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omnichannel-communication-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u27a6 Direct Marketing in High Season Campaigns<\/title>\n<meta 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