{"id":43259,"date":"2026-02-11T13:02:47","date_gmt":"2026-02-11T12:02:47","guid":{"rendered":"https:\/\/mailcommsgroup.com\/?p=43259"},"modified":"2026-02-11T13:04:59","modified_gmt":"2026-02-11T12:04:59","slug":"automation-marketing-direct-marketing","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/","title":{"rendered":"Direct marketing automation: improving efficiency and personalization"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; el_class=&#8221;El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;43267&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1679050935288{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; css=&#8221;.vc_custom_1742553516084{margin-top: -70px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1770731020310{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 !important;}&#8221; dp_animation=&#8221;&#8221;]<span style=\"font-size: 20px;\"><strong>Table of Contents  <\/strong><\/span><\/p>\n<ol>\n<li><a href=\"#uno\">The concept of personalization in direct marketing<\/a><\/li>\n<li><a href=\"#dos\">How direct marketing automation improves efficiency and personalization<\/a><\/li>\n<li><a href=\"#tres\">Technology tools to implement direct marketing automation<\/a><\/li>\n<li><a href=\"#cuatro\">Frequently asked questions about direct marketing automation and how it improves efficiency and personalization<\/a><\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;110px&#8221; css=&#8221;.vc_custom_1746523311544{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]One of the main differences between general and personalized promotional campaigns is their reflection in the audience response rate. Personalizing increases that response and that is a measurable advantage.   <strong>Direct marketing automation allows a company to streamline that interaction while maintaining that effective one-to-one contact.<\/strong>  A possibility that is open thanks to technological advances and that is easy to implement, as we have analyzed.<\/p>\n<p>Learn more about our <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/marketing-communications\/direct-and-promotional-marketing\/\">direct and promotional marketing service for companies.<\/a><\/strong><\/p>\n<p>This is the development we are following:<\/p>\n<ul>\n<li>A review of the role of personalization in direct marketing.<\/li>\n<li>The specific points where automation will improve the efficiency and customization of these actions.<\/li>\n<li>The technological tools that enable this automation.<\/li>\n<\/ul>\n<p>Here you can remember <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/what-is-direct-marketing\/\">what direct marketing is and its main strategies.<\/a><\/strong><\/p>\n<div class=\"section\">\r\n\t\t<div  class=\"row morado bg-morado-claro pd-t-20 pd-b-20 banner-goto bd-r-20\" style=\"background-image:url(https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/11\/Banners_Blog_Burofax_01.jpg);\">\r\n\t\t\r\n\t\t<div class=\"flex vcenter height\">\t\t<div class=\"col3-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<h4><strong><span style=\"font-size: 24px; color: #fff; text-shadow: 0px 1px 8px black;\">Attract and engage your customers with relevant and personalized messages.<\/span><\/strong><\/h4>\n\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col2-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 align-c negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<a  href=\"https:\/\/mailcommsgroup.com\/en\/marketing-communications\/direct-and-promotional-marketing\/\"  class=\"btn negro bg-blanco max-width-marketing-banner\">MORE INFO DIRECT MARKETING<\/a>\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\r\n\t<\/div>\r\n\t\r\n<\/div>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1770731023365{margin-top: -100px !important;}&#8221; el_id=&#8221;uno&#8221;][vc_column_text css=&#8221;.vc_custom_1770730089159{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>The concept of personalization in direct marketing<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]Personalized communications are the DNA of marketing campaigns in the 21st century. Companies need to <strong>attract attention and arouse curiosity<\/strong> in the public to differentiate themselves. But they also need to respond to their needs and <strong>improve the customer experience<\/strong> (CX).  <\/p>\n<p>Therefore, personalization should not be understood as simply managing many segmentation fields and using them to launch messages using certain personalized variables (personal data, product preferences, etc.). The success of these campaigns implies giving maximum <strong>value to the customer.<\/strong> <\/p>\n<p>This concept of personalization described above should be reflected in the <strong>improvement of all phases of Brand-Customer communication,<\/strong> facilitating user reaction, with integrated and simplified processes. And this is where automation becomes an essential ally, because it <strong>optimizes resources and integrates processes, providing a real-time response.<\/strong> <\/p>\n<p>It&#8217;s time to review the defining <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/marketing-customized\/\">characteristics that define personalized marketing.<\/a><\/strong><\/p>\n<div class=\"section\">\r\n\t\t<div  class=\"row morado bg-morado-claro pd-t-20 pd-b-20 banner-goto bd-r-20\" style=\"background-image:url(https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/11\/Banners_Blog_Burofax_02.jpg);\">\r\n\t\t\r\n\t\t<div class=\"flex vcenter height\">\t\t<div class=\"col3-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<h4><span style=\"font-size: 20px; color: #fff; text-shadow: 0px 1px 8px black;\"><strong>Take advantage of direct marketing campaigns to increase your reach and customer loyalty.<\/strong>  Contact us and find out how we can help you.<\/span><\/h4>\n\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col2-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 align-c negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"btn negro bg-blanco open-contact\">Contact a specialist now<\/div>\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\r\n\t<\/div>\r\n\t\r\n<\/div>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1770731026637{margin-top: -100px !important;}&#8221; el_id=&#8221;dos&#8221;][vc_column_text css=&#8221;.vc_custom_1770730464942{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>How direct marketing automation improves efficiency and personalization<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]Direct marketing automation is nothing more than applying technology to integrate and streamline actions, which results in greater efficiency, both in improved results and in cost and time savings.<\/p>\n<p>These are the main functions that are enhanced by marketing automation.<\/p>\n<ul>\n<li>Information gathering process<em>(Lead Capture<\/em>). This involves collecting contact information from users who might be interested in a product or service, with the aim of converting them into customers. Incentives are used, accompanied by some kind of form for them to leave their data.  <\/li>\n<li>Establishing the <strong><em>scoring<\/em> of potential customers.<\/strong> Automation allows this numerical scoring to be much faster, so that the marketing department has that all-important screening so important to achieve conversions.<\/li>\n<li><strong>Maintaining relationships and tracking <\/strong>reactions<em>(Lead Nurturing<\/em>). Automation makes it easier for the customer to express his emotional commitment<em>(engagement<\/em>) and to follow up in real time, in order to react at the right time, which increases the probability of the purchase decision. <\/li>\n<li><strong>Content management.<\/strong>  Whenever content needs to be updated, that change is automatically pushed to all channels.<\/li>\n<li><strong>CRM integration<\/strong> with the systems of all affected departments. The customer has a unified view of the company, which increases the probability of conversion. For the company, this synchronization facilitates an immediate reaction and reduces the risk of errors, since data entry is not done manually.  <\/li>\n<li><strong>Analysis and report.<\/strong>  All data become part of a database, where a real-time analysis is performed. Thus, it is possible to have updated reports to improve the possible deficiencies detected. <\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43269 aligncenter\" title=\"automation-marketing-direct-marketing-efficiency\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/automatizacion-marketing-directo-eficiencia.webp\" alt=\"Direct marketing automation process\" width=\"700\" height=\"441\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/automatizacion-marketing-directo-eficiencia.webp 700w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/automatizacion-marketing-directo-eficiencia-300x189.webp 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1770731030477{margin-top: -100px !important;}&#8221; el_id=&#8221;tres&#8221;][vc_column_text css=&#8221;.vc_custom_1770730697958{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>Technology tools to implement direct marketing automation<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]It is clear that direct marketing automation <strong>requires the incorporation of a certain technology to be able to manage all the actions described above.<\/strong> Fortunately, these tools are compatible with your company&#8217;s IT systems and equipment, so you won&#8217;t have to invest in replacing equipment.<\/p>\n<p>From the different possibilities, as experts in personalized omnichannel communication, from MailComms Group we consider that these are the advanced automation tools that your company needs to increase efficiency and personalization:<\/p>\n<ul>\n<li>A <strong>customer relationship management platform<\/strong> to optimize automation, this CRM should be able to integrate with other applications (sales, marketing or customer service) and generate a 360-degree view of the customer. <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/integration-salesforce\/\">Salesforce, a benchmark in communications integration.<\/a><\/strong><\/li>\n<li>An <strong>omnichannel communication<\/strong> platform that allows you to design, segment, manage and store communications, both physical and digital channels. This way, your company can automate the analysis of their behavior and improve data and strategies, while maintaining their channel preferences. <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/technology-platforms\/communicalia\/\">Communicalia,<\/a><\/strong> a SaaS approach to omnichannel communications. <\/li>\n<li>CCM<em>(Customer Communications Management<\/em>) to optimize the customer experience. In this sense, in addition to multichannel, it is important to enable the integration of data analysis in customer itineraries. <\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43272 aligncenter\" title=\"tools-automation-direct-marketing\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/herramientas-automatizacion-marketing-directo.webp\" alt=\"Tools for direct marketing automation\" width=\"700\" height=\"664\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/herramientas-automatizacion-marketing-directo.webp 700w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/herramientas-automatizacion-marketing-directo-300x285.webp 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>At <strong>MailComms Group<\/strong> we have been leading omnichannel communication solutions for 30 years. <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/contact\/\">Contact us at<\/a><\/strong> and discover how we can facilitate the digital transformation of your company in the field of automation of your direct marketing campaigns.[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1770731034653{margin-top: -100px !important;}&#8221; el_id=&#8221;cuatro&#8221;][vc_column_text css=&#8221;.vc_custom_1770730870790{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>Frequently asked questions about direct marketing automation and how it improves efficiency and personalization<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_toggle title=&#8221;In which processes does automation improve the effectiveness of direct marketing campaigns?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]<\/p>\n<p style=\"font-size: 16px;\">Ideally, it should be incorporated into all phases and actions, from <strong>information gathering, message delivery, customer follow-up and analysis of results.<\/strong><\/p>\n<p>[\/vc_toggle][vc_toggle title=&#8221;Does the company&apos;s software need to be replaced or changed to include direct marketing automation technology?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]<\/p>\n<p style=\"font-size: 16px;\">It depends on the supplier. In the case of MailComms Group, all our technological tools are compatible with a company&#8217;s systems (ERP, CRM, ECM). In addition, we use SaaS (Software as a Service) environment so that <strong>a secure web environment can be accessed from any device.<\/strong>  <\/p>\n<p>[\/vc_toggle][vc_toggle title=&#8221;Does the automation of direct marketing campaigns comply with data protection legislation?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]<\/p>\n<p style=\"font-size: 16px;\">Ensuring compliance is an important aspect, so make sure and work with your platform provider to bring your processes into compliance.<\/p>\n<p>[\/vc_toggle][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; el_class=&#8221;El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;43267&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1679050935288{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; css=&#8221;.vc_custom_1742553516084{margin-top: -70px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1770731020310{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[481],"class_list":["post-43259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omnichannel-communication-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Direct Marketing Automation \u21e8 More Personalization<\/title>\n<meta name=\"description\" content=\"Boost your campaigns with direct marketing automation \u2192 Optimize processes, personalize messages and improve results with advanced technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct Marketing Automation \u21e8 More Personalization\" \/>\n<meta property=\"og:description\" content=\"Boost your campaigns with direct marketing automation \u2192 Optimize processes, personalize messages and improve results with advanced technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailcomms Group\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-11T12:02:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-11T12:04:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/automatizacion-marketing-directo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"892\" \/>\n\t<meta property=\"og:image:height\" content=\"623\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Mailcomms Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:site\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mailcomms Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/\"},\"author\":{\"name\":\"Mailcomms Group\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/c3a3ecfc795ade78319e6b1af9d65684\"},\"headline\":\"Direct marketing automation: improving efficiency and personalization\",\"datePublished\":\"2026-02-11T12:02:47+00:00\",\"dateModified\":\"2026-02-11T12:04:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/\"},\"wordCount\":1446,\"publisher\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/automatizacion-marketing-directo.webp\",\"articleSection\":[\"Omnichannel communication solutions\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/\",\"url\":\"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/\",\"name\":\"Direct Marketing Automation \u21e8 More Personalization\",\"isPartOf\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/automatizacion-marketing-directo.webp\",\"datePublished\":\"2026-02-11T12:02:47+00:00\",\"dateModified\":\"2026-02-11T12:04:59+00:00\",\"description\":\"Boost your campaigns with direct marketing automation \u2192 Optimize processes, personalize messages and improve results with advanced technology.\",\"breadcrumb\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/#primaryimage\",\"url\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/automatizacion-marketing-directo.webp\",\"contentUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/automatizacion-marketing-directo.webp\",\"width\":892,\"height\":623,\"caption\":\"Automatizaci\u00f3n del marketing directo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Mailcomms Group\",\"item\":\"https:\/\/mailcommsgroup.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/mailcommsgroup.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Direct marketing automation: improving efficiency and personalization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#website\",\"url\":\"https:\/\/mailcommsgroup.com\/en\/\",\"name\":\"MailComms Group\",\"description\":\"La transformaci\u00f3n digital a trav\u00e9s de la comunicaci\u00f3n omnicanal, con plena validez legal.\",\"publisher\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#organization\"},\"alternateName\":\"MailComms Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mailcommsgroup.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#organization\",\"name\":\"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.\",\"alternateName\":\"MailComms Group\",\"url\":\"https:\/\/mailcommsgroup.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png\",\"contentUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png\",\"width\":512,\"height\":512,\"caption\":\"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/CommsCustomer\",\"https:\/\/www.linkedin.com\/company\/customercomms\/\",\"https:\/\/www.youtube.com\/channel\/UCtvYLee1QHy89JS2-gMgnTQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/c3a3ecfc795ade78319e6b1af9d65684\",\"name\":\"Mailcomms Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g\",\"caption\":\"Mailcomms Group\"},\"sameAs\":[\"https:\/\/mailcommsgroup.com\"],\"url\":\"https:\/\/mailcommsgroup.com\/en\/blog\/author\/ntrwrks_ccmms\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Direct Marketing Automation \u21e8 More Personalization","description":"Boost your campaigns with direct marketing automation \u2192 Optimize processes, personalize messages and improve results with advanced technology.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Direct Marketing Automation \u21e8 More Personalization","og_description":"Boost your campaigns with direct marketing automation \u2192 Optimize processes, personalize messages and improve results with advanced technology.","og_url":"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/","og_site_name":"Mailcomms Group","article_published_time":"2026-02-11T12:02:47+00:00","article_modified_time":"2026-02-11T12:04:59+00:00","og_image":[{"width":892,"height":623,"url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/automatizacion-marketing-directo.webp","type":"image\/webp"}],"author":"Mailcomms Group","twitter_card":"summary_large_image","twitter_creator":"@CommsCustomer","twitter_site":"@CommsCustomer","twitter_misc":{"Written by":"Mailcomms Group","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/#article","isPartOf":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/"},"author":{"name":"Mailcomms Group","@id":"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/c3a3ecfc795ade78319e6b1af9d65684"},"headline":"Direct marketing automation: improving efficiency and personalization","datePublished":"2026-02-11T12:02:47+00:00","dateModified":"2026-02-11T12:04:59+00:00","mainEntityOfPage":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/"},"wordCount":1446,"publisher":{"@id":"https:\/\/mailcommsgroup.com\/en\/#organization"},"image":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/automatizacion-marketing-directo.webp","articleSection":["Omnichannel communication solutions"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/","url":"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/","name":"Direct Marketing Automation \u21e8 More Personalization","isPartOf":{"@id":"https:\/\/mailcommsgroup.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/#primaryimage"},"image":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/automatizacion-marketing-directo.webp","datePublished":"2026-02-11T12:02:47+00:00","dateModified":"2026-02-11T12:04:59+00:00","description":"Boost your campaigns with direct marketing automation \u2192 Optimize processes, personalize messages and improve results with advanced technology.","breadcrumb":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/#primaryimage","url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/automatizacion-marketing-directo.webp","contentUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/automatizacion-marketing-directo.webp","width":892,"height":623,"caption":"Automatizaci\u00f3n del marketing directo"},{"@type":"BreadcrumbList","@id":"https:\/\/mailcommsgroup.com\/en\/blog\/automation-marketing-direct-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Mailcomms Group","item":"https:\/\/mailcommsgroup.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/mailcommsgroup.com\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"Direct marketing automation: improving efficiency and personalization"}]},{"@type":"WebSite","@id":"https:\/\/mailcommsgroup.com\/en\/#website","url":"https:\/\/mailcommsgroup.com\/en\/","name":"MailComms Group","description":"La transformaci\u00f3n digital a trav\u00e9s de la comunicaci\u00f3n omnicanal, con plena validez legal.","publisher":{"@id":"https:\/\/mailcommsgroup.com\/en\/#organization"},"alternateName":"MailComms Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailcommsgroup.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailcommsgroup.com\/en\/#organization","name":"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.","alternateName":"MailComms Group","url":"https:\/\/mailcommsgroup.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailcommsgroup.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png","contentUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png","width":512,"height":512,"caption":"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal."},"image":{"@id":"https:\/\/mailcommsgroup.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/CommsCustomer","https:\/\/www.linkedin.com\/company\/customercomms\/","https:\/\/www.youtube.com\/channel\/UCtvYLee1QHy89JS2-gMgnTQ"]},{"@type":"Person","@id":"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/c3a3ecfc795ade78319e6b1af9d65684","name":"Mailcomms Group","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f4012bdfd3c1190166ba510602a508ab2a504cafc93cf37f0c8cbdc54e85846a?s=96&d=mm&r=g","caption":"Mailcomms Group"},"sameAs":["https:\/\/mailcommsgroup.com"],"url":"https:\/\/mailcommsgroup.com\/en\/blog\/author\/ntrwrks_ccmms\/"}]}},"_links":{"self":[{"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/posts\/43259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/comments?post=43259"}],"version-history":[{"count":5,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/posts\/43259\/revisions"}],"predecessor-version":[{"id":43358,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/posts\/43259\/revisions\/43358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/media\/43267"}],"wp:attachment":[{"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/media?parent=43259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/categories?post=43259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}