{"id":43172,"date":"2026-02-10T10:12:44","date_gmt":"2026-02-10T09:12:44","guid":{"rendered":"https:\/\/mailcommsgroup.com\/?p=43172"},"modified":"2026-03-17T14:31:10","modified_gmt":"2026-03-17T13:31:10","slug":"our-session-in-insurance-week","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/our-session-in-insurance-week\/","title":{"rendered":"Redefining the policyholder relationship in the age of AI: Our Insurance Week session"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;grid&#8221;][vc_column dp_animation=&#8221;&#8221;][vc_single_image image=&#8221;43186&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css=&#8221;&#8221; dp_animation=&#8221;&#8221; alt=&#8221;Marian Garc\u00eda Benito &#8211; Marketing Product Manager&#8221;][vc_empty_space height=&#8221;80px&#8221; css=&#8221;.vc_custom_1770121510040{margin-top: -70px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1770651530705{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 !important;}&#8221; dp_animation=&#8221;&#8221;]<span style=\"font-size: 20px\"><strong>Table of Contents  <\/strong><\/span><\/p>\n<ol>\n<li><a href=\"#uno\">Next-gen Insurance: efficiency, trust and customer-centric experience<\/a><\/li>\n<li><a href=\"#dos\">Technology for regulatory compliance<\/a><\/li>\n<li><a href=\"#tres\">Technological transformation and its challenges<\/a><\/li>\n<li><a href=\"#cuatro\">Visit us at our booth<\/a><\/li>\n<li><a href=\"#cinco\">Practical data of the presentation<\/a><\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;110px&#8221; css=&#8221;.vc_custom_1770651532872{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]A few days ago we told you that <strong><a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/we-wait-for-you-in-insurance-week-to-tell-you-about-ia-in-the-insurance-sector\/\">we would be present at Inese Insurance Week 2026 (yes, like every year \ud83d\ude0a).<\/a><\/strong> (yes, like every year \ud83d\ude0a). And we also gave you some details of what we will be dealing with in this forum. Today we want to tell you more about the session we organized.  <\/p>\n<p>The presentation, which will take place on February 18 (from 12:00 pm to 1:30 pm), will focus on the benefits that technology offers us to gain in efficiency, trust and customer experience. All this without losing sight of the need to comply with intense regulation.[\/vc_column_text][vc_empty_space height=&#8221;110px&#8221; css=&#8221;.vc_custom_1770651534848{margin-top: -100px !important;}&#8221; el_id=&#8221;uno&#8221;][vc_column_text css=&#8221;.vc_custom_1770651033721{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47D7AC !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0\"><span style=\"color: #000000\"><strong>Next-gen Insurance: efficiency, trust and customer-centric experience<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]In the session we will explore how technology accompanies us in the communication processes with policyholders, the personalization of their experience and the adaptation of the different points of contact to their different levels of digitalization. If we add to this the need to comply with Accessibility criteria, we will find the most relevant factors when it comes to building lasting, secure and reliable relationships with the insured, always, moreover, in a very demanding regulatory context.[\/vc_column_text][vc_empty_space height=&#8221;115px&#8221; css=&#8221;.vc_custom_1770651540592{margin-top: -100px !important;}&#8221; el_id=&#8221;dos&#8221;][vc_column_text css=&#8221;.vc_custom_1770651066594{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47D7AC !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0\"><span style=\"color: #000000\"><strong>Technology for regulatory compliance<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]Thus, during the first part of the presentation we will have the presence of <strong>Francisco Javier Baena,<\/strong> Director of the Division of Technological Supervision and Digital Innovation of the <strong>Directorate General of Insurance and Pension Funds<\/strong>, and <strong>Alonso Hurtado<\/strong>, Partner of IT &amp; Compliance of <strong>ECIJA<\/strong>. We will discuss the regulatory framework (DORA) and the role of the trust service provider for compliance. There will also be time for the new Client Law, the EUDI Wallet and legislation affecting AI.[\/vc_column_text][vc_empty_space height=&#8221;115px&#8221; css=&#8221;.vc_custom_1770651546728{margin-top: -100px !important;}&#8221; el_id=&#8221;tres&#8221;][vc_column_text css=&#8221;.vc_custom_1770651095097{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47D7AC !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0\"><span style=\"color: #000000\"><strong>Technological transformation and its challenges<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]In the second half of the session, we will focus on the transformation models of the technological ecosystem of insurers. To get to know them we will have <strong>Ra\u00fal Prieto<\/strong>, IT Director &amp; Head of Development &amp; Tech Transformation at <strong>MAPFRE Spain<\/strong>, <strong>Jorge Nicolau<\/strong>, Senior Advisor at <strong>Medvida Partners <\/strong>and <strong>Carlos Fern\u00e1ndez,<\/strong> General Director of Transformation, Innovation and Data Governance at <strong>Santaluc\u00eda<\/strong>. In this case, the debate will focus on the technological ecosystems of the sector, in constant transformation, and how to address this strategic challenge at both a technological and human level. We will also talk about the importance of the right choice of partners as a capital piece of this complex puzzle.[\/vc_column_text][vc_empty_space height=&#8221;115px&#8221; css=&#8221;.vc_custom_1770651550744{margin-top: -100px !important;}&#8221; el_id=&#8221;cuatro&#8221;][vc_column_text css=&#8221;.vc_custom_1770651130945{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47D7AC !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0\"><span style=\"color: #000000\"><strong>Visit us at our booth<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]Finally, we would like to invite the attendees to our stand N\u00ba 40, where we will be able to enrich our presentation with demonstrations on:<\/p>\n<ul>\n<li><strong>Communications hub:<\/strong> Modular, integrable and &#8220;Compliance by design&#8221; platform that orchestrates our services ensuring operational consistency and end-to-end control.<\/li>\n<li><strong>AI-assisted onboarding: <\/strong>An efficient, compliant and attractive process, in which we incorporate AI with our partner IDVIA, to avoid abandonment in case of friction.<\/li>\n<\/ul>\n<p>In our space, of course, we will also be able to talk about our other solutions for digital transition and personalized omnichannel communication.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43200 aligncenter\" title=\"stand-week-insurance\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/stand-semana-seguro-02.webp\" alt=\"Safe Week Stand\" width=\"628\" height=\"316\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/stand-semana-seguro-02.webp 628w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2026\/02\/stand-semana-seguro-02-300x151.webp 300w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/><\/p>\n<p>Are you in? The invitation is free if you are a professional in the insurance sector. To get one, just fill out the form below. <\/p>\n<p>We are waiting for you![\/vc_column_text][vc_empty_space height=&#8221;115px&#8221; css=&#8221;.vc_custom_1770651556296{margin-top: -100px !important;}&#8221; el_id=&#8221;cinco&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221;][vc_column dp_animation=&#8221;&#8221;][vc_column_text css=&#8221;.vc_custom_1770651225377{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #F4F4F4 !important;}&#8221; dp_animation=&#8221;&#8221;]<strong>Practical data of the paper:<\/strong><\/p>\n<ul>\n<li><strong>Title:<\/strong> Redefining the policyholder relationship in the age of AI<\/li>\n<li><strong>Day:<\/strong> Wednesday, February 18<\/li>\n<li><strong>Time:<\/strong> from 12 noon to 1:30 p.m.<\/li>\n<li><strong>Venue:<\/strong> Room 113<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;110px&#8221; css=&#8221;.vc_custom_1770651561792{margin-top: -100px !important;}&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A few days ago we told you that we would be present at Inese Insurance Week 2026 (yes, like every year \ud83d\ude0a). And we also gave you some details of what we will be dealing with in this forum. Today we want to tell you more about the session we organized.  <\/p>\n","protected":false},"author":1,"featured_media":43186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[482,697],"class_list":["post-43172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our Insurance Week session<\/title>\n<meta name=\"description\" content=\"The presentation, which will take place on February 18 (from 12:00 pm to 1:30 pm), will focus on the benefits that technology offers us to gain in efficiency, trust and customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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