{"id":39934,"date":"2025-11-24T13:45:47","date_gmt":"2025-11-24T12:45:47","guid":{"rendered":"https:\/\/mailcommsgroup.com\/?p=39934"},"modified":"2026-03-17T14:27:52","modified_gmt":"2026-03-17T13:27:52","slug":"medvida-as-technology-ecosystem-organization-drives-vision-360-of-the-insured","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/medvida-as-technology-ecosystem-organization-drives-vision-360-of-the-insured\/","title":{"rendered":"MEDVida: How the management of the technological ecosystem boosts the 360\u00b0 vision of the policyholder"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1555933626160{margin-top: 0px !important;padding-top: 20px !important;}&#8221;][vc_column width=&#8221;3\/5&#8243; dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1761567241176{margin-top: -40px !important;padding-top: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1763717470861{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47D7AC !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h1 style=\"font-size: 28px;\"><strong>COMPANIES THAT INSPIRE<\/strong><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1763717478568{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1763731497378{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><strong>Customer<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-39949 alignright pd-l-10\" title=\"measure\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/11\/Medvida_Partners-e1763724996582.png\" alt=\"\" width=\"107\" height=\"88\" \/>MEDVida is a life insurance company with a very innovative business model, based on the purchase of savings and life portfolios and efficient management.[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1763717478568{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1763974217035{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><strong>The challenge<\/strong><\/h2>\n<p>During 2024 <strong>, 3 portfolios were acquired<\/strong> from CNP Vida in Spain and Italy, Metropolis and Sa Nostra Vida, which have been added to the existing MEDVida portfolio.<br \/>\n<strong>Following these acquisitions, they were faced with a diverse, redundant and complex technology ecosystem, which represented a major challenge to business efficiency.<\/strong> 15 IT employees were required to manage 95 IT vendors, 8 cores, 29 supporting applications, 10 document management systems, 4 financial solutions and 4 data centers.<br \/>\n<strong>MEDVida could not scale with so much weight, they needed a new platform model.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1763717485717{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1763732384135{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f2f2f2 !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><strong>The solution<\/strong><\/h2>\n<p>To achieve this perfect platform, MEDVida defined a strategy based on 3 principles:<\/p>\n<ul>\n<li><strong>Search for SaaS solutions in the market.<\/strong> The company would not develop or manage the infrastructure. This meant a great effort to identify critical operational needs for the operation of the business and to avoid redundancies between systems that fulfilled the same function.<\/li>\n<li><strong>Reduction in the number of partners.<\/strong> They chose to select the leaders in each technology and create long-term alliances. They increased the reach of each partner, thus reducing integration efforts.<\/li>\n<li><strong>Choice of platforms with<\/strong> <strong>pay-per-use<\/strong> <strong>models<\/strong> to index and optimize the costs of portfolio growth.<\/li>\n<\/ul>\n<p>In some areas, such as <strong>customer communications, they have integrated all the services they had with 10 providers into one, MailComms Group.<\/strong><br \/>\n<strong>And the rest of<\/strong> CORE Insurance, Financial and Investments, Actuarial, Billing, DATA and AML, Infrastructure and Security <strong>services have been grouped into 7 key areas<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;60px&#8221; el_class=&#8221;desk-hide tab-show&#8221;][\/vc_column][vc_column width=&#8221;2\/5&#8243; css=&#8221;.vc_custom_1761568152377{margin-top: -40px !important;}&#8221;][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1763717492880{margin-top: -100px !important;}&#8221;][vc_single_image image=&#8221;27094&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; el_class=&#8221;tab-hide&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1761049137390{padding-top: 20px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1763733505882{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #8ef4d2 !important;}&#8221; el_class=&#8221;quitar_margen&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><strong>The results<\/strong><\/h2>\n<ul>\n<li>In 80% of IT costs <strong>are reduced by moving from 14 to 5 strategic suppliers.<\/strong><\/li>\n<li>The migration to the new platform has allowed MEDVida to significantly <strong>reduce the cost per policy<\/strong> from 40 to 23 euros.<\/li>\n<li>MailComms Group&#8217;s <strong>Omnichannel Communications Hub<\/strong> has enabled them to redesign their interaction and communication processes with policyholders in record time.<\/li>\n<li>The cost of each <strong>new policy has also been reduced<\/strong> to minus 5 euros due to the redesign of the signature, issuance and document management process. By facilitating the digital signature of policies, a higher signature ratio has also been achieved, resulting in greater legal certainty for the signature<strong>.<\/strong><\/li>\n<li><strong>More than 1,200 document layouts<\/strong> have been <strong>streamlined for clients.<\/strong><\/li>\n<li>Control and consistency of information and brand image care.<\/li>\n<li>MailComms Group provides special <strong>protection for sensitive documents <\/strong>with personal information, especially important in life and health insurance.<\/li>\n<li><strong>By unifying access to a single platform<\/strong>, documentation management has become more efficient.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1763979744992{margin-top: 20px !important;margin-right: 0px !important;margin-left: 0px !important;background-color: #46D6AC !important;}&#8221;][vc_column width=&#8221;2\/6&#8243; css=&#8221;.vc_custom_1761049137390{padding-top: 20px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1763980085528{padding-right: 15px !important;padding-left: 15px !important;}&#8221; dp_animation=&#8221;&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-39962\" title=\"jorge-nicolau\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/11\/jorge-nicolau.webp\" alt=\"Jorge Nicolau\" width=\"350\" height=\"350\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/11\/jorge-nicolau.webp 350w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/11\/jorge-nicolau-300x300.webp 300w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/11\/jorge-nicolau-150x150.webp 150w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>[\/vc_column_text][\/vc_column][vc_column width=&#8221;4\/6&#8243;][vc_column_text css=&#8221;.vc_custom_1763981284267{padding-right: 10px !important;padding-bottom: 15px !important;padding-left: 0px !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<blockquote class=\"mg-b-0 pd-b-0\">\n<p style=\"text-align: left;\">&#8220;In a life policy it is very important to have the health declaration signed and certified and to control access to it. It is also very important to be able to certify the signature of a cancellation of a Life Risk policy.<br \/>\nWe now have the peace of mind that these processes are under control&#8221;.<\/p>\n<\/blockquote>\n<p style=\"text-align: right;\"><strong>Jorge Nicolau.<\/strong> Senior Advisor MEDVida.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>MEDVida is a life insurance company with a very innovative business model.<\/p>\n","protected":false},"author":1,"featured_media":40554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[482,698],"class_list":["post-39934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news","category-success-stories-insurance-sector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MEDVida: How the management of the technological ecosystem boosts the 360\u00b0 vision of the policyholder<\/title>\n<meta name=\"description\" content=\"MEDVida is a life insurance company with a very innovative business model.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailcommsgroup.com\/en\/blog\/medvida-as-technology-ecosystem-organization-drives-vision-360-of-the-insured\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MEDVida: How the management of the technological ecosystem boosts the 360\u00b0 vision of the policyholder\" \/>\n<meta property=\"og:description\" content=\"MEDVida is a life insurance company with a very innovative business model.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailcommsgroup.com\/en\/blog\/medvida-as-technology-ecosystem-organization-drives-vision-360-of-the-insured\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailcomms Group\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T12:45:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T13:27:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2024\/06\/caso-de-exito-eleia-energias-2.webp\" \/>\n<meta name=\"author\" content=\"Mailcomms Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:site\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mailcomms Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/medvida-as-technology-ecosystem-organization-drives-vision-360-of-the-insured\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/medvida-as-technology-ecosystem-organization-drives-vision-360-of-the-insured\/\"},\"author\":{\"name\":\"Mailcomms Group\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/c3a3ecfc795ade78319e6b1af9d65684\"},\"headline\":\"MEDVida: How the management of the technological ecosystem boosts the 360\u00b0 vision of the policyholder\",\"datePublished\":\"2025-11-24T12:45:47+00:00\",\"dateModified\":\"2026-03-17T13:27:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/medvida-as-technology-ecosystem-organization-drives-vision-360-of-the-insured\/\"},\"wordCount\":837,\"publisher\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/medvida-as-technology-ecosystem-organization-drives-vision-360-of-the-insured\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/11\/empresas-que-inspiran-medvida.webp\",\"articleSection\":[\"Corporate News\",\"Success stories - 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