{"id":37518,"date":"2025-08-26T09:28:37","date_gmt":"2025-08-26T07:28:37","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/benefits-physical-digital-digital-channels-direct-marketing\/"},"modified":"2025-11-25T13:15:02","modified_gmt":"2025-11-25T12:15:02","slug":"benefits-physical-digital-digital-channels-direct-marketing","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/benefits-physical-digital-digital-channels-direct-marketing\/","title":{"rendered":"Benefits of combining physical and digital channels in direct marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; el_class=&#8221;El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;37125&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1679050935288{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1547557427896{padding-top: 0px !important;}&#8221;][vc_empty_space height=&#8221;80px&#8221; css=&#8221;.vc_custom_1742553516084{margin-top: -70px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1755594496656{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 !important;}&#8221; dp_animation=&#8221;&#8221;]<span style=\"font-size: 20px;\"><strong>Table of Contents  <\/strong><\/span><\/p>\n<ol>\n<li><a href=\"#uno\">Why is channel mix important in direct marketing?<\/a><\/li>\n<li><a href=\"#dos\">Advantages of combining physical and digital channels in direct marketing<\/a><\/li>\n<li><a href=\"#tres\">Frequently asked questions about combining physical and digital channels in direct marketing<\/a><\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;110px&#8221; css=&#8221;.vc_custom_1752838470847{margin-top: -100px !important;}&#8221;][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]The success of <a href=\"https:\/\/mailcommsgroup.com\/en\/marketing-communications\/direct-and-promotional-marketing\/\"><strong>direct and promotional marketing<\/strong><\/a> has a lot to do with its ability to personalize messages. In this line,<strong> the combination of physical and digital channels is an essential tool that allows you to reach each customer at the best time<\/strong>, through their preferred medium, which strengthens their relationship with your company. The multichannel route offers more personalization and other advantages that are worth knowing about.<\/p>\n<p>These are the points we develop to go deeper into the subject:<\/p>\n<ul>\n<li>Importance for direct marketing campaigns of the multichannel option and how it has evolved over time.<\/li>\n<li>Benefits of combining physical and digital channels: more reach, higher response rate, increased loyalty and more analytical tools and direct feedback.<\/li>\n<\/ul>\n<p>It delves into the <a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/what-is-direct-marketing\/\">concept of direct marketing<\/a> and its different strategies.<\/p>\n<div class=\"section\">\r\n\t\t<div  class=\"row morado bg-morado-claro pd-t-20 pd-b-20 banner-goto bd-r-20\" style=\"background-image:url(https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/11\/Banners_Blog_Burofax_01.jpg);\">\r\n\t\t\r\n\t\t<div class=\"flex vcenter height\">\t\t<div class=\"col3-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<h4><strong><span style=\"font-size: 24px; color: #fff; text-shadow: 0px 1px 8px black;\">Attract and engage your customers with relevant and personalized messages.<\/span><\/strong><\/h4>\n\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col2-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 align-c negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<a  href=\"https:\/\/mailcommsgroup.com\/en\/marketing-communications\/direct-and-promotional-marketing\/\"  class=\"btn negro bg-blanco max-width-marketing-banner\">MORE INFO DIRECT MARKETING<\/a>\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\r\n\t<\/div>\r\n\t\r\n<\/div>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1753688401707{margin-top: -100px !important;}&#8221; el_id=&#8221;uno&#8221;][vc_column_text css=&#8221;.vc_custom_1755594523520{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><strong>Why is channel mix important in direct marketing?<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]Companies have always had to make themselves known in order to be successful in selling their products or services. In this context, concepts such as <strong>advertising and marketing<\/strong>, which are not the same thing but are often confused, have arisen. The purpose of advertising is to publicize an article in order to stimulate its consumption. Marketing implies a much broader scope, whose ultimate goal is to <strong>establish a link between company and customer<\/strong>.   <\/p>\n<p>In fact, although marketing strategies, according to experts, emerged with the birth of the printing press, they took off in the 60s of the twentieth century. And from that moment on, it took advantage of the potential of <strong>combining all the technological advances of the time to reach a wider audience and make a greater impact<\/strong>. At that time, it made use of printed publications, radio and television.  <\/p>\n<p>It is the same thing that explains the importance of integrating physical and digital channels in today&#8217;s <a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/strategy-multichannel\/\">multichannel marketing strategies<\/a>. Do not leave anyone potentially interested outside the communication radius! Traditional media are maintained and new generation media are being incorporated. These are some of the data that explain how this evolution has worked:<\/p>\n<ul>\n<li><strong>1994<\/strong>: first commercial spam.<\/li>\n<li><strong>1995<\/strong>: digital search engines begin to emerge and, with them, tools such as SEO.<\/li>\n<li><strong>1998<\/strong>: <em>blogging<\/em> was born, an essential tool in the creation of digital content for marketing campaigns.<\/li>\n<li><strong>2003<\/strong>: Facebook comes into our lives and with this platform begins the phenomenon of social networks. We only had to wait three years for the appearance of Twitter. <\/li>\n<li>2009: Google starts real-time searches.<\/li>\n<li>2010: Around 90% of Americans have a cell phone.<\/li>\n<\/ul>\n<p>Start by discovering the <a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/marketing-online-offline\/\">differences between offline and online marketing<\/a>.<\/p>\n<h3><strong>Evolution of direct marketing towards multichannel marketing<\/strong><\/h3>\n<p>We have established the context that leads to the evolution of direct marketing into a multichannel tool. A process in which four phases can be distinguished: <\/p>\n<ul>\n<li><strong>Marketing 1.0<\/strong>: It acts with <strong>unidirectional strategies<\/strong>, using traditional physical channels (television, radio, press). Messages are focused on satisfying generic needs or even creating them in people who did not perceive them as such. The only objective is to increase sales. <\/li>\n<li><strong>Marketing 2.0<\/strong>: Marks the emergence of two-way campaigns, in which the consumer begins to be taken into account as an individual entity. The goal goes beyond the sale of a product, it seeks to create an engagement with the customer, using messages with emotional values. <\/li>\n<li><strong>Marketing 3.0<\/strong>: Progress is being made in this two-way communication, in which the focus is on the customer, knowing what he thinks and how he feels. The objective is not so much the sale, but the way in which the consumer interacts with the product. <\/li>\n<li><strong>Marketing 4.0<\/strong>: Use of all offline and online channels putting &#8220;the customer in control&#8221;. Maximum personalization to build trust and increase loyalty. <\/li>\n<\/ul>\n<p>You are interested in knowing what <a href=\"https:\/\/mailcommsgroup.com\/en\/blog\/marketing-customized\/\">personalized marketing<\/a> is and how it benefits your company.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37127\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/08\/evolucion-marketing-directo.jpg\" alt=\"advantages of combining physical and digital channels in direct marketing\" width=\"792\" height=\"324\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/08\/evolucion-marketing-directo.jpg 792w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/08\/evolucion-marketing-directo-300x123.jpg 300w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/08\/evolucion-marketing-directo-768x314.jpg 768w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/p>\n<div class=\"section\">\r\n\t\t<div  class=\"row morado bg-morado-claro pd-t-20 pd-b-20 banner-goto bd-r-20\" style=\"background-image:url(https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/11\/Banners_Blog_Burofax_02.jpg);\">\r\n\t\t\r\n\t\t<div class=\"flex vcenter height\">\t\t<div class=\"col3-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<h4><span style=\"font-size: 20px; color: #fff; text-shadow: 0px 1px 8px black;\"><strong>Take advantage of direct marketing campaigns to increase your reach and customer loyalty.<\/strong>  Contact us and find out how we can help you.<\/span><\/h4>\n\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col2-5\">\r\n\t\t\t\t\t\t<div class=\"pd-20 align-c negro bg-transparente \">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"btn negro bg-blanco open-contact\">Contact a specialist now<\/div>\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\r\n\t<\/div>\r\n\t\r\n<\/div>[\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1754638500964{margin-top: -100px !important;}&#8221; el_id=&#8221;dos&#8221;][vc_column_text css=&#8221;.vc_custom_1755594696960{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><strong>Advantages of combining physical and digital channels in direct marketing<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]It seems obvious, and this is demonstrated by the evolution of marketing, that the smartest thing to do in any promotional campaign is to use all the means a company has at its disposal.<\/p>\n<p>Of course, it is especially important in direct marketing strategies, as can be seen from an analysis of its positive effects.<\/p>\n<ul>\n<li><strong>Greater reach and precise segmentation<br \/>\n<\/strong>A personalized strategy implies a <strong>detailed knowledge of audience segmentation<\/strong> in order to target campaigns to those sectors where it will be most effective. Segmentation yes, but reaching the largest number of people. &nbsp;<\/p>\n<p>It is clear that the use of offline and online channels makes it possible to reach people who, excluding either of the two options, would be left out.<\/li>\n<li><strong>Significant increase in the response and conversion rate<br \/>\n<\/strong>Launching the right message, at the right time and through the most effective medium makes the recipient feel more involved and affected. We know that the feeling of belonging, of being taken into account, results in a greater response and identification of users. <\/li>\n<li><strong>Improved customer experience and loyalty<br \/>\n<\/strong>The user feels listened to, with a quick and direct response. Of course, this means that they feel more satisfied with their customer experience. If you have been treated so well, you have less incentive to change, you feel in your place, understood and satisfied.  <\/li>\n<li><strong>Budget optimization with combined strategies<br \/>\n<\/strong>Tools like <strong>our portal <\/strong><a href=\"https:\/\/mailcommsgroup.com\/en\/technology-platforms\/mailshop-phygital\/\"><strong>MailShop Crossmedia<\/strong><\/a> portal allow the different departments involved in a marketing campaign (customer service, sales, advertising) to work together, using very simple processes that do not require advanced levels of knowledge to be implemented effectively.<\/li>\n<li><strong>Advanced analytics and real feedback for continuous adjustments<br \/>\n<\/strong>Direct marketing campaigns can be <strong>tracked in real time and in detail.<\/strong> If you facilitate feedback by letting the customer choose the channel they are most comfortable with, you increase their response. &nbsp;<\/p>\n<p>For your company, this translates into two important advantages. On the one hand, you have more information to<g id=\"gid_0\"> fine-tune failures and improve the interrelationship<\/g>. On the other hand, again, <strong>you respond more quickly and in a personalized way<\/strong>.  <\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37130\" src=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/08\/evolucion-marketing-directo-multicanalidad.jpg\" alt=\"combination of physical and digital channels in direct marketing\" width=\"576\" height=\"700\" srcset=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/08\/evolucion-marketing-directo-multicanalidad.jpg 576w, https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2025\/08\/evolucion-marketing-directo-multicanalidad-247x300.jpg 247w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/p>\n<p>At <strong>MailComms Group<\/strong> we have been betting for years on the combination of physical and digital channels in direct marketing strategies.<a href=\"https:\/\/mailcommsgroup.com\/en\/contact\/\">Contact us<\/a> and we will put them at your disposal immediately![\/vc_column_text][vc_empty_space height=&#8221;120px&#8221; css=&#8221;.vc_custom_1754638506294{margin-top: -100px !important;}&#8221; el_id=&#8221;tres&#8221;][vc_column_text css=&#8221;.vc_custom_1755594772417{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><strong>Frequently asked questions about combining physical and digital channels in direct marketing<\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_toggle title=&#8221;What are the most effective physical and digital channels to combine in direct marketing?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]Digital channels are all those that operate in the internet spectrum:<strong> social networks, SEO techniques, pay-per-click campaigns or email marketing.<\/strong> Among the most effective physical channels at the moment, postal mail stands out, as well as face-to-face events and traditional radio, television or press campaigns.[\/vc_toggle][vc_toggle title=&#8221;How can I identify my customers&apos; preferred channel to better personalize campaigns?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]It is essential to conduct a <strong>data collection campaign<\/strong>, using tools such as surveys or forms. In addition, an analysis of customers&#8217; online behavior should be carried out.[\/vc_toggle][vc_toggle title=&#8221;How to measure the real impact of combining physical and digital channels?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]Digital media make it possible to track impact in real time. But, in general, integrated direct marketing campaigns, being segmented and personalized, tend to<strong> generate a faster and more tangible return<\/strong>, which is visualized through ROI.[\/vc_toggle][vc_toggle title=&#8221;Is it necessary to use specific tools to manage integrated campaigns?&#8221; style=&#8221;arrow&#8221; color=&#8221;black&#8221; custom_font_container=&#8221;tag:h3|font_size:20px|text_align:left&#8221; custom_google_fonts=&#8221;font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:700%20bold%20regular%3A700%3Anormal&#8221; css=&#8221;&#8221; use_custom_heading=&#8221;true&#8221; custom_el_class=&#8221;mg-b-0 fondo-gris-preguntas-frecuentes&#8221;]The most effective is to have multichannel marketing platforms that <strong>automate the management of offline and online channels<\/strong>, which simplifies processes and increases efficiency.[\/vc_toggle][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1547557263471{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; el_class=&#8221;El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;37125&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_raw_html 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