{"id":31563,"date":"2025-01-29T14:38:47","date_gmt":"2025-01-29T13:38:47","guid":{"rendered":"https:\/\/mailcommsgroup.com\/?p=31563"},"modified":"2025-08-25T12:11:20","modified_gmt":"2025-08-25T10:11:20","slug":"semana-del-seguro-2025","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/semana-del-seguro-2025\/","title":{"rendered":"Explore the future of policyholder communication in our Insurance Week 2025 session."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;grid&#8221;][vc_column dp_animation=&#8221;&#8221;][vc_single_image image=&#8221;31573&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css=&#8221;&#8221; dp_animation=&#8221;&#8221; alt=&#8221;Marian Garc\u00eda Benito &#8211; Marketing Product Manager&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;.vc_custom_1738141951055{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47D7AC !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>A must-attend event for the insurance industry!<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]One more year, one of the most relevant events in the sector arrives: the Insurance Week, organized by Inese Eventos. This year, from February 18 to 20, 2025, more than 5,000 attendees, 50 stands, 300 speakers and 700 companies will gather at IFEMA Norte. <\/p>\n<p>Within this framework, we have prepared a specialized session that you will not want to miss: <strong>&#8220;Times of Change in the relationship with policyholders: Regulation, Innovation and Customer Management&#8221;.<\/strong> We will explore, from the hand of experts, key issues such as communication with policyholders. We will see how technology and regulation are transforming the industry, forcing communications to become more efficient and personalized. Moreover, these communications become meaningless on their own if they are not part of a seamless, secure and managed conversation, whether by humans, AI&#8217;s or a hybrid of both.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;.vc_custom_1738141995647{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47D7AC !important;}&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<h2 style=\"margin-top: 0;\"><span style=\"color: #000000;\"><strong>What will you find in our session?<\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; dp_animation=&#8221;&#8221;]<\/p>\n<ul>\n<li><strong>Welcome and moderation:<\/strong> Our CEO, Javier Echebarr\u00eda, will kick off the session and will be in charge of moderating the interventions, concluding with the most important key points of the event.<\/li>\n<li><strong>Security, regulation and user experience:<\/strong> Alonso Hurtado (partner at ECIJA) and Teresa Arandilla (business director of Legal Communications, MailComms Group)<strong> will address the challenges of integrating security, regulatory compliance and customer experience<\/strong>. Among the topics highlighted: NIS2\/DORA, identity wallets and the role of qualified trusted e-service providers.<\/li>\n<li><strong>Trends in communication with policyholders:<\/strong> \u00c1ngel Uzquiza (corporate director of Innovation, Santaluc\u00eda) and David Gri\u00f1\u00e1n (commercial director, MailComms Group) will analyze the importance and need to<strong> innovate in the way of conversing with policyholders<\/strong>. How to adapt communications to the new generations, maintaining the connection with audiences of different ages through hybrid channels (physical and digital) and turning communications into real conversations.<\/li>\n<li><strong>Artificial Intelligence and People:<\/strong> Manuel Lopez (CEO, UnifiedComms) and Beatriz Clemente (RVP Financial Services Spain, Salesforce) will present <strong>&#8220;Artificial Intelligence and People in Action: A New Relationship Model&#8221;,<\/strong> highlighting the single view of the customer with Salesforce, Agentforce, communications integration, compliance and CertySign.<\/li>\n<\/ul>\n<p><strong>We are waiting for you!<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The 2025 edition of Insurance Week is about to take place on February 18, 19 and 20. On this occasion we will participate with a session focused on communication with the insured, associated technologies and regulatory compliance. Attendance is free if you are a professional in the insurance sector. In this post we tell you more and how to get the invitation.   <\/p>\n","protected":false},"author":1,"featured_media":31574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[482],"class_list":["post-31563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We look forward to seeing you at our Insurance Week 2025 session.<\/title>\n<meta name=\"description\" content=\"The 2025 edition of Insurance Week is about to take place on February 18, 19 and 20.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailcommsgroup.com\/en\/blog\/semana-del-seguro-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We look forward to seeing you at our Insurance Week 2025 session.\" \/>\n<meta property=\"og:description\" content=\"The 2025 edition of Insurance Week is about to take place on February 18, 19 and 20.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailcommsgroup.com\/en\/blog\/semana-del-seguro-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailcomms Group\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-29T13:38:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T10:11:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2024\/05\/manuel-lopez-paya-liderara-unified-comms.webp\" \/>\n<meta name=\"author\" content=\"Mailcomms Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" 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