{"id":29965,"date":"2024-11-28T10:54:42","date_gmt":"2024-11-28T09:54:42","guid":{"rendered":"https:\/\/mailcommsgroup.com\/?p=29965"},"modified":"2025-08-25T12:40:46","modified_gmt":"2025-08-25T10:40:46","slug":"three-events-to-explain-how-to-explain-as-you-use-it","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/three-events-to-explain-how-to-explain-as-you-use-it\/","title":{"rendered":"Three events to explain how to leverage AI in the relationship with your customers"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”29990″ img_size=”full” css=””][vc_column_text css=”.vc_custom_1739182668498{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #F2F2F2 !important;}”]Table of Contents <\/strong><\/span><\/p>\n

    \n
  1. Future Utility<\/a><\/li>\n
  2. Insurance Revolution<\/a><\/li>\n
  3. Cybersecurity & Identification (IKN Spain)<\/a><\/li>\n
  4. Conclusion<\/a><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”100px” css=”.vc_custom_1739182673801{margin-top: -70px !important;}” el_id=”uno”][vc_column_text css=”.vc_custom_1732701588719{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}”]<\/p>\n

    Future Utility<\/strong><\/span><\/h2>\n

    [\/vc_column_text][vc_column_text css=””]On November 5, MailComms Group was present<\/strong>, and very actively, at the 7th edition of Future Utility, a<\/strong> classic already in our agendas.<\/p>\n

    We attended this event with our partner Covline<\/strong>, represented by its commercial director Pablo Mauad, and our customers in the energy sector Grupo Enercoop<\/strong>, with Ainhoa Agull\u00f3, from its Legal Department, and Nexus Energ\u00eda<\/strong>, with Miriam Castillo, responsible for Credit and Collections.<\/p>\n

    During the meeting, and with our companions, we developed a talk entitled Digitalization and use of Artificial Intelligence (AI) applied to the management of collections and outages<\/strong>, led by Teresa Arandilla, our commercial director of Legal Communications. And before and after, we had the opportunity to talk with the professionals who attended the Future Utility at our stand. <\/p>\n

    In the title of our speech there is a constant that is repeated in the last specialized events we have attended: artificial intelligence, in which we delve into to convert its capabilities into a service for users and companies<\/strong>. In this case, we explain its application in the management of collections and the sending of certified notifications, with full legal validity, in different cases such as, for example, power cuts.<\/strong>[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1739182683897{margin-top: -100px !important;}” el_id=”dos”][vc_column_text css=”.vc_custom_1732701656775{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}”]<\/p>\n

    Insurance Revolution<\/strong><\/span><\/h2>\n

    [\/vc_column_text][vc_column_text css=””]A little over a week later we landed at Insurance Revolution<\/strong> (November 14), in what became its 11th edition.<\/p>\n

    The theme of the event was, once again, the possibilities offered by AI to the insurance sector and how we can accelerate its full use.<\/strong> We participated with a booth, an experience room<\/em> and a talk. <\/p>\n

    David Gri\u00f1\u00e1n, our commercial director, Alonso Hurtado, from ECIJA and Ra\u00fal Cobles, COO of Unified Comms, a MailComms Group company and official Salesforce partner<\/em>, participated in the dialogue.<\/p>\n

    The presenters unpacked a three-pronged perspective on the value of AI in building trust in the insured<\/strong>. David focused on creating secure user experiences<\/em> in digital environments<\/strong>. Alonso explained the benefits of relying on a qualified provider of trusted electronic services<\/strong>, as we are. Raul focused on 360\u00ba vision, process automation with Agentforce (AI) and certification of communications and transactions from any Salesforce cloud.<\/strong> <\/p>\n

    Our experience room<\/em> was used to develop a use case in a Salesforce environment<\/strong>, with the incorporation of certified communications to guarantee a relationship of trust with the digital insured, through Agentforce (Salesforce application) and with the support of solutions provided by AI.<\/strong>[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1739182690689{margin-top: -100px !important;}” el_id=”tres”][vc_column_text css=”.vc_custom_1732701798951{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}”]<\/p>\n

    Cybersecurity & Identification (IKN Spain)<\/strong><\/span><\/h2>\n

    [\/vc_column_text][vc_column_text css=””]The most recent of our participations in meetings took place on November 21, when we attended the Cybersecurity & Identification<\/strong> with Rom\u00e1n Ramirez, our Cybersecurity consultant and founder of RootedCon, Alonso Hurtado, partner of our legal partner<\/em> ECIJA and expert in technology, media, telecommunications and regulatory compliance, and David Gri\u00f1\u00e1n, commercial director of MailComms Group.<\/p>\n

    This edition of the meeting focused on the challenge of minimizing identity fraud as much as possible in the world of digital relationships<\/strong>. And in our talk, entitled Digital Identity in Cybersecurity<\/strong>, we addressed solutions to this challenge from the prisms of technology, AI, identity wallets<\/em> and the role of qualified trusted e-service providers.<\/strong> <\/p>\n

    We also explained concepts such as zero<\/em> trust and reviewed what regulations such as DORA and NIS2<\/strong> can offer us in this regard, as well as new realities such as self-sovereign digital identity and credentials and their impact on users and companies<\/strong>. David Gri\u00f1\u00e1n, to close the conversation, spoke to those present about the need to strengthen onboarding,<\/em> KYC and AML compliance processes, and how this can be achieved through technology<\/strong>.[\/vc_column_text][vc_empty_space height=”120px” css=”.vc_custom_1739182695682{margin-top: -100px !important;}” el_id=”cuatro”][vc_column_text css=”.vc_custom_1732701902846{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #47d7ac !important;}”]<\/p>\n

    Conclusion<\/strong><\/span><\/h2>\n

    [\/vc_column_text][vc_column_text css=””]We<\/strong> always come back<\/strong> from our participation in events with our hands full of interesting conversations<\/strong>. Thanks to them, we learn more about our customers’ needs, we learn and we also share our knowledge. If we look at the last three events, these “alliances” we were talking about (SDG 17) translate into a safer industry for customers, companies and institutions and a more successful fight against cybercrime<\/strong>. It also means better regulatory compliance with greater guarantees and, therefore, lower risks of sanctions<\/strong>. All this, with technology at the foundation. <\/p>\n

    Thank you very much for attending and talking with us![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Technology, customer focus (ours and those of the companies we work with) and compliance are concepts that have been in our DNA since our inception. So is SDG 17, Partnerships to achieve the goals, or in other words, talking to learn, share and improve. This is what we do in the meetings in which we participate. And in the last few weeks we have been to three of them. We tell you about them. <\/p>\n","protected":false},"author":1,"featured_media":29991,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[480],"class_list":["post-29965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-solutions-with-legal-value"],"acf":[],"yoast_head":"\nHow to Leverage AI in Customer Relationships<\/title>\n<meta name=\"description\" content=\"We participated in three recent events to foster strategic alliances, share knowledge and continuously improve, in line with our commitment to SDG 17.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailcommsgroup.com\/en\/blog\/three-events-to-explain-how-to-explain-as-you-use-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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