{"id":22787,"date":"2018-02-21T11:00:16","date_gmt":"2018-02-21T10:00:16","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/day-rgpd-weekofinsurance2018\/"},"modified":"2026-03-17T14:38:51","modified_gmt":"2026-03-17T13:38:51","slug":"day-rgpd-weekofinsurance2018","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/day-rgpd-weekofinsurance2018\/","title":{"rendered":"MailTecK &amp; Customer Comms Day &#8211; Practical Solutions for GDPR Compliance"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1519130847146{padding-bottom: 10px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; el_class=&#8221;El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;6371&#8243; img_size=&#8221;full&#8221;][vc_column_text dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1614775206818{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<h2>Technology facilitates customer consent<\/h2>\n<p>Rafael Tripero, CEO of MailTecK, pointed out at the conference sponsored yesterday by this company that the General Data Protection Regulation, which comes into force throughout Europe in May, radically changes insurers&#8217; communications with their customers, and that user consent for the use of their personal data is key in this process.<\/p>\n<p>Mario Embid, of Ecix Group, explained that the customer&#8217;s consent must be &#8220;free, specific, informed and unequivocal&#8221; and that each new purpose of the use of personal data requires the corresponding acceptance by the user. The company, or its data protection officer, must be able to demonstrate the existence of such consent at all times.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1514996627294{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221;][vc_column_text dp_animation=&#8221;&#8221;]The most controversial issue, according to this lawyer and also for MailTecK experts, is &#8220;legitimate interest&#8221;. By means of this, the customer&#8217;s consent is excluded for the use of his personal data in the offer of products and services of the company itself, which are similar to those that were initially contracted. Embid stressed the difficulty of determining similarity and specified that legitimate interest does not include the sending of advertising or commercial proposals from companies of the same group.<\/p>\n<p>Javier Echevarr\u00eda, CEO of Mailteck &amp; Customer Comms, indicated that the Data Protection Agency understands that the sending of commercial communications can be covered by legitimate interest when it occurs by non-electronic means, the interested party is a customer of the entity at the time of sending and the products and services offered are specific to the entity and similar to those previously contracted by the user. In any case, he specified that &#8220;the legitimate interest must be communicated to the client&#8221;.<\/p>\n<p>Echevarr\u00eda, together with Mois\u00e9s Fimat, senior consultant, and Francisco Marina, pre-sales consultant, conducted a demonstration of MailConsent, a technology that enables the practical management of the complete consent cycle through multichannel communications. This platform facilitates obtaining customer consent and exercising access rights for the use of their personal data, as well as the communication of a security breach (Data Breach), allowing compliance with the regulation &#8220;in a quick and easy way&#8221;.<\/p>\n<p>To conclude, Echevarr\u00eda sent a message of reassurance about the regulations: &#8220;There are still two months to go, there is still time to be perfectly prepared&#8221;.<\/p>\n<p style=\"font-size: 13px;\">BDS Editor. INESE. 15-02-18 &#8220;Bds special Insurance Week 2018 &#8211; Thursday, Feb. 15&#8221;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Conference on GDPR compliance, through practical solutions oriented to the insurance sector. See how, through a quick and simple multichannel communication process, you can obtain the explicit consent of your customers for the use of their personal data, with full legal validity.<\/p>\n","protected":false},"author":13,"featured_media":6371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[482,697],"class_list":["post-22787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Workshop on practical solutions for GDPR compliance<\/title>\n<meta name=\"description\" content=\"Day by MailTecK &amp; Customer Comms on practical solutions for GDPR compliance - Insurance Week 2018.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailcommsgroup.com\/en\/blog\/day-rgpd-weekofinsurance2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop on practical solutions for GDPR compliance\" \/>\n<meta property=\"og:description\" content=\"Day by MailTecK &amp; Customer Comms on practical solutions for GDPR compliance - Insurance Week 2018.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailcommsgroup.com\/en\/blog\/day-rgpd-weekofinsurance2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailcomms Group\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-21T10:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T13:38:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2018\/02\/jornada-RGPD-soluciones-practicas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"892\" \/>\n\t<meta property=\"og:image:height\" content=\"623\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alberto Fidalgo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:site\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alberto Fidalgo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/day-rgpd-weekofinsurance2018\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/day-rgpd-weekofinsurance2018\/\"},\"author\":{\"name\":\"Alberto Fidalgo\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/6799e99cdeee9ce953ed50904934b214\"},\"headline\":\"MailTecK &amp; 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