{"id":22694,"date":"2017-06-13T08:54:23","date_gmt":"2017-06-13T06:54:23","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/convergence-ccm-cxm\/"},"modified":"2023-09-08T09:47:23","modified_gmt":"2023-09-08T07:47:23","slug":"convergence-ccm-cxm","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/","title":{"rendered":"Convergence between Customer Communications Management (CCM) and Customer Experience Management (CXM)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;grid&#8221;][vc_column dp_animation=&#8221;&#8221; el_class=&#8221;El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;6417&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2021\/04\/WP_The_convergence_of_CCM.pdf&#8221;][vc_column_text dp_animation=&#8221;&#8221;]<\/p>\n<h2>Bringing communication into the 21st century in line with your customer.<\/h2>\n<p>When it comes to customer experience (CX) strategy, customer communications are often one of the most overlooked components of the customer journey. In many cases, the CX strategy tends to focus on front office communications, training employees on a regular basis on how best to talk and interact with customers. However, transactional communications such as contracts, call center requests, administrative correspondence, welcome kits, invoices&#8230; are equally important to the overall customer experience.<\/p>\n<p>Departmental silos, a complex structure of new and legacy systems, changing regulations and outdated processes and technologies have traditionally acted as a barrier to incorporating these types of communications into the enterprise&#8217;s CX strategy.<\/p>\n<p>How will companies overcome these challenges to deliver cross-channel communications that are streamlined, consistent, personalized and relevant throughout the customer journey?[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;grid&#8221;][vc_column dp_animation=&#8221;&#8221; el_class=&#8221;El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;6417&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2021\/04\/WP_The_convergence_of_CCM.pdf&#8221;][vc_column_text dp_animation=&#8221;&#8221;] Bringing communication into the 21st century in line with your customer. When it comes to customer experience (CX) strategy, customer communications are often one of the most [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":6420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[480,481],"class_list":["post-22694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-solutions-with-legal-value","category-omnichannel-communication-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Convergence between CCM and CXM marketing strategies<\/title>\n<meta name=\"description\" content=\"How will companies overcome these challenges to deliver communications across the entire customer journey? Discover it\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Convergence between CCM and CXM marketing strategies\" \/>\n<meta property=\"og:description\" content=\"How will companies overcome these challenges to deliver communications across the entire customer journey? Discover it\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailcomms Group\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-13T06:54:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-08T07:47:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2017\/06\/CCM-y-CXM-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"892\" \/>\n\t<meta property=\"og:image:height\" content=\"623\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alberto Fidalgo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:site\" content=\"@CommsCustomer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alberto Fidalgo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/\"},\"author\":{\"name\":\"Alberto Fidalgo\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/6799e99cdeee9ce953ed50904934b214\"},\"headline\":\"Convergence between Customer Communications Management (CCM) and Customer Experience Management (CXM)\",\"datePublished\":\"2017-06-13T06:54:23+00:00\",\"dateModified\":\"2023-09-08T07:47:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/\"},\"wordCount\":218,\"publisher\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2017\/06\/CCM-y-CXM-2.jpg\",\"articleSection\":[\"Communication solutions with legal value\",\"Omnichannel communication solutions\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/\",\"url\":\"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/\",\"name\":\"Convergence between CCM and CXM marketing strategies\",\"isPartOf\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2017\/06\/CCM-y-CXM-2.jpg\",\"datePublished\":\"2017-06-13T06:54:23+00:00\",\"dateModified\":\"2023-09-08T07:47:23+00:00\",\"description\":\"How will companies overcome these challenges to deliver communications across the entire customer journey? Discover it\",\"breadcrumb\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/#primaryimage\",\"url\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2017\/06\/CCM-y-CXM-2.jpg\",\"contentUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2017\/06\/CCM-y-CXM-2.jpg\",\"width\":892,\"height\":623,\"caption\":\"CCM y CXM\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Mailcomms Group\",\"item\":\"https:\/\/mailcommsgroup.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/mailcommsgroup.com\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Convergence between Customer Communications Management (CCM) and Customer Experience Management (CXM)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#website\",\"url\":\"https:\/\/mailcommsgroup.com\/en\/\",\"name\":\"MailComms Group\",\"description\":\"La transformaci\u00f3n digital a trav\u00e9s de la comunicaci\u00f3n omnicanal, con plena validez legal.\",\"publisher\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#organization\"},\"alternateName\":\"MailComms Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mailcommsgroup.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#organization\",\"name\":\"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.\",\"alternateName\":\"MailComms Group\",\"url\":\"https:\/\/mailcommsgroup.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png\",\"contentUrl\":\"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png\",\"width\":512,\"height\":512,\"caption\":\"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.\"},\"image\":{\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/CommsCustomer\",\"https:\/\/www.linkedin.com\/company\/customercomms\/\",\"https:\/\/www.youtube.com\/channel\/UCtvYLee1QHy89JS2-gMgnTQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/6799e99cdeee9ce953ed50904934b214\",\"name\":\"Alberto Fidalgo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/07374327d8d60a1440477fa10cc0814f17489e1966c53b410a3c737bd8c4ceec?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/07374327d8d60a1440477fa10cc0814f17489e1966c53b410a3c737bd8c4ceec?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/07374327d8d60a1440477fa10cc0814f17489e1966c53b410a3c737bd8c4ceec?s=96&d=mm&r=g\",\"caption\":\"Alberto Fidalgo\"},\"url\":\"https:\/\/mailcommsgroup.com\/en\/blog\/author\/alberto\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Convergence between CCM and CXM marketing strategies","description":"How will companies overcome these challenges to deliver communications across the entire customer journey? Discover it","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/","og_locale":"en_US","og_type":"article","og_title":"Convergence between CCM and CXM marketing strategies","og_description":"How will companies overcome these challenges to deliver communications across the entire customer journey? Discover it","og_url":"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/","og_site_name":"Mailcomms Group","article_published_time":"2017-06-13T06:54:23+00:00","article_modified_time":"2023-09-08T07:47:23+00:00","og_image":[{"width":892,"height":623,"url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2017\/06\/CCM-y-CXM-2.jpg","type":"image\/jpeg"}],"author":"Alberto Fidalgo","twitter_card":"summary_large_image","twitter_creator":"@CommsCustomer","twitter_site":"@CommsCustomer","twitter_misc":{"Written by":"Alberto Fidalgo","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/#article","isPartOf":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/"},"author":{"name":"Alberto Fidalgo","@id":"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/6799e99cdeee9ce953ed50904934b214"},"headline":"Convergence between Customer Communications Management (CCM) and Customer Experience Management (CXM)","datePublished":"2017-06-13T06:54:23+00:00","dateModified":"2023-09-08T07:47:23+00:00","mainEntityOfPage":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/"},"wordCount":218,"publisher":{"@id":"https:\/\/mailcommsgroup.com\/en\/#organization"},"image":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/#primaryimage"},"thumbnailUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2017\/06\/CCM-y-CXM-2.jpg","articleSection":["Communication solutions with legal value","Omnichannel communication solutions"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/","url":"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/","name":"Convergence between CCM and CXM marketing strategies","isPartOf":{"@id":"https:\/\/mailcommsgroup.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/#primaryimage"},"image":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/#primaryimage"},"thumbnailUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2017\/06\/CCM-y-CXM-2.jpg","datePublished":"2017-06-13T06:54:23+00:00","dateModified":"2023-09-08T07:47:23+00:00","description":"How will companies overcome these challenges to deliver communications across the entire customer journey? Discover it","breadcrumb":{"@id":"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/#primaryimage","url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2017\/06\/CCM-y-CXM-2.jpg","contentUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2017\/06\/CCM-y-CXM-2.jpg","width":892,"height":623,"caption":"CCM y CXM"},{"@type":"BreadcrumbList","@id":"https:\/\/mailcommsgroup.com\/en\/blog\/convergence-ccm-cxm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Mailcomms Group","item":"https:\/\/mailcommsgroup.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/mailcommsgroup.com\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"Convergence between Customer Communications Management (CCM) and Customer Experience Management (CXM)"}]},{"@type":"WebSite","@id":"https:\/\/mailcommsgroup.com\/en\/#website","url":"https:\/\/mailcommsgroup.com\/en\/","name":"MailComms Group","description":"La transformaci\u00f3n digital a trav\u00e9s de la comunicaci\u00f3n omnicanal, con plena validez legal.","publisher":{"@id":"https:\/\/mailcommsgroup.com\/en\/#organization"},"alternateName":"MailComms Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailcommsgroup.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailcommsgroup.com\/en\/#organization","name":"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal.","alternateName":"MailComms Group","url":"https:\/\/mailcommsgroup.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailcommsgroup.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png","contentUrl":"https:\/\/mailcommsgroup.com\/wp-content\/uploads\/2023\/05\/icon_mini_mailcommsgroup.png","width":512,"height":512,"caption":"MailComms Group - Soluciones de comunicaci\u00f3n omnicanal con validez legal."},"image":{"@id":"https:\/\/mailcommsgroup.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/CommsCustomer","https:\/\/www.linkedin.com\/company\/customercomms\/","https:\/\/www.youtube.com\/channel\/UCtvYLee1QHy89JS2-gMgnTQ"]},{"@type":"Person","@id":"https:\/\/mailcommsgroup.com\/en\/#\/schema\/person\/6799e99cdeee9ce953ed50904934b214","name":"Alberto Fidalgo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/07374327d8d60a1440477fa10cc0814f17489e1966c53b410a3c737bd8c4ceec?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/07374327d8d60a1440477fa10cc0814f17489e1966c53b410a3c737bd8c4ceec?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/07374327d8d60a1440477fa10cc0814f17489e1966c53b410a3c737bd8c4ceec?s=96&d=mm&r=g","caption":"Alberto Fidalgo"},"url":"https:\/\/mailcommsgroup.com\/en\/blog\/author\/alberto\/"}]}},"_links":{"self":[{"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/posts\/22694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/comments?post=22694"}],"version-history":[{"count":10,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/posts\/22694\/revisions"}],"predecessor-version":[{"id":22802,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/posts\/22694\/revisions\/22802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/media\/6420"}],"wp:attachment":[{"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/media?parent=22694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailcommsgroup.com\/en\/wp-json\/wp\/v2\/categories?post=22694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}