{"id":22501,"date":"2018-10-22T16:06:09","date_gmt":"2018-10-22T14:06:09","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/applications-artificial-intelligence-and-chatbot\/"},"modified":"2024-04-08T12:06:23","modified_gmt":"2024-04-08T10:06:23","slug":"applications-artificial-intelligence-and-chatbot","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/applications-artificial-intelligence-and-chatbot\/","title":{"rendered":"Artificial Intelligence and chatbot applications in the insurance industry"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;grid&#8221;][vc_column dp_animation=&#8221;&#8221; el_class=&#8221;El nuevo reglamento europeo obliga a recabar el consentimiento expl\u00edcito para el tratamiento de los datos de car\u00e1cter personal&#8221; font_color=&#8221;#81d742&#8243;][vc_single_image image=&#8221;5865&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221; css=&#8221;.vc_custom_1524589886734{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column dp_animation=&#8221;&#8221; css=&#8221;.vc_custom_1520348416680{padding-top: 20px !important;}&#8221;][vc_column_text dp_animation=&#8221;&#8221;]Of all the tools or technologies we have mentioned, <strong>Artificial Intelligence<\/strong> is beginning to take on a greater role in insurance companies. In general, Artificial Intelligence helps companies to  <strong>perform decision-making tasks with greater speed and accuracy, making fewer errors and saving costs.<\/strong>  In the case of  <strong>insurance companies<\/strong>its main applications are the  <strong>risk assessment and pricing, as well as customer care<\/strong>  thanks to  <strong><em>Machine Learning<\/em> algorithms.<\/strong>  Increasingly complex, they help to  <strong>analyze the large amount of data<\/strong>  available to these companies.<\/p>\n<p>That said, insurers starting to introduce AI into their day-to-day work, can  <strong>estimate much more accurately, for example, the probable costs<\/strong>  associated with an automobile insurance policy and  <strong>anticipate what happens thanks to predictive analytics.<\/strong>  In this way, this type of technology will help to  <strong>pricing taking into account the situation or the file of each policyholder<\/strong>  company, so that the  <em>Front Office<\/em>  is supported by the  <em>Back Office<\/em>  for pricing decisions. Therefore, we could say that <strong>AI and Big Data go hand in hand<\/strong>, for example, in the digital transformation of insurers&#8217; contracting processes.<\/p>\n<p>On the other hand, another result of the main applications of AI is the improvement of the Customer Experience. <em><br \/>\n  <strong>Customer Experience<\/strong><br \/>\n<\/em>. To achieve this purpose, some insurance companies are beginning to introduce <em><br \/>\n  <strong>chatbots<\/strong><br \/>\n<\/em> (software that is capable of mimicking a human conversation using AI\/Machine<em>Learning\/Big<\/em><em>Data<\/em> on the back end) within their <strong>policyholder<\/strong> services. For example, through these &#8220;chats&#8221;, we can  <strong>answer basic questions<\/strong>  (workshop addresses, renewal or expiration date of the policy, etc.),  <strong>make arrangements<\/strong>  (registration of a claim, change of policyholder, etc.) u  <strong>offer information on other products.<\/strong> In addition, <strong>management will be much more efficient<\/strong>since  <strong>the <em>chatbot<\/em> itself directs the human operator<\/strong>  to offer a better service to the customer, based on their CRM data and the need for which they have decided to contact the insurer.<\/p>\n<p><strong>One<\/strong> <strong>of the best examples<\/strong> of the efficiency of AI and <em>chatbots<\/em> could be found in <strong>a claim<\/strong>. The loss may occur at any time. The insured needs <strong>24&#215;7 attention<\/strong> as <strong>quickly as possible<\/strong>. A <em>chatbot<\/em> could speed up claim management, provide useful information from the outset, and even help to <strong>geolocate the accident site<\/strong> to provide faster assistance, for example, when sending assistance to the scene.<\/p>\n<p>Through AI-based learning and text recognition, the  <strong><em>chatbot<\/em> could personalize the conversation it has with the customer.<\/strong>  An insurance company  <strong>handles a large amount of information on policyholders and their environment<\/strong>  (e.g., through family health policies, home insurance or group life or accident policies), which are very useful to achieve the  <strong>higher degree of customization<\/strong>  in the &#8220;dialogue&#8221; between  <em>chatbot<\/em>  and customer. In this way, and as we have mentioned before, Artificial Intelligence would help to <strong>offer the customer other services<\/strong> that could be of interest to him.<\/p>\n<p>In the latter case, the  <em>chatbot<\/em>  is  <strong>a great ally for the sales force<\/strong>This could redirect the user to a landing page where the customer could take out the policy, sometimes even without the need for a human operator; and even if the sales opportunity did not close at the point of sale, the customer would still be able to take out the policy, sometimes without the need for a human operator.  <em>landing page<\/em>If you are not in contact with him, you would have enough information to contact him through another channel.<\/p>\n<p>In addition, <strong>in the future, messaging applications will allow payment<\/strong> without leaving the application. This advance will be crucial for sales, as it will make it possible to <strong>close a policy contracting process from the <em>chatbot<\/em> itself<\/strong>, offering the customer speed, convenience and efficiency in a process in which the user wants to invest as little time as possible.<\/p>\n<p><strong>The<\/strong> current <strong>digital context<\/strong> <strong>is the greatest ally of this technology<\/strong>. Nowadays people<strong> have become more and more accustomed to using the chat rooms<\/strong> of different applications to talk, instead of resorting to a phone call. For that reason, in the future, <strong>the use of these chats by an insurer will be of vital importance for its growth<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;grid&#8221;][vc_column dp_animation=&#8221;&#8221;][vc_column_text dp_animation=&#8221;&#8221;][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The insurance industry is currently in the midst of a digital transformation, a process that has accelerated with the entry of new players in the market, such as Insurtech. In this period of change, tools and technology such as robotization, Big Data or Artificial Intelligence (AI) are positioned as the perfect allies to achieve two objectives: automate tasks and improve the customer experience.<\/p>\n","protected":false},"author":1,"featured_media":5866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[480,481],"class_list":["post-22501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-solutions-with-legal-value","category-omnichannel-communication-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Artificial Intelligence and chatbot applications in the insurance industry<\/title>\n<meta name=\"description\" content=\"The insurance industry today is in the midst of a digital 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