{"id":22443,"date":"2016-01-12T08:11:04","date_gmt":"2016-01-12T07:11:04","guid":{"rendered":"https:\/\/mailcommsgroup.com\/blog\/multichannel-integrated-communication-through-a-unique-platform-part-2a\/"},"modified":"2023-09-08T09:40:20","modified_gmt":"2023-09-08T07:40:20","slug":"multichannel-integrated-communication-through-a-unique-platform-part-2a","status":"publish","type":"post","link":"https:\/\/mailcommsgroup.com\/en\/blog\/multichannel-integrated-communication-through-a-unique-platform-part-2a\/","title":{"rendered":"Integrated multichannel communication – Through a single platform. PART 2"},"content":{"rendered":"

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Multichannel vs. Multichannel.<\/h2>\n

Companies, in general, hire different communication channel providers to make multichannel communications and usually each provider delivers its results separately without taking into account the rest.<\/p>\n

This is Muchicanality<\/strong>, launching repeated messages to the same customer across many channels with a less than positive and even annoying experience for the customer. The starting point is usually the division of the target audience into different segments, with the company selecting the channel through which to communicate, in an attempt to obtain the best response from the customer.<\/p>\n

The results are obtained dispersed by each contact channel and, in the absence of properly integrated statistics, the review of the campaign strategy is extremely complicated and the processes cannot be automated.<\/p>\n

Multichannel <\/strong>requires a communication strategy based on the integration of the different channels, selecting the appropriate contact channel according to the customer’s preferences, thus turning communication into a positive experience.<\/p>\n

The starting point is the customer’s unique vision and the campaign is planned with events or interactions between the customer and the company, distinguishing between Batch events, sending messages in a grouped way, and Real Time events, launching individual messages adapted to the response of each customer that need to be managed through an automated process.<\/p>\n

The availability of results and statistics integrated in real time provides a unique vision of the client that allows rethinking the campaign and modifying the strategy when necessary.<\/p>\n

Execution of an integrated multichannel communication campaign.<\/strong><\/p>\n

The following elements must be available for the execution of an integrated multichannel communication campaign:<\/p>\n